Hello! I’m a Dublin-based marketing and social media specialist with a strong track record helping wellness and design brands grow their online presence. Since 2024 I’ve been freelancing, developing digital marketing strategies, shaping brand voice, creating engaging content, and running paid campaigns to drive measurable results. I’m passionate about storytelling, visual identity, and data-driven optimization to boost engagement and inquiries. Previously I’ve held roles in retail, internships in digital marketing, and a brand communications position, which have sharpened my communication, event promotion, and website maintenance skills. I’m fluent in English and Spanish, bring a hands-on attitude, and love collaborating with diverse teams to deliver compelling brand experiences.

Carlota Plaza Arce

Hello! I’m a Dublin-based marketing and social media specialist with a strong track record helping wellness and design brands grow their online presence. Since 2024 I’ve been freelancing, developing digital marketing strategies, shaping brand voice, creating engaging content, and running paid campaigns to drive measurable results. I’m passionate about storytelling, visual identity, and data-driven optimization to boost engagement and inquiries. Previously I’ve held roles in retail, internships in digital marketing, and a brand communications position, which have sharpened my communication, event promotion, and website maintenance skills. I’m fluent in English and Spanish, bring a hands-on attitude, and love collaborating with diverse teams to deliver compelling brand experiences.

Available to hire

Hello! I’m a Dublin-based marketing and social media specialist with a strong track record helping wellness and design brands grow their online presence. Since 2024 I’ve been freelancing, developing digital marketing strategies, shaping brand voice, creating engaging content, and running paid campaigns to drive measurable results. I’m passionate about storytelling, visual identity, and data-driven optimization to boost engagement and inquiries.

Previously I’ve held roles in retail, internships in digital marketing, and a brand communications position, which have sharpened my communication, event promotion, and website maintenance skills. I’m fluent in English and Spanish, bring a hands-on attitude, and love collaborating with diverse teams to deliver compelling brand experiences.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Marketing & Social Media Specialist at Freelance
November 1, 2024 - Present
Developed and implemented digital marketing strategies for clients in wellness and design; managed brand positioning, social media content, paid advertising, and audience growth; analyzed performance metrics to optimize engagement and drive results. Selected clients included Sway Pilates Studio and Contour Greens, achieving increased engagement and inquiries.
Shop Assistant at Massimo Dutti
October 1, 2024 - Present
Provided personalized customer service, boosting satisfaction during high-traffic periods. Operated till and opening/closing procedures, ensuring accuracy and supporting smooth daily operations.
Au Pair at Au Pair World
August 1, 2023 - June 1, 2024
Strengthened communication and problem-solving skills in a new cultural and linguistic environment; achieved English Proficiency at Cambridge C2 level.
Marketing Assistant Intern at Intdea – Digital Marketing Agency
February 1, 2023 - May 1, 2023
Created social media content across multiple platforms, enhanced engagement, and developed targeted strategies. Managed large-scale events, monitored channels daily, analyzed data for campaign reports, and maintained WordPress sites to improve usability and user experience.
Brand Communications Manager at Twimagen
September 1, 2021 - June 1, 2022
Analyzed the company’s communication process and brand identity; developed proposals with budget options and presented strategies to reach diverse audiences.

Education

Degree in Marketing and Market Research at University of León, Spain | Faculty of Economic and Business Sciences
January 11, 2030 - June 1, 2023
Google Digital Marketing & E-Commerce Certificate at Google - Coursera
June 1, 2024 - August 1, 2024
IBM Excel Basics for Data Analysis at IBM - Coursera
August 1, 2024 - August 1, 2024
Meta Social Media Marketing at Meta - Coursera
September 1, 2024 - October 1, 2024

Qualifications

Google Digital Marketing & E-Commerce Certificate
June 1, 2024 - August 1, 2024
IBM Excel Basics for Data Analysis
August 1, 2024 - August 1, 2024
Meta Social Media Marketing
September 1, 2024 - October 1, 2024

Industry Experience

Retail, Media & Entertainment, Professional Services, Education