Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hello! I’m a bilingual marketing and communications consultant with nearly 30 years of experience helping businesses plan, execute, and optimize their marketing. I lead projects such as website redesigns, CMS migrations, content creation, branding, and digital strategy—ensuring timelines, budgets, and quality all align with business goals. I’ve established marketing structures for SMEs, managed significant budgets, developed lead funnels, and transformed technical or complex information into clear, compelling content in English and French. I bring structure, creativity, and strategic thinking to every collaboration, supported by AI-enhanced workflows.…Hello! I’m a bilingual marketing and communications consultant with nearly 30 years of experience helping businesses plan, execute, and optimize their marketing. I lead projects such as website redesigns, CMS migrations, content creation, branding, and digital strategy—ensuring timelines, budgets, and quality all align with business goals. I’ve established marketing structures for SMEs, managed significant budgets, developed lead funnels, and transformed technical or complex information into clear, compelling content in English and French. I bring structure, creativity, and strategic thinking to every collaboration, supported by AI-enhanced workflows.

Carole Muise

Marketing Strategist, Digital Marketer, Content Strategist, +5





Hello! I’m a bilingual marketing and communications consultant with nearly 30 years of experience helping businesses plan, execute, and optimize their marketing. I lead projects such as website redesigns, CMS migrations, content creation, branding, and digital strategy—ensuring timelines, budgets, and quality all align with business goals. I’ve established marketing structures for SMEs, managed significant budgets, developed lead funnels, and transformed technical or complex information into clear, compelling content in English and French. I bring structure, creativity, and strategic thinking to every collaboration, supported by AI-enhanced workflows.…Hello! I’m a bilingual marketing and communications consultant with nearly 30 years of experience helping businesses plan, execute, and optimize their marketing. I lead projects such as website redesigns, CMS migrations, content creation, branding, and digital strategy—ensuring timelines, budgets, and quality all align with business goals. I’ve established marketing structures for SMEs, managed significant budgets, developed lead funnels, and transformed technical or complex information into clear, compelling content in English and French. I bring structure, creativity, and strategic thinking to every collaboration, supported by AI-enhanced workflows.

Available to hire

Hello! I’m a bilingual marketing and communications consultant with nearly 30 years of experience helping businesses plan, execute, and optimize their marketing. I lead projects such as website redesigns, CMS migrations, content creation, branding, and digital strategy—ensuring timelines, budgets, and quality all align with business goals.

I’ve established marketing structures for SMEs, managed significant budgets, developed lead funnels, and transformed technical or complex information into clear, compelling content in English and French. I bring structure, creativity, and strategic thinking to every collaboration, supported by AI-enhanced workflows.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Fluent

Work Experience

Marketing & Communications Consultant (Freelance) at Communications CJM

April 1, 2024 - Present

Provide customized marketing and communications consulting services tailored to business needs. Develop and execute branding, content marketing, public relations, project management, and translation strategies. Guide teams with a clear vision, ensuring cohesive messaging across digital, print, and PR channels.

Communications Manager at Employment Services Centre of Prescott-Russell

May 1, 2012 - Present

Developed and implemented 12 annual marketing communication plans with six-figure budgets. Organized over 25 press conferences, managing virtual and in-person attendees. Created and maintained cohesive brand identity, establishing user standards and communication platforms. Produced a wide range of bilingual marketing collateral and advertising campaigns. Led the development and launch of three bilingual websites including CMS conversions and writing and translation. Initiated a bilingual AI Avatar project to promote services. Managed social media platforms and collaborated on lead generation funnels resulting in over 1,500 annual leads and 200+ job applications. Coordinated communication projects for new program launches and organizational changes as a leadership committee member.

Business Owner and Manager at Créations Doux Délices

August 31, 2011 - July 29, 2025

Developed a comprehensive business plan and launched an online store selling candy bouquets. Created a unique product offering and gained hands-on experience in digital marketing, e-commerce, and business management. Wrote bilingual texts and product descriptions.

Marketing and Communications Manager at SPI Sécurité

June 30, 2010 - July 29, 2025

Developed the marketing department to support the organization's expansion from 8 to 16 stores. Orchestrated the launch of a new 55,000-square-foot distribution center coordinating multiple events. Developed and managed an annual co-op fund recovery program directing over $125,000 toward promotions. Collaborated to restructure sales and marketing departments. Wrote bilingual and highly technical marketing collateral including newsletters.

Marketing & Communications Consultant (Freelance) at Communications CJM

April 1, 2024 - Present

Communications Manager at Employment Services Centre of Prescott-Russell

May 1, 2012 - Present

Developed and implemented 12 annual marketing communication plans with six-figure budgets. Organized over 25 press conferences, managing virtual and in-person attendees. Created and maintained a cohesive brand identity, establishing user standards and communication platforms. Produced a wide range of bilingual marketing collateral and advertising campaigns, including content for the web, social media, emails, brochures, newsletters, ads, and annual reports. Led the development and launch of 3 bilingual websites, including a comprehensive CMS conversion and writing and translation of texts. Initiated a bilingual AI Avatar project to promote employment center services. Managed social media platforms and collaborated with a specialized agency to develop a leads-generation funnel resulting in 1,500+ annual leads and driving 1,300 visitors to the job bank, resulting in over 200 job applications. As a leadership committee member, coordinated communication projects for new program launches an

Business Owner and Manager at Créations Doux Délices

August 31, 2011 - July 29, 2025

Developed a comprehensive business plan and launched an online store selling candy bouquets. Created a unique product offering. Gained hands-on experience in digital marketing, e-commerce, and business management. Wrote bilingual texts and product descriptions.

Marketing and Communications Manager at SPI Sécurité

June 30, 2010 - July 29, 2025

Developed the marketing department to support the organization's expansion from 8 to 16 stores across the province. Orchestrated the launch of a new 55,000-square-foot distribution center, coordinating multiple events on the same day. Developed, implemented, and managed an annual co-op fund recovery program, directing over $125,000 toward promotional initiatives. Collaborated with a specialized consulting firm to restructure sales and marketing departments. Wrote bilingual marketing collateral, including the development of highly technical texts for a newsletter.

Marketing & Communications Consultant at Communications CJMA

April 1, 2024 - Present

Partner with organizations to deliver customized, bilingual marketing and communications solutions. Develop strategies aligned with client goals and available resources. Design and implement communication plans that enhance visibility and engagement. Integrate AI-driven tools to optimize productivity, content quality, and analytics. Provide flexible consulting support that bridges gaps between strategy and execution.

Communications Manager at Employment Services Centre of Prescott-Russell (CSEPR)

May 1, 2012 - September 1, 2025

Managed the development of three bilingual websites, including a full CMS migration (Joomla to WordPress) for the current website (csepr.ca). Coordinated project delivery with a digital agency, internal stakeholders, and content teams, ensuring usability, accessibility, and brand alignment. Led content translation and quality assurance to guarantee linguistic accuracy and consistent tone across all platforms. Developed and implemented a lead-generation funnel that produced over 1,500 qualified leads annually, significantly increasing service uptake. Introduced an AI-based avatar campaign to modernize outreach and connect with younger audiences. Directed annual communications plans and six-figure budgets, ensuring measurable ROI and long-term community engagement.

Founder at Créations Doux Délices

September 1, 2010 - August 1, 2011

Launched a small creative venture offering custom candy bouquets and personalized sweet creations. Developed a full business plan and collaborated with a specialized agency to create an online store.

Marketing & Communications Manager at SPI Sécurité | Health & Safety Products Distributor

November 1, 2004 - June 1, 2010

Supported company growth from 8 to 16 retail locations by establishing its first structured marketing department. Coordinated multi-channel marketing initiatives with internal design, sales, and supplier teams — managing schedules, approvals, and deliverables. Developed branding and merchandising strategies, ensuring consistency and measurable ROI. Translated complex technical content into clear, client-focused materials. Managed $125K in co-op funds for promotional initiatives and coordinated major corporate events.

Marketing & Communications Manager at Sono Vidéo | Professional A/V Distributor

January 1, 2004 - January 1, 2008

Built the company’s first marketing department and implemented annual marketing plans. Directed creation of the first functional website and organized the Sono Vidéo Tour (product showcases). Led a university-partnered market study and applied recommendations to support sales growth. Collaborated with technical experts to translate professional AV product data into accessible web and print communications.