I'm Carolina Barreto Adobe, a graphic designer and marketing professional with a strong background in the beauty and cosmetics industry. I started at Inocos Cosmetics as an intern in a small creative office, earning trust by bringing fresh ideas and a new level of quality to the brand's image. Over four years, I built and led a design and marketing team of eight, redefining how the brand communicated and presented itself. I directed product launches from concept to shelf - developing names, packaging, copy, digital and print materials, and campaign content. During my time at Inocos, I created full product catalogs, coordinated with international suppliers, and helped define the brand's creative and commercial direction, including product selection, testing, and launch strategy. I completed two professional courses in digital marketing, strengthening my strategic approach. I introduced innovative initiatives that reshaped the brand's positioning - expanding collections beyond nail colors to accessories, tools, and glitter ranges that significantly increased sales and brand reach. I also organized large events and masterclasses, pioneering show-style experiences for over 100 professionals - the first of their kind in Portugal's nail industry. Now, after dedicating time to motherhood, I bring patience, adaptability, and a balanced perspective to the creative field, ready to transform ideas into meaningful brand experiences.

Carolina Barreto Adobe

I'm Carolina Barreto Adobe, a graphic designer and marketing professional with a strong background in the beauty and cosmetics industry. I started at Inocos Cosmetics as an intern in a small creative office, earning trust by bringing fresh ideas and a new level of quality to the brand's image. Over four years, I built and led a design and marketing team of eight, redefining how the brand communicated and presented itself. I directed product launches from concept to shelf - developing names, packaging, copy, digital and print materials, and campaign content. During my time at Inocos, I created full product catalogs, coordinated with international suppliers, and helped define the brand's creative and commercial direction, including product selection, testing, and launch strategy. I completed two professional courses in digital marketing, strengthening my strategic approach. I introduced innovative initiatives that reshaped the brand's positioning - expanding collections beyond nail colors to accessories, tools, and glitter ranges that significantly increased sales and brand reach. I also organized large events and masterclasses, pioneering show-style experiences for over 100 professionals - the first of their kind in Portugal's nail industry. Now, after dedicating time to motherhood, I bring patience, adaptability, and a balanced perspective to the creative field, ready to transform ideas into meaningful brand experiences.

Available to hire

I’m Carolina Barreto Adobe, a graphic designer and marketing professional with a strong background in the beauty and cosmetics industry. I started at Inocos Cosmetics as an intern in a small creative office, earning trust by bringing fresh ideas and a new level of quality to the brand’s image. Over four years, I built and led a design and marketing team of eight, redefining how the brand communicated and presented itself. I directed product launches from concept to shelf - developing names, packaging, copy, digital and print materials, and campaign content.

During my time at Inocos, I created full product catalogs, coordinated with international suppliers, and helped define the brand’s creative and commercial direction, including product selection, testing, and launch strategy. I completed two professional courses in digital marketing, strengthening my strategic approach. I introduced innovative initiatives that reshaped the brand’s positioning - expanding collections beyond nail colors to accessories, tools, and glitter ranges that significantly increased sales and brand reach. I also organized large events and masterclasses, pioneering show-style experiences for over 100 professionals - the first of their kind in Portugal’s nail industry. Now, after dedicating time to motherhood, I bring patience, adaptability, and a balanced perspective to the creative field, ready to transform ideas into meaningful brand experiences.

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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Design & Marketing Coordinator at Inocos Cosmetics, Inoeh Care Lda.
December 31, 2023 - December 31, 2023
Led the design and marketing team, overseeing recruitment, deadlines, and quality standards. Defined and executed the brand’s visual identity and communication strategy. Developed marketing materials, labels, packaging, catalogs, and promotional graphics. Directed e-commerce rebranding and produced photography, video, social media content and copy. Managed brand consistency across digital presence, product launches, events, and creative materials.
Social Media Content Creator & Marketing Strategist at Elegance Shop
January 1, 2023 - November 4, 2025
Developed digital communication and marketing strategies, boosting brand presence and online performance. Led creative direction and produced digital content, including campaigns and visual materials. Planned and executed B2B and B2C marketing initiatives. Managed social media strategy, content planning, and performance analysis.

Education

Bachelor’s Degree in Design at University of Aveiro
January 1, 2014 - January 1, 2017
Specialization in Digital Marketing at Marco Gouveia - Digital Marketing
January 1, 2020 - January 1, 2020
Postgraduate Course in Digital Marketing at Lusófona University, Portugal
January 1, 2021 - January 1, 2022
UI / UX Design at EDIT. - Disruptive Digital Education
January 1, 2023 - January 1, 2024

Qualifications

Specialization in Digital Marketing
January 1, 2020 - January 1, 2020
Postgraduate Course in Digital Marketing
January 1, 2021 - January 1, 2022
UI / UX Design
January 1, 2023 - January 1, 2024
Bachelor’s Degree in Design
January 1, 2014 - January 1, 2017
Digital Marketing Certification
January 11, 2030 - November 4, 2025
Digital Marketing Certification
January 11, 2030 - November 4, 2025

Industry Experience

Consumer Goods, Professional Services, Media & Entertainment, Retail, Software & Internet