I’m Carolina Barreto Adobe, a graphic designer and marketing professional with a strong background in the beauty and cosmetics industry. I started at Inocos Cosmetics as an intern in a small creative office, earning trust by bringing fresh ideas and a new level of quality to the brand’s image. Over four years, I built and led a design and marketing team of eight, redefining how the brand communicated and presented itself. I directed product launches from concept to shelf - developing names, packaging, copy, digital and print materials, and campaign content.
During my time at Inocos, I created full product catalogs, coordinated with international suppliers, and helped define the brand’s creative and commercial direction, including product selection, testing, and launch strategy. I completed two professional courses in digital marketing, strengthening my strategic approach. I introduced innovative initiatives that reshaped the brand’s positioning - expanding collections beyond nail colors to accessories, tools, and glitter ranges that significantly increased sales and brand reach. I also organized large events and masterclasses, pioneering show-style experiences for over 100 professionals - the first of their kind in Portugal’s nail industry. Now, after dedicating time to motherhood, I bring patience, adaptability, and a balanced perspective to the creative field, ready to transform ideas into meaningful brand experiences.
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