Hi, I’m Carmelia Santania Fahik, a results-driven digital marketer specializing in social media management and paid advertising. I partner with agencies and international remote teams, supporting Australian-based brands with end-to-end strategy across content planning, Meta and Google Ads, audience targeting, budget optimization, and performance analysis (CTR, CPA, ROAS, CPL). I blend creative storytelling with data-driven optimization to deliver measurable growth and clear ROI for fashion, lifestyle, wellness, and e-commerce brands. With hands-on leadership and cross-functional collaboration, I’ve led campaigns that improve engagement, optimize online stores, and drive conversions. My experience spans freelance and agency environments, including managing paid campaigns, content creation, and video production to scale reach and impact. I’m passionate about turning insights into scalable campaigns that grow brands and exceed performance targets.

Carmelia Santania Fahik

Hi, I’m Carmelia Santania Fahik, a results-driven digital marketer specializing in social media management and paid advertising. I partner with agencies and international remote teams, supporting Australian-based brands with end-to-end strategy across content planning, Meta and Google Ads, audience targeting, budget optimization, and performance analysis (CTR, CPA, ROAS, CPL). I blend creative storytelling with data-driven optimization to deliver measurable growth and clear ROI for fashion, lifestyle, wellness, and e-commerce brands. With hands-on leadership and cross-functional collaboration, I’ve led campaigns that improve engagement, optimize online stores, and drive conversions. My experience spans freelance and agency environments, including managing paid campaigns, content creation, and video production to scale reach and impact. I’m passionate about turning insights into scalable campaigns that grow brands and exceed performance targets.

Available to hire

Hi, I’m Carmelia Santania Fahik, a results-driven digital marketer specializing in social media management and paid advertising. I partner with agencies and international remote teams, supporting Australian-based brands with end-to-end strategy across content planning, Meta and Google Ads, audience targeting, budget optimization, and performance analysis (CTR, CPA, ROAS, CPL). I blend creative storytelling with data-driven optimization to deliver measurable growth and clear ROI for fashion, lifestyle, wellness, and e-commerce brands.

With hands-on leadership and cross-functional collaboration, I’ve led campaigns that improve engagement, optimize online stores, and drive conversions. My experience spans freelance and agency environments, including managing paid campaigns, content creation, and video production to scale reach and impact. I’m passionate about turning insights into scalable campaigns that grow brands and exceed performance targets.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Executive Assistant at Heal Thy Self by Rachelle Starr
November 1, 2023 - July 1, 2025
Remote Executive Assistant to the CEO, managing daily operations across social media, e-commerce, and digital advertising; oversaw subscription payments, vendor coordination, and campaign execution; facilitated cross-functional communications, supported content review and performance monitoring to drive brand growth; contributed to creative content strategies, online store optimization, and targeted ad campaigns achieving 3x ROAS; launched promotional campaigns to improve customer acquisition and retention.
Digital Marketing Manager at DigiPerth Web Design & Digital Marketing
August 1, 2025 - March 1, 2026
Led and executed comprehensive social media and paid advertising strategies for clients, including content planning, cross-platform management (Instagram, Facebook, LinkedIn, TikTok), performance optimization, audience research, and campaign reporting; managed budgets, conducted A/B tests, and collaborated with design and development teams to optimize user journeys and ROI.
Social Media Manager at Various Clients (Freelance) - Remote
September 1, 2022 - Present
Managed social media accounts for diverse clients (fashion, lifestyle, hospitality) including strategy development, content creation (Reels), engagement, and performance analysis; achieved 40-60% growth in followers and engagement within six months; led campaigns driving brand visibility and acquisitions.
Video Editor at Various Clients (Freelance) - Remote
September 1, 2022 - Present
Produced engaging video content for social media and promotions, including editing, color grading, motion graphics, and optimization for Instagram, TikTok, and YouTube; delivered high-quality content on tight deadlines and aligned with client branding and campaign goals.

Education

Bachelor of Nutrition Science at Universitas Ivet
September 1, 2020 - November 1, 2024

Qualifications

Career Development Program (CDP) - SGB-VA
January 1, 2024 - March 10, 2026

Industry Experience

Retail, Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality