I hold a degree in Communication Design and a Master’s in Creative Industries Management, which allows me to approach design from both a visual and strategic perspective. I work with brands that seek more than just aesthetics — my goal is to give them structure, clarity, and intention. I believe a brand goes beyond a logo; it is a complete system that communicates its story, values, and purpose in a consistent and meaningful way. I focus on building strong identities that can adapt and evolve while maintaining a clear sense of character. Whether minimal or more expressive, the objective remains the same: to create brands that are impactful, relevant, and able to stand out in competitive markets. I’m particularly drawn to challenging projects — from rebranding to brands operating in saturated industries, where differentiation is not just an advantage, but a necessity. I also co-founded PACCTO, a design studio focused on building brands as complete systems, which strengthened my ability to work independently and to contribute to a team in a studio setting.

Carolina Romão

I hold a degree in Communication Design and a Master’s in Creative Industries Management, which allows me to approach design from both a visual and strategic perspective. I work with brands that seek more than just aesthetics — my goal is to give them structure, clarity, and intention. I believe a brand goes beyond a logo; it is a complete system that communicates its story, values, and purpose in a consistent and meaningful way. I focus on building strong identities that can adapt and evolve while maintaining a clear sense of character. Whether minimal or more expressive, the objective remains the same: to create brands that are impactful, relevant, and able to stand out in competitive markets. I’m particularly drawn to challenging projects — from rebranding to brands operating in saturated industries, where differentiation is not just an advantage, but a necessity. I also co-founded PACCTO, a design studio focused on building brands as complete systems, which strengthened my ability to work independently and to contribute to a team in a studio setting.

Available to hire

I hold a degree in Communication Design and a Master’s in Creative Industries Management, which allows me to approach design from both a visual and strategic perspective. I work with brands that seek more than just aesthetics — my goal is to give them structure, clarity, and intention. I believe a brand goes beyond a logo; it is a complete system that communicates its story, values, and purpose in a consistent and meaningful way. I focus on building strong identities that can adapt and evolve while maintaining a clear sense of character.

Whether minimal or more expressive, the objective remains the same: to create brands that are impactful, relevant, and able to stand out in competitive markets. I’m particularly drawn to challenging projects — from rebranding to brands operating in saturated industries, where differentiation is not just an advantage, but a necessity. I also co-founded PACCTO, a design studio focused on building brands as complete systems, which strengthened my ability to work independently and to contribute to a team in a studio setting.

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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Graphic Designer at Pacto Design Studio (freelancer)
January 1, 2024 - Present
Graphic Designer at OPENBOOK GROUP
January 1, 2021 - December 31, 2022
Graphic Designer at RAIZ DELICADA
January 1, 2021 - December 31, 2022
Waitress at Portie Restaurant & Bar
January 1, 2023 - December 31, 2024
Graphic Designer at OPENBOOK GROUP
January 1, 2024 - December 31, 2025
Graphic Designer at Pacto Design Studio
January 1, 2024 - Present
Freelance graphic designer focusing on brand systems, positioning, and visual execution for clients.
Graphic Designer at OpenBook Group
January 1, 2023 - January 1, 2024
Graphic designer contributing branding materials and visual identity work; received a letter of recommendation.
Graphic Designer at O ESTÚDIO - Paulo Neves
January 1, 2021 - January 1, 2022
Graphic designer with a focus on brand development and visual communication; received a letter of recommendation.

Education

Bachelor's Degree at ESCOLA SUPERIOR DE ARTES E DESIGN
January 1, 2018 - December 31, 2021
Master's Degree at Universidade Católica Portuguesa do Porto
January 1, 2021 - December 31, 2023
Bachelor's Degree at ESCOLA SUPERIOR DE ARTES E DESIGN
January 1, 2018 - January 1, 2021
Master's Degree at CREATIVE INDUSTRIES MANAGEMENT, Universidade Católica Portuguesa do Porto
January 1, 2021 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Other