I am a bilingual English-Portuguese professional with over 10 years of experience in crafting communication strategies that elevate brand presence. Known for my exceptional writing and editing skills, I simplify complex information into engaging narratives. Passionate about storytelling, I aim to enhance brand reputations while driving engagement and delivering measurable outcomes. I'm seeking opportunities to lead social media strategies and continue contributing to audience engagement and business growth.…

Carla Crawford

I am a bilingual English-Portuguese professional with over 10 years of experience in crafting communication strategies that elevate brand presence. Known for my exceptional writing and editing skills, I simplify complex information into engaging narratives. Passionate about storytelling, I aim to enhance brand reputations while driving engagement and delivering measurable outcomes. I'm seeking opportunities to lead social media strategies and continue contributing to audience engagement and business growth.…

Available to hire
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Language

English
Fluent
Portuguese
Fluent

Work Experience

UGC Creator at Freelance/Self Employed
June 1, 2024 - Present
Develop and produce short-form video content tailored for brands in wellness, beauty, fashion, lifestyle, tech, and food & beverage sectors. Collaborate directly with clients to ensure content aligns with current trends and client marketing goals.
Social Media Manager at Brazilian Army – Social Communication Department
May 1, 2018 - May 1, 2023
Led content creation for the Brazilian Army’s official social media accounts, overseeing engagement strategies and producing over 250 videos focused on military education and outreach.
Marketing Communications Analyst & On-Camera Spokesperson at SESC
September 1, 2014 - April 1, 2021
Coordinated media promotion leading to increased membership and produced numerous promotional videos while managing the brand's digital presence.
Editor-in-Chief and Presenter at Amazon Sat
April 1, 2010 - July 1, 2013
Directed editorial strategy including production and presentation of lifestyle and news programs, engaging a multidisciplinary team.

Education

Postgraduate degree in Corporate Communication and Social Media at Martha Falcao Wyden
January 1, 2015 - March 23, 2026
Bachelor’s Degree in Journalism at Centro Universitario do Norte
January 1, 2011 - January 1, 2011

Qualifications

Branding and Rebranding
January 1, 2024 - March 23, 2026

Industry Experience

Media & Entertainment, Government, Professional Services