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I'm Carli Auran, a growth leader with 10+ years of experience scaling user acquisition, web funnels, and content strategies for tech startups and ecommerce brands. I drive omni-channel growth initiatives with a deep focus on mobile performance marketing and web product management. I thrive in fast-paced, collaborative environments and love turning data into actionable strategies that boost activation, revenue, and retention. Based in Denver, I enjoy building cross-functional teams, optimizing funnels, and elevating brand storytelling across web, social, and mobile channels to deliver measurable business impact.…I'm Carli Auran, a growth leader with 10+ years of experience scaling user acquisition, web funnels, and content strategies for tech startups and ecommerce brands. I drive omni-channel growth initiatives with a deep focus on mobile performance marketing and web product management. I thrive in fast-paced, collaborative environments and love turning data into actionable strategies that boost activation, revenue, and retention. Based in Denver, I enjoy building cross-functional teams, optimizing funnels, and elevating brand storytelling across web, social, and mobile channels to deliver measurable business impact.

Carli Auran

Growth Marketer, Marketing Strategist, SEO Expert, +4

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I'm Carli Auran, a growth leader with 10+ years of experience scaling user acquisition, web funnels, and content strategies for tech startups and ecommerce brands. I drive omni-channel growth initiatives with a deep focus on mobile performance marketing and web product management. I thrive in fast-paced, collaborative environments and love turning data into actionable strategies that boost activation, revenue, and retention. Based in Denver, I enjoy building cross-functional teams, optimizing funnels, and elevating brand storytelling across web, social, and mobile channels to deliver measurable business impact.…I'm Carli Auran, a growth leader with 10+ years of experience scaling user acquisition, web funnels, and content strategies for tech startups and ecommerce brands. I drive omni-channel growth initiatives with a deep focus on mobile performance marketing and web product management. I thrive in fast-paced, collaborative environments and love turning data into actionable strategies that boost activation, revenue, and retention. Based in Denver, I enjoy building cross-functional teams, optimizing funnels, and elevating brand storytelling across web, social, and mobile channels to deliver measurable business impact.

Available to hire

I’m Carli Auran, a growth leader with 10+ years of experience scaling user acquisition, web funnels, and content strategies for tech startups and ecommerce brands. I drive omni-channel growth initiatives with a deep focus on mobile performance marketing and web product management. I thrive in fast-paced, collaborative environments and love turning data into actionable strategies that boost activation, revenue, and retention.

Based in Denver, I enjoy building cross-functional teams, optimizing funnels, and elevating brand storytelling across web, social, and mobile channels to deliver measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Growth at Wag!

January 1, 2022 - May 1, 2025

Leads all growth marketing initiatives for the services business (web and mobile app) with an emphasis on the web customer acquisition funnel and product management. Responsible for roadmapping, bug tracking, and close collaboration with engineers to improve signup volume and activation revenue.

Sr. Growth Marketing Manager at Wag!

March 1, 2021 - January 1, 2022

Managed strategy for paid media, SEO, and website content across multiple business units, overseeing two FTEs, five contractors, and agency relationships. Led transition to proper MMP conversion tracking, quarterly CAC goal setting, and tested brand initiatives including TikTok and CTV.

Account Director at Revel Interactive

February 1, 2021 - March 1, 2021

Primarily focused on client relationships and strategy. Participated in client pitches and internal growth initiatives, including evolving service offerings, planning employee growth paths, and managing vendor relations.

Sr. Account Strategist at Revel Interactive

December 1, 2019 - February 1, 2021

Managed end-to-end client relationships across ecommerce and lead generation brands. Led onboarding, produced cross-channel Q4 campaigns, vetted vendors, and oversaw coordinators who optimized Google and Meta campaigns.

Account Strategist at Revel Interactive

October 1, 2017 - December 1, 2019

Maintained the strategy and execution of paid and SEO channels across clients under the guidance of the client lead. Responsible for keyword research, audience insights, analytics, and campaign management for Google, Bing, and Meta.

Account Coordinator at Revel Interactive

March 1, 2016 - October 1, 2017

Worked closely with the client team to execute on paid and SEO initiatives: account production, implementation and optimization of campaigns, reporting and analytics, budget management, and vendor relationships.

Digital Intern at Revel Interactive

July 1, 2015 - March 1, 2016

Supported the client team with reporting, auditing, ad copywriting, keyword research, and other duties as needed.

Copywriter & Project Manager at Mikado Marketing

July 1, 2015 - March 1, 2016

Project management of client projects, scheduling and managing internal teams, conducting research and reporting. Managed Mikado's social accounts and website content creation; copywriting for marketing collateral and client communications.