Available to hire
Hi, I’m Carla Rosa—a designer and digital marketing professional based in Málaga. I’ve spent 4+ years delivering end-to-end creative projects across product, content and marketing, taking ownership from concept through execution. I love how design, data and strategy connect to achieve a shared outcome. I’m currently expanding into UX/UI with real client work and I use AI tools to move faster and explore new ideas without replacing judgment.
I’m a collaborative problem-solver who thrives in multidisciplinary teams and agency settings. I’m excited to continue developing in UX, analytics and conversion-focused marketing while delivering clear, impactful experiences.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Digital Marketing & Web Designer at TOPdigital
June 1, 2025 - February 1, 2026Designed and developed web and landing pages for TD 360 (B2B digitisation). Built end-to-end marketing channels for a retail home appliance e-commerce, including organic and paid strategies, SEO, analytics tracking (UTM, GTM, GA4), and monthly reporting. Diagnosed UX/tracking issues and collaborated with developers; supported email re-engagement campaigns.
Freelance Designer at Independent Projects
January 1, 2024 - PresentMálaga Card Move — eCommerce design & setup (Shopify); UX, visual identity and product architecture; produced Meta Ads video content.
Content Strategist at Freepik
January 1, 2024 - November 1, 2024Managed content strategy for two products: a freemium SaaS editor and a professional template marketplace. Planned scalable content initiatives aligned with seasonal trends and SEO priorities, analyzed free vs. premium conversions and translated insights into product and marketing recommendations.
Content Designer at Freepik Designer & PSD Templates
January 1, 2024 - November 30, 2024Defined the visual and creative strategy for Freepik Designer (SaaS editor) and PSD Templates within Freepik's core product portfolio. Planned the visual direction and template strategy based on user behavior, SEO insights, and design trends, ensuring alignment with acquisition and retention goals. Collaborated with UX, product, and design teams to improve usability and feature adoption. Delivered data-driven creative guidelines to align design and marketing efforts. Supported the integration of Wepik into Freepik, contributing to a consistent visual and user experience transition.
Content Team Leader at Wepik by Freepik Labs
July 1, 2022 - December 1, 2023Led content strategy across 20+ formats for 1,000+ monthly templates aligned with user demand, SEO and business goals. Participated in early AI image generation initiatives, contributing to benchmarking, ideation and landing page development. Improved internal workflows through automation.
Content Team Leader at Wepik by Freepik Labs (Innovation Hub)
July 1, 2022 - December 31, 2023Designed the template strategy (+1K templates monthly) across 20+ formats, from social media to marketing and printable assets, positioning Wepik as Canva's main competitor. Planned and designed the visual production for content landing pages, collaborating on layout and imagery. Led the content team and wrote briefings and visual guidelines based on SEO data, trends, and performance, coordinating designers and stakeholders throughout production. Defined content architecture, user personas and value propositions, contributing to early UX and product decisions in a startup environment. Co-created the AI Image Generator landing, reaching 6M+ users/year, and optimized visuals to improve usability and engagement.
Content Coordinator at Slid esgo by Freepik Labs
May 1, 2021 - July 1, 2022Planned 500+ monthly templates for an educational platform; balanced SEO trends, user needs and business goals; analyzed performance and user feedback to refine visual styles and prioritize content families.
Content Coordinator at Slidesgo by Freepik Labs (Innovation Hub)
May 1, 2021 - July 31, 2022Planned and curated presentation templates (+500/month) for an education-focused platform targeting teachers and students in the U.S. Researched the educational audience to define visual lines and storytelling styles for different age groups and subjects. Created briefs and visual guidelines for designers, ensuring clarity, accessibility, and strong alignment with user needs. Analyzed template performance and user feedback to refine visual styles and prioritize successful families.
Art Director at Slid esgo by Freepik Labs
January 1, 2021 - May 1, 2021Led visual refinement and feedback cycles for presentations and printable templates; supervised quality control and maintained creative consistency across formats.
Art Director at Slidesgo
January 1, 2021 - May 31, 2021Led visual refinement and feedback cycles for presentation and printable templates. Supervised quality control and creative consistency across all formats.
Graphic Designer at Slid esgo by Freepik Labs
April 1, 2020 - January 1, 2021Designed user-centered templates for educational and business use; developed visuals aligned with brand tone and usability principles.
Graphic Designer at Slidesgo
April 1, 2020 - January 31, 2021Designed user-centered templates for educational and business use cases. Developed visuals aligned with brand and usability principles.
Project Manager & Graphic Designer at Clamo Soluciones
October 1, 2019 - February 29, 2020Managed project life cycle from intake to delivery, ensuring deadlines and quality standards. Led design and print production with technical accuracy and client alignment.
Graphic Designer & Store Manager at Copicen tro
March 1, 2016 - October 31, 2018Delivered print-ready graphic design and client support. Oversaw store operations, team coordination, and sales performance.
Graphic Designer & Project Manager at Clamo Sporte S and Copi Centro
January 1, 2016 - January 1, 2020Print design and end-to-end project management from intake to delivery; oversaw store operations and client service.
Education
UX/UI Bootcamp at Neoland
January 1, 2025 - March 1, 2025Master in Digital Marketing Project Management at IM Digital Business School
January 11, 2030 - April 10, 2026Master in Graphic Design & Pre-press at Gauss Multimedia
January 11, 2030 - April 10, 2026Infographics Design Course at Gauss Multimedia
June 1, 2021 - June 1, 2021Bachelor’s Degree in Audio Visual Communication (Post-Production) at University of Málaga
January 11, 2030 - April 10, 2026Master in Graphic Design & Prepress at Gauss Multimedia, Málaga
January 1, 2018 - January 1, 2019Master in Digital Marketing Project Management at IM Digital Business School, Barcelona
January 1, 2023 - January 1, 2024Qualifications
APtis Advanced Certificate
January 11, 2030 - April 10, 2026UX/UI Bootcamp Certificate
January 1, 2025 - March 1, 2025Bachelor’s Degree in Audio Visual Communication (Post-Production)
January 11, 2030 - April 10, 2026Master in Digital Marketing Project Management
January 11, 2030 - April 10, 2026Industry Experience
Media & Entertainment, Software & Internet, Education, Professional Services, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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