Carli Auran
I'm Carli Auran, a growth leader with 10+ years of experience scaling user acquisition, web funnels, and content strategies for tech startups and ecommerce brands.
About
I’m Carli Auran, a growth leader with 10+ years of experience scaling user acquisition, web funnels, and content strategies for tech startups and ecommerce brands. I drive omni-channel growth initiatives with a deep focus on mobile performance marketing and web product management. I thrive in fast-paced, collaborative environments and love turning data into actionable strategies that boost activation, revenue, and retention.
Based in Denver, I enjoy building cross-functional teams, optimizing funnels, and elevating brand storytelling across web, social, and mobile channels to deliver measurable business impact.
- 9 years' experience
- Joined January 2026
Languages
- EnglishFluent
Industry experience
- Software & Internet
- Retail
- Media & Entertainment
- Professional Services
- Other
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Work experience· 8 roles
Leads all growth marketing initiatives for the services business (web and mobile app) with an emphasis on the web customer acquisition funnel and product management. Responsible for roadmapping, bug tracking, and close collaboration with engineers to improve signup volume and activation revenue.
Managed strategy for paid media, SEO, and website content across multiple business units, overseeing two FTEs, five contractors, and agency relationships. Led transition to proper MMP conversion tracking, quarterly CAC goal setting, and tested brand initiatives including TikTok and CTV.
Primarily focused on client relationships and strategy. Participated in client pitches and internal growth initiatives, including evolving service offerings, planning employee growth paths, and managing vendor relations.
Education
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