Available to hire
I’ve built my career as a self-employed writer, crafting stories and content across a wide range of topics. From soft news like travel, lifestyle, and beauty to hard news like government, EdTech, and medical writing, I’ve written across industries and platforms.
Experience Level
Language
English
Fluent
Chinese
Beginner
Korean
Beginner
Work Experience
Freelance Writer & Copywriter at Self-employed
March 1, 2017 - PresentWrote for Vogue Man, Destin Asian, SPH magazines, and Rice Media; created client work at creative agencies John Brown Novus, Dentsu Creative (detailed below) and Hash Meta; collaborated with health and fitness brands such as Ganbaru Method, AIA, and Prudential, leveraging expertise as a yoga teacher, personal trainer, and mobility coach; relaunched brand stories, strategy, and websites for Navarro & Associates and Aptima Nutrition; led a content team for a leading hair and beauty website in Singapore for 5+ years.
Senior Copywriter at Dentsu Creative & John Brown Novus
August 31, 2023 - September 13, 2025Crafted compelling content across government, banking and finance, medical and health care, and lifestyle sectors, tailored for diverse platforms (LinkedIn, Facebook, Telegram, apps, articles, websites). Led projects for clients including AIA, Baxter, Ministry of Culture, Community & Youth, National Parks Board, Prime Minister's Office, Prudential, Ribena, Standard Chartered, and Temasek.
Content Writer at Noodle Factory
December 31, 2022 - September 13, 2025Created SEO-optimised AI and EdTech articles for an award-winning local EdTech firm.
Content Writer at SPH Magazines
May 31, 2022 - September 13, 2025Built the wellness pillar for Her World online with fitness & wellness expertise (certified yoga teacher). Wrote SEO-optimised corners to tone content for Shape (print & online, now decommissioned).
Freelance Writer & Copywriter at Self-employed / Freelance
March 1, 2017 - PresentWrote for publications including Vogue Man, Destin Asian, SPH magazines, and Rice Media. Created client work at creative agencies John Brown Novus, Dentsu Creative, and Hash Meta. Worked with health-and-fitness brands such as Ganbaru Method, AIA, and Prudential with expertise as a yoga teacher, personal trainer, and mobility coach. Relaunched brand stories, strategy, and websites for Navarro & Associates and Aptima Nutrition. Led a content team for a leading hair and beauty website in Singapore for 5+ years.
Senior Copywriter at Dentsu Creative & John Brown Novus
July 31, 2022 - September 13, 2025Crafted compelling content across sectors (government, banking & finance, medical & health care, lifestyle) and platforms (LinkedIn, Facebook, Telegram, apps, articles, web).
Senior Copywriter at Dentsu Creative & John Brown Novus
August 31, 2023 - September 13, 2025Continued senior copywriter work with the agency teams, delivering integrated content across channels.
Content Writer at Noodle Factory
December 31, 2022 - September 13, 2025Crafted SEO-optimised articles about AI and EdTech for award-winning local EdTech firm SEP.
Content Writer at SPH Magazines
May 31, 2022 - September 13, 2025Built the wellness pillar for Her World online with fitness & wellness expertise (certified yoga teacher). Wrote SEO-optimised corners to tone content for Shape (print & online, now decommissioned).
Education
Qualifications
Industry Experience
Media & Entertainment, Professional Services, Healthcare, Education, Government, Travel & Hospitality, Software & Internet, Financial Services
Experience Level
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