I am a digital professional with a solid background developed from a young age through my family business Foto Video Vélez, where I worked as a videomaker, photographer, and post-production assistant. With over 12 years in the Retail sector, I have honed skills in improving commercial performance and KPI analysis to design effective sales and marketing strategies. In recent years I have deepened my digital marketing knowledge, blending creativity with data analysis to craft targeted social media strategies. I currently manage Foto Video Vélez's social channels (Facebook and Instagram), oversee the editorial calendar, content creation, and performance monitoring, delivering a 20% growth in three months.

Maria del Carmen Velez Gomez

I am a digital professional with a solid background developed from a young age through my family business Foto Video Vélez, where I worked as a videomaker, photographer, and post-production assistant. With over 12 years in the Retail sector, I have honed skills in improving commercial performance and KPI analysis to design effective sales and marketing strategies. In recent years I have deepened my digital marketing knowledge, blending creativity with data analysis to craft targeted social media strategies. I currently manage Foto Video Vélez's social channels (Facebook and Instagram), oversee the editorial calendar, content creation, and performance monitoring, delivering a 20% growth in three months.

Available to hire

I am a digital professional with a solid background developed from a young age through my family business Foto Video Vélez, where I worked as a videomaker, photographer, and post-production assistant. With over 12 years in the Retail sector, I have honed skills in improving commercial performance and KPI analysis to design effective sales and marketing strategies. In recent years I have deepened my digital marketing knowledge, blending creativity with data analysis to craft targeted social media strategies. I currently manage Foto Video Vélez’s social channels (Facebook and Instagram), oversee the editorial calendar, content creation, and performance monitoring, delivering a 20% growth in three months.

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Language

Italian
Fluent
English
Intermediate
Spanish; Castilian
Fluent

Work Experience

Social Media Manager & Content Creator at Foto Video Vélez
January 1, 2025 - November 10, 2025
Creation and implementation of goal-oriented digital marketing strategies. Management of social media (Facebook and Instagram) and development of the editorial calendar. Production of visual and written content aligned with brand positioning. Performance analysis and optimization of strategies, achieving 20% growth in three months.
Sales Assistant at Pepe Jeans ITALY
September 1, 2024 - September 1, 2024
Organization of product layout and visual merchandising. Customer assistance during and after sales. Weekly KPI analysis and team reporting. Store setup and maintenance.
Sales Assistant / Customer Service at Desigual
July 1, 2014 - July 1, 2014
Customer service and sales support for the Bologna store.
Sales Assistant at Gruppo Inditex
March 1, 2012 - March 1, 2012
Sales support and customer service within Inditex brands.
Cameraman & Editor at Foto Video Vélez
January 1, 2009 - January 1, 2009
Filming and photography for events (weddings, communions, baptisms). Post-production using Final Cut, Filmora, and CapCut.

Education

Bachelor’s Degree in Fine Arts at Universidad de Cuenca (Erasmus Bologna, Italy)
September 1, 2008 - November 10, 2025

Qualifications

Web Marketing and Social Media Manager
June 1, 2025 - November 10, 2025
Sustainability Marketing Specialist
April 1, 2025 - November 10, 2025
Copywriting and Neuromarketing
November 1, 2024 - November 10, 2025

Industry Experience

Retail, Media & Entertainment