Lead social media and influencer marketing initiatives, designing and executing cross-platform strategies, managing influencer collaborations, and building engaged brand communities to drive awareness and measurable results.

Influencer Marketing Manager

January 1, 2024 - September 30, 2025

Develop and execute multi-platform influencer campaigns, align with brand goals and audience behavior, and optimize engagement and outcomes across Instagram, TikTok, and other platforms.

Social Media Strategist

January 1, 2022 - September 30, 2025

Plan and implement social media strategies across platforms; bring creative campaigns to life; manage content calendars and collaboration with design and production teams.

Content Planner / Content Creator

January 1, 2020 - September 30, 2025

Create and manage content (texts, photos, videos, UGC) for posts and stories; plan content calendar and post schedule.

Media Monitoring and Reputation Analyst

January 1, 2019 - September 30, 2025

Media monitoring, reputation analysis, benchmarking, executive summaries, and press clipping to inform strategic decisions.

Content Strategy & Social Media Planner

January 1, 2016 - December 31, 2019

Translated social strategy into content plans across Instagram and TikTok; elevated creative ideas with engagement and reach at the forefront; ensured all content felt on-brand and purpose-led; contributed strong concepts for campaigns, launches, everyday content, and brand moments; coordinated content needs for shoots, influencer moments, events, and cross-market activations.

Media Monitoring and Reputation Analysis Specialist

January 1, 2019 - December 31, 2020

Media monitoring and reputation analysis; benchmarking and executive summaries; press clipping.

Social Media and Influencer Marketing Manager

January 1, 2020 - December 31, 2022

Specialised in branding, strategic communication, and experiential marketing within the fashion industry. Gained hands-on experience through real-world projects, trend analysis, and event production in a global fashion context. Focused on brand strategy, consumer behavior, digital marketing, and creative advertising. Combined theoretical foundations with hands-on projects to develop both strategic and creative marketing skills.

Marketing Trainee at SIBS

January 1, 2022 - December 31, 2024

Creates engaging content for Instagram, TikTok, and Pinterest tailored to each platform. Plans and executes social media campaigns that grow brand awareness and engagement. Curates visuals, writes captions, and manages a flexible content calendar with clients. Monitors trends, analytics to keep content fresh and relevant. Supports collaborations and influencer partnerships, and campaign ideas to maintain consistent brand storytelling.

Social Media & Influencer Marketing Manager at SIBS

January 1, 2024 - December 31, 2025

Managed and expanded a network of 800+ fashion influencers, overseeing collaborations to align with brand identity and campaign goals. Developed and executed influencer marketing strategies to increase visibility, engagement, and affiliate-driven sales across platforms. Created creative concepts, plan formats, and content for paid ads, email marketing, and website; monthly social content calendars; ensured seamless linking between influencer posts and retail partners; visual trend research to guide influencer selection and content planning. Collaborated cross-functionally with design and tech teams to optimize user experience and refine content curation features.