Offline to Online – A Smarter Take on Sampling

Objective: Drive awareness and generate trackable leads

The Challenge: How do you turn a traditional sampling campaign into a measurable marketing funnel?

What We Did:

• Designed mail flyers with mini rice samples.
• Added custom QR codes leading to landing pages.
• Tracked both scans and conversions for full visibility.

The Result:

• High engagement with tactile experience.
• Data on every QR scan—even without form fills.
• Real-time campaign insights + lead generation.
• A creative, data-driven campaign that connected physical outreach with digital intelligence.