MOB HOUSE – Déambulations is a series of editorial illustrations developed for the Paris-based hotel MOB HOUSE, conceived as a narrative journey through its spaces.

I developed a sequence of illustrated scenes translating key moments within the hotel — arrival, circulation, shared spaces and encounters. Rather than depicting the architecture literally, the work builds a symbolic and surreal layer, combining collage, typography and illustration to extend the identity of the space.

The result functions as a continuous visual narrative, moving between fiction and documentation, and reinforcing MOB HOUSE as an experience shaped by movement, atmosphere and imagination.

Explore the full project [on my website](https://www.twine.net/signin

Inditex is one of the world’s largest fashion groups, operating multiple global brands across retail and digital platforms.

I worked as a graphic designer within the editorial team of IN Magazine, contributing to the development of visual content across print and digital formats. My role involved designing editorial layouts, creating visual concepts for articles and ensuring consistency across the publication.

Working within a large-scale organization provided experience in complex workflows, collaborating with multidisciplinary teams and adapting to established systems while maintaining a high level of craft and attention to detail.

Explore the full project [here](https://www.twine.net/signin

MINE is a Spanish men’s lifestyle magazine published by Editorial Ploi Media, covering fashion, culture and contemporary trends across print and digital platforms.

I worked as a graphic designer and art director within the editorial team, overseeing both print and digital outputs. My role included designing and laying out editorial content, developing visual concepts for articles, and ensuring overall graphic consistency.

The work extended to art direction for photoshoots and audiovisual productions, as well as the creation of advertising and promotional assets for social media and issue launches. A strong focus was placed on the digital edition, where layout, motion and structure contributed to a more immersive reading experience.

Explore the full project [here](https://www.twine.net/signin

Hemptress is a US-based skincare brand focused on CBD-infused products, targeting a premium audience through a strong and distinctive visual identity.

I led the art direction for a campaign photoshoot, developing a visual approach that translates the brand’s universe into imagery. The focus was on creating a cohesive narrative that connects product, mood and storytelling — balancing clinical skincare codes with a more emotional and aspirational tone.

From concept to execution, the work involved defining the visual language, directing the shoot and ensuring consistency across all assets. The result reinforces Hemptress’ positioning as a contemporary, high-end beauty brand with a clear and recognizable identity.

Explore the full project [on my website](https://www.twine.net/signin

Pava Restaurant expands the original Pava Café concept in Colonia Moscardó, Madrid, evolving from a specialty coffee spot into a neighborhood bar centered around food and community.

I developed the art direction and led the photography shoot, focusing on capturing the space as it naturally operates. The visual narrative was built around three core elements — community, food and space — avoiding staged scenes in favor of real interactions and everyday dynamics.

The challenge was to preserve the brand’s connection with a younger audience while integrating long-time local customers. The resulting imagery reflects this coexistence through shared moments, generational contrasts and the rhythm of daily life.

By reactivating a historic corner bar, the project extends Pava’s identity beyond coffee into a broader, more social experience.

You can explore the full project [here](https://www.twine.net/signin

Regalería Tannenbaum is a gift and decoration store based in Lavapiés, Madrid, conceived as an emotional refuge within the city.

I led the branding and visual identity, developing a concept rooted in alpine and Central European references — folklore, seasonal rituals and symbolic imagery — translated into a cohesive narrative system rather than a purely decorative aesthetic. The identity combines a palette of dark greens and beige, classic typography and recurring elements such as the dachshund motif, creating a warm and nostalgic visual language.

The result is a flexible system that evolves seasonally while maintaining consistency across touchpoints, from illustration and packaging to the overall brand experience.

Explore the full project [on my website](https://www.twine.net/signin