Carli Auran

Available to hire

I'm Carli Auran, a growth leader with 10+ years of experience scaling user acquisition, web funnels, and content strategies for tech startups and ecommerce brands.

About

I’m Carli Auran, a growth leader with 10+ years of experience scaling user acquisition, web funnels, and content strategies for tech startups and ecommerce brands. I drive omni-channel growth initiatives with a deep focus on mobile performance marketing and web product management. I thrive in fast-paced, collaborative environments and love turning data into actionable strategies that boost activation, revenue, and retention.

Based in Denver, I enjoy building cross-functional teams, optimizing funnels, and elevating brand storytelling across web, social, and mobile channels to deliver measurable business impact.

  • 9 years' experience
  • Joined January 2026

Industry experience

  • Software & Internet
  • Retail
  • Media & Entertainment
  • Professional Services
  • Other

Work experience· 8 roles

Head of Growth · Wag!Jan 2022 – May 2025 · 3 yrs 5 mos

Leads all growth marketing initiatives for the services business (web and mobile app) with an emphasis on the web customer acquisition funnel and product management. Responsible for roadmapping, bug tracking, and close collaboration with engineers to improve signup volume and activation revenue.

Sr. Growth Marketing Manager · Wag!Mar 2021 – Jan 2022 · 11 mos

Managed strategy for paid media, SEO, and website content across multiple business units, overseeing two FTEs, five contractors, and agency relationships. Led transition to proper MMP conversion tracking, quarterly CAC goal setting, and tested brand initiatives including TikTok and CTV.

Account Director · Revel InteractiveFeb 2021 – Mar 2021 · 2 mos

Primarily focused on client relationships and strategy. Participated in client pitches and internal growth initiatives, including evolving service offerings, planning employee growth paths, and managing vendor relations.

Sr. Account Strategist · Revel InteractiveDec 2019 – Feb 2021 · 1 yr 3 mos
Account Strategist · Revel InteractiveOct 2017 – Dec 2019 · 2 yrs 3 mos
Account Coordinator · Revel InteractiveMar 2016 – Oct 2017 · 1 yr 8 mos
Copywriter & Project Manager · Mikado MarketingJul 2015 – Mar 2016 · 9 mos
Digital Intern · Revel InteractiveJul 2015 – Mar 2016 · 9 mos

Education

B.B.A. in Marketing · University of Colorado, Boulder - Leeds School of Business2010 – 2014

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