Senior UX Consultant at Salesforce, Inc.

Led end-to-end UX for complex enterprise B2B and B2B2C solutions across banking, financial services, and government sectors in New Zealand and Australia, focusing on scalable, intuitive, and data-informed experiences. Synthesized user research insights into actionable design strategies; collaborated with product managers, engineers, and stakeholders in agile squads to drive product discovery and execution from concept to delivery. Designed scalable design systems, dashboards, and workflows to improve decision-making for sales and operations.

UX Designer at Upwork, Inc.

Delivered UX solutions for global and local clients across eCommerce, health care, and SaaS, with a strong emphasis on problem framing and usability. Won 2nd place in a Stanford University-backed innovation challenge for designing a community-driven eCommerce platform, demonstrating strong product thinking and user empathy. Worked in agile, fast-paced environments with remote teams, mirroring Kamio collaboration across regions. Created user journeys, information architectures, and interactive prototypes for MVP launches; collaborated with founders, developers, and marketers.

UX Designer at UrbanSales.co.nz

Data-driven UX enhancements: analyzed user behavior and pain points in the furniture purchasing customer journey to identify design opportunities and improve online shopping experience. Mobile and desktop UI design iterations; conducted user testing and validation to ensure usability improvements aligned with business goals.

UX & Creative Designer at Restaurant Hub

End-to-end experience design; redesigned mobile app and responsive website to improve navigation, global search, filtering tools, and booking experiences. Delivered intuitive customer experiences by collaborating with cross-functional teams including developers, marketers, strategists, and C-level executives to align with business goals.

UX Designer at Bananaworks Communications

Provided UX consulting for NZ-renowned businesses and enterprises to identify customer pain points; applied design principles throughout problem-solving. Developed key artifacts such as information architectures, wireframes, personas, and user journeys; improved digital experiences.

Product Designer at Leespac Packaging Ltd.

Analyzed business requirements and consumer preferences to create design assets including posters, labels, and brochures, incorporating current design trends for maximum impact.

Digital Designer at Chinesepress

Collaborated with clients to design and deliver impactful digital marketing ads tailored to branding and campaign goals.