I’m Carla — a Vienna-based brand designer and creative strategist with a background that spans museums, education tech, and freelance design. I combine history-informed thinking with modern digital aesthetics, and I’m drawn to work where visuals need to do more than look good — they need to communicate something real.
As the founder of Atelier Jouan, I lead branding and web design projects from concept to delivery, working mainly with coaches, photographers, and creative service providers. I also support clients with content creation, social media management, and digital product development — from Canva templates to Notion systems to full brand identities.
I work well in fast-paced, multicultural environments, translate complex ideas into clear visuals, and bring both strategic thinking and hands-on execution to every project. I love collaborating with teams, trust my instincts, and keep learning — especially in brand strategy, design systems, and storytelling for diverse audiences.
If that sounds like the kind of person you want in your corner, I’d love to connect.
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