Lead creative direction, branding, and campaign design for clients across healthcare, retail, lifestyle, and technology. Develop cohesive visual identities, digital campaigns, websites, and packaging aligned to each client’s strategic goals. Collaborate with in-house teams, agencies, and vendors to deliver integrated creative across print, digital, and environmental platforms. Oversee concept development, design execution, and production to ensure consistency, precision, and high-quality deliverables. Manage client relationships, project timelines, and vendor coordination to ensure smooth execution and long-term partnerships.

Art Director at JCPenney

Served as Lead Art Director for JCPenney’s Inspiration Content Hub, developing the company’s first multi-channel editorial experience and driving 2–3x increases in customer engagement through integrated content, digital storytelling, and commerce-driven experiences. Developed and maintained scalable design systems, editorial templates, and brand standards in Figma and Photoshop while partnering with marketing, content, merchandising, and UX teams to support a consistent customer experience across digital touchpoints. Designed and art directed digital marketing campaigns, emails, and seasonal initiatives. Contributed art direction for high-visibility partnerships and initiatives, ensuring cohesive brand experiences across digital and print touchpoints. Developed the creative concept for JCPenney’s 2023 Holiday Campaign and Gift Guide used across photography, editorial content, emails, and marketing channels. Improved team efficiency by building Photoshop libraries, email design

Studio Designer at Publix

Led creative direction across multi-channel campaigns, managing concept-to-execution workflows and mentoring junior designers. Mentored and trained creative team members. Art directed and produced Publix Pharmacy COVID-19 Vaccine Campaign creative. Directed and produced creative across initiatives including marketing materials, digital advertising, out of home advertising, social media, videos, and website updates. Created design assets for websites, infographics, and presentations including iconography, illustrations, photography, and typography. Collaborated with creative director and copywriter to concept and develop creative campaigns. Art directed photoshoots and organized and distributed final photography assets. Conceptualized storyboards for animated digital display ads, pre-roll video advertisements, and stop motion videos. Directed creative development of video advertisements in coordination with motion graphics designers, copywriters, and voice over talent through final prod

Graphic Design Contractor at Publix

Graphic Designer at Tupperware Brands

Creative lead on 2018 end-of-year sales project team “Party of the Year.” Collaborated in a digital campaign to boost sales through social media, one day offers, and Tupperware sales force incentives, resulting in $2.2 million in sales and a 7% increase over the same close week of the previous year. Achieved concept development, design, and production of print and digital collateral, presentations, logos, packaging, event displays, social media, and internal communications. Organized projects and deadlines using Trello. Maintained strict deadlines and workflow. Responsible for pre-press and press check to ensure quality and adherence to brand standards. Collaborated with project managers to ensure projects were on schedule and budget. Worked with creative director, executives, marketing strategists, writers, and the creative team to develop marketing communications strategies and concepts. Built and maintained strong relationships with vendors to receive quotes and execute high-qua

Sr. Graphic Designer at Westgate Resorts

Graphic Designer at Westgate Resorts

Junior Graphic Designer at Fascinate Inc.