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With 12+ years of experience across international event production, operations, and experiential strategy, I develop events, hospitality programs, and sports hospitality experiences that help brands build presence globally. I’ve scaled event programs for Fortune 500 companies, managed award-winning hospitality spaces, and led activations featured in Forbes, NBC7Chicago, and FashionWeekOnline. My work spans tech, media, entertainment, hospitality, and sports, with a focus on creating experiences that connect brands, people, and place. From strategic consulting and live production to developing hospitality programs and sports travel experiences, I partner with global brands, hotels, tourism organizations, and private groups looking to enter new markets, strengthen guest engagement, and create culturally connected experiences across the world.…With 12+ years of experience across international event production, operations, and experiential strategy, I develop events, hospitality programs, and sports hospitality experiences that help brands build presence globally. I’ve scaled event programs for Fortune 500 companies, managed award-winning hospitality spaces, and led activations featured in Forbes, NBC7Chicago, and FashionWeekOnline. My work spans tech, media, entertainment, hospitality, and sports, with a focus on creating experiences that connect brands, people, and place. From strategic consulting and live production to developing hospitality programs and sports travel experiences, I partner with global brands, hotels, tourism organizations, and private groups looking to enter new markets, strengthen guest engagement, and create culturally connected experiences across the world.

Carol Burns

Project Manager, Brand Strategist, Event Visualizer, +3

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With 12+ years of experience across international event production, operations, and experiential strategy, I develop events, hospitality programs, and sports hospitality experiences that help brands build presence globally. I’ve scaled event programs for Fortune 500 companies, managed award-winning hospitality spaces, and led activations featured in Forbes, NBC7Chicago, and FashionWeekOnline. My work spans tech, media, entertainment, hospitality, and sports, with a focus on creating experiences that connect brands, people, and place. From strategic consulting and live production to developing hospitality programs and sports travel experiences, I partner with global brands, hotels, tourism organizations, and private groups looking to enter new markets, strengthen guest engagement, and create culturally connected experiences across the world.…With 12+ years of experience across international event production, operations, and experiential strategy, I develop events, hospitality programs, and sports hospitality experiences that help brands build presence globally. I’ve scaled event programs for Fortune 500 companies, managed award-winning hospitality spaces, and led activations featured in Forbes, NBC7Chicago, and FashionWeekOnline. My work spans tech, media, entertainment, hospitality, and sports, with a focus on creating experiences that connect brands, people, and place. From strategic consulting and live production to developing hospitality programs and sports travel experiences, I partner with global brands, hotels, tourism organizations, and private groups looking to enter new markets, strengthen guest engagement, and create culturally connected experiences across the world.

Available to hire

With 12+ years of experience across international event production, operations, and experiential strategy, I develop events, hospitality programs, and sports hospitality experiences that help brands build presence globally.

I’ve scaled event programs for Fortune 500 companies, managed award-winning hospitality spaces, and led activations featured in Forbes, NBC7Chicago, and FashionWeekOnline. My work spans tech, media, entertainment, hospitality, and sports, with a focus on creating experiences that connect brands, people, and place.

From strategic consulting and live production to developing hospitality programs and sports travel experiences, I partner with global brands, hotels, tourism organizations, and private groups looking to enter new markets, strengthen guest engagement, and create culturally connected experiences across the world.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Associate Event Manager at Salesforce

January 1, 2021 - January 1, 2025

Positioned Salesforce New York's flagship NYC venue as the highest-performing venue in Salesforce's global real estate portfolio by creating scalable and elevated experiences that resonate with customers, contributing to over $350M in sales and $85M in nonprofit fundraising. Led end-to-end logistics including marketing and event proposals, securing event partners, building show flows and project timelines, maintaining multi-million dollar budgets, and facilitating contracted development and execution.

Event Supervisor at Salesforce

January 1, 2019 - January 1, 2021

Led end-to-end event operations for Salesforce New York, driving high-profile experiences across executive briefings and customer engagements; managed vendor relationships, budgets, on-site execution, and cross-functional collaboration to ensure seamless events.

Associate Manager, B2B Events at Samsung Electronics America

January 1, 2018 - January 1, 2019

Transformed Samsung's New York Executive Briefing Program into a top internal B2B sales tool by creating impactful experiences that drove revenue and supported Samsung's leadership in B2B markets; managed end-to-end event logistics, budgets, partner relationships, and stakeholder alignment.

Event Concierge, B2B Events at Samsung Electronics America

January 1, 2016 - January 1, 2018

Launched and managed Samsung's world-class executive event program, coordinating contracts, guest experiences, VIP services, and on-site logistics to elevate brand presence in B2B engagements.

Senior Research Analyst at A&E Networks

January 1, 2012 - January 1, 2013

Assisted in primary research projects for new programs, delivering in-depth brand and program insights to support development and marketing strategy; contributed to content planning and stakeholder reporting.

Freelance at Various

January 1, 2021 - January 1, 2025

Developed and led experiential productions, hospitality programs, and brand activations across South Africa; partnered with global brands, tourism stakeholders, and private clients to craft culturally relevant experiences and drive engagement.