Available to hire
Hi, I’m Carol Santos — a multidisciplinary creative driven by genuine curiosity about how people, culture, and brands connect. My work lives at the intersection of art, design, strategy, craft, and digital thinking.
I believe in ideas that feel and stick, built on truth—not just trends. I’ve been collecting stories, dreams, facts, and unexpected beauty since childhood, and I use them to create brand experiences rooted in emotional honesty and deep cross-cultural awareness.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Fluent
Work Experience
Carolina-Mir Co-founder & Creative Director at Carolina-Mir
January 1, 2021 - PresentLed multidisciplinary branding and design projects with a strong focus on contemporary art, culture, and innovation-driven brands. Used contemporary art, installations, and a more subjective lens as starting points to craft deeper, more meaningful brand experiences—where concept and emotion intersected to create resonance beyond aesthetics.
Creative Director at Sputnik Art & Design
January 1, 2017 - January 1, 2021Directed art and design work across campaigns with an emphasis on conceptual thinking and visually compelling storytelling. Brought an artistic, intuitive approach to projects, exploring symbolism and emotional resonance to create bold, memorable brand experiences for major clients.
Senior Designer at AlmapBBDO
January 1, 2016 - January 1, 2017Designed POS materials, packaging, and campaigns for leading consumer brands with a focus on shopper behavior and in-store brand experience—translating strategy into visual systems across touchpoints.
Senior Designer at Leo Burnett Tailor Made
January 1, 2015 - January 1, 2016Worked on global branding, packaging, and key visuals for clients including Unilever, Mondelez, and Nestlé. Contributed to strategic and conceptual development, directing brand identity and positioning projects.
Creative Director at Dragon Rouge
January 1, 2014 - January 1, 2015Created and planned communication strategies for social impact and collaborative innovation projects. Led branding and awareness campaigns for the platform, aligning creative direction with purpose and collaboration.
Senior Art Director / Planner at Benfeitoria
January 1, 2013 - January 1, 2014Led visual campaigns and integrated design projects for major brands, including Coca-Cola’s concept store and Adidas + Stella McCartney. Developed campaign direction with an emphasis on visual narrative and coherence across channels.
Senior Designer / Art Director at Ogilvy
January 1, 2011 - January 1, 2013Worked on strategic design, campaigns, and marketing materials for major brands like Avon. Developed branding projects including album covers and book design—supporting visual identity and editorial outcomes.
Senior Designer at Crama Design
January 1, 2009 - January 1, 2011Explored visual experimentation through photography, collage, and mixed media. Worked on editorial design and book covers, and led a rebranding project for a Coca-Cola guaraná brand.
Senior Designer / Strategic Planner at Retina 78
January 1, 2008 - January 1, 2009Designed in-store communication and packaging with a focus on shopper experience and visual storytelling across the consumer journey.
Senior Designer at Ogilvy
January 1, 2005 - January 1, 2008Created POS materials and campaigns for clients including Oi telecom, implementing the Wolf Ollins brand system. Developed full collateral for Oi’s collaborations with MTV and contributed to visual projects for other national brands.
Designer / Art Director at NBS Design
January 1, 2002 - January 1, 2005Focused on logo design and full brand development, including identity systems for an online sales platform.
Senior Designer at Ana Couto Branding
January 1, 2001 - January 1, 2002Worked on album covers for music industry clients, exploring unconventional materials like Polaroids, clay, collage, and photography to create bold visual narratives.
Design Designer at Pós-Imagem Design
January 1, 1994 - January 1, 2000Education
Bachelor’s Degree in Graphic Design at Faculdade da Cidade
January 1, 2000 - January 1, 2003Bachelor’s Degree in Fashion/Apparel Design at Universidade Cândido Mendes
January 1, 2002 - January 1, 2003IA Lab - 1st Edition at Overlens
January 1, 2024 - January 1, 2024IA Lab - 2nd Edition at Overlens
January 1, 2025 - January 1, 2025Bachelor’s Degree in Graphic Design at Faculdade da Cidade
January 1, 2000 - January 1, 2003Bachelor’s Degree in Fashion/Apparel Design at Universidade Cândido Mendes
January 1, 2002 - January 1, 2003Art & Spirituality in Jungian-Inspired Art Therapy at Nazaré (UNILUZ)
January 1, 2025 - July 16, 2026IA Lab - 2nd Edition at Overlens
January 1, 2025 - July 16, 2026IA Lab - 1st Edition at Overlens
January 1, 2024 - July 16, 2026Experimental course in visual language, intuition, and symbolic communication at TEMPO (Design and Visual Communications)
January 1, 2014 - July 16, 2026Intensive training in emotional branding, positioning, and storytelling at PERESTROIKA – Creative Activity School (Branding)
January 1, 2013 - July 16, 2026Cross-disciplinary workshop on conceptual innovation and lateral thinking at Institute of Contemporary Arts (ICA) (New Ways of Thinking)
January 1, 2001 - July 16, 2026Cinematic design workshop exploring narrative through motion, typography, and timing at Institute of Contemporary Arts (ICA) (Motion Picture Title Sequences with Kyle Cooper)
January 1, 2001 - July 16, 2026Graphic Design Workshop with Peter Saville & Tom Hingston at University of the Arts London
January 1, 2001 - July 16, 2026Designing for the Music Industry workshop with Vaughan Oliver at Central Saint Martins College of Arts and Design
January 1, 2001 - July 16, 2026The Ideas Course with Amanda Hopkins & Tony Clefford at University of the Arts London
January 1, 2000 - July 16, 2026Visual Arts Workshop with Richard Wilde at School of Visual Arts/Workshop RJ
January 1, 2000 - July 16, 2026Transcendental Meditation (Maharishi Mahesh Yogi Method) at Maharishi
January 1, 2000 - July 16, 2026Reflexology for grounding & energy balance at CEATA
January 1, 2025 - July 16, 2026Reiki Level II (long-distance practices) at RSF Brazil Academy (Mikao Usui Method)
January 1, 2015 - July 16, 2026Reiki Level I (foundation practice) at RSF Brazil Academy (Mikao Usui Method)
January 1, 2014 - July 16, 2026Shiatsu training at Kofukan School of Shiatsu (Namikoshi technique)
January 1, 2011 - January 1, 2012Shiatsu as therapeutic bodywork (rhythm, breath, intuitive pressure) at ASBAMTHO
January 1, 2010 - July 16, 2026Qualifications
Jungian-inspired Art Therapy (Art & Spirituality in Jungian-Inspired Art Therapy)
January 1, 2025 - July 16, 2026Reiki Level I (Mikao Usui Method)
January 1, 2014 - July 16, 2026Reiki Level II (Mikao Usui Method)
January 1, 2015 - July 16, 2026Reflexology for Grounding & Energy Balance
January 1, 2025 - July 16, 2026Shiatsu (Namikoshi Technique)
January 1, 2011 - January 1, 2012Shiatsu (Therapeutic bodywork course)
January 1, 2010 - July 16, 2026Industry Experience
Media & Entertainment, Consumer Goods, Education, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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