I’m a versatile communication and marketing specialist with over 10 years of experience in brand visibility, customer engagement, and digital strategy. I’m passionate about culture, people, and social connection through online platforms. Currently, I am focusing on community management and content-led engagement for purpose-driven brands. I have experience planning and executing editorial calendars, leading audience interaction strategies, and supporting brand communities across multiple platforms. My recent work involved developing digital content for over 100,000 clients, coordinating large-scale online events with over 30,000 participants, and working comfortably with remote and hybrid teams.

Carolina Cezari

I’m a versatile communication and marketing specialist with over 10 years of experience in brand visibility, customer engagement, and digital strategy. I’m passionate about culture, people, and social connection through online platforms. Currently, I am focusing on community management and content-led engagement for purpose-driven brands. I have experience planning and executing editorial calendars, leading audience interaction strategies, and supporting brand communities across multiple platforms. My recent work involved developing digital content for over 100,000 clients, coordinating large-scale online events with over 30,000 participants, and working comfortably with remote and hybrid teams.

Available to hire

I’m a versatile communication and marketing specialist with over 10 years of experience in brand visibility, customer engagement, and digital strategy. I’m passionate about culture, people, and social connection through online platforms. Currently, I am focusing on community management and content-led engagement for purpose-driven brands.

I have experience planning and executing editorial calendars, leading audience interaction strategies, and supporting brand communities across multiple platforms. My recent work involved developing digital content for over 100,000 clients, coordinating large-scale online events with over 30,000 participants, and working comfortably with remote and hybrid teams.

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Experience Level

Expert
Intermediate
Beginner
Beginner

Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Intermediate
French
Intermediate

Work Experience

Freelancer - Communication | Content Strategy at Freelancer (France)
March 1, 2025 - Present
Develops content strategies and written materials for companies in the technology, consulting, and marketing sectors. Utilizes ChatGPT, Trello, Canva, and WordPress to enhance workflows, tone of voice, and reporting.
Marketing & Communication Specialist at Zucchetti (Brazil)
September 30, 2024 - July 31, 2025
Led campaigns focused on brand engagement and relationship with resellers community and key partners. Planned and executed a crisis-sensitive communication strategy for the transition of a key executive, aligning internal messaging with public announcements. Produced targeted video content and messaging to strengthen partner network confidence and transparency. Managed the full communication journey of the reseller's community largest event, ensuring 100% attendance through targeted messaging and engagement.
Digital Project Manager at Sebrae (Brazil)
March 31, 2023 - July 31, 2025
Designed and managed customer relationship journeys, content calendars, and online communities. Interacted with users through messages, emails, comments, and inquiries via CRM, blog, and social media. Coordinated strategic partnerships with Zendesk, HostGator, and live events for engagement, reaching over 30,000 participants. Created campaigns and rich content for over 100,000 users focusing on education and experience.
Customer Success Manager (CSM) at RD Station (Brazil)
February 28, 2019 - July 31, 2025
Managed a portfolio of 250+ clients annually, offering digital marketing consulting on lead generation, automation, and content strategies. Fostered a sense of community and connection among clients through engagement initiatives and education. Increased retention among at-risk customers by improving software adoption and interaction. Collaborated with internal teams to optimize client onboarding and performance.

Education

Postgraduate Degree at Senac – Brazil
August 1, 2012 - November 30, 2014
Bachelor’s degree at Federal University of Santa Maria (UFSM) - Brazil
March 1, 2005 - March 31, 2009

Qualifications

KRIA – Creative Process
January 1, 2024 - December 31, 2024
Facebook Certified Digital Marketing Associate + Trainer
January 1, 2021 - December 31, 2021
Digital Product Leadership
January 1, 2020 - December 31, 2020

Industry Experience

Software & Internet, Professional Services, Education, Media & Entertainment, Telecommunications