With over 20 years of marketing experience in both B2B and B2C, I love a challenge, transforming a marketing strategy, and coaching and empowering my team to drive results. I have broad knowledge, but I thrive when building and leading teams, focusing on lead gen, ecommerce, web optimisation, and digital marketing.

Caroline Hawksworth

With over 20 years of marketing experience in both B2B and B2C, I love a challenge, transforming a marketing strategy, and coaching and empowering my team to drive results. I have broad knowledge, but I thrive when building and leading teams, focusing on lead gen, ecommerce, web optimisation, and digital marketing.

Available to hire

With over 20 years of marketing experience in both B2B and B2C, I love a challenge, transforming a marketing strategy, and coaching and empowering my team to drive results.

I have broad knowledge, but I thrive when building and leading teams, focusing on lead gen, ecommerce, web optimisation, and digital marketing.

See more

Language

English
Fluent

Work Experience

Marketing Consultant at Independent Marketing Consultant
June 1, 2024 - Present
Independent marketing consultant helping small businesses set up their marketing functions, create marketing strategy, and develop paid ad campaigns, social channels, email campaigns, and demand generation.
Head of Digital Marketing at Kallidus
July 1, 2023 - September 8, 2025
Led the marketing team and multiple agencies to drive demand generation, customer retention, and upsell; evolved the global brand; rebuilt the website for SEO and PPC; merged four brands into one; increased web conversion and social reach; restructured the team and strategy; grew MQLs and SALs; achieved ARR targets and expanded into North America; mentored junior members.
Digital Marketing Manager at Kallidus
September 1, 2021 - September 8, 2025
Marketing and opportunity generation for Engage in Learning (acquired by Kallidus); refreshed brand and website; increased conversion; grew new business revenue; integrated Engage in Learning team; created email campaigns; won marketing awards.
Marketing Manager at Avius
November 1, 2020 - September 8, 2025
As the first marketing employee, created and implemented the marketing strategy and budgets; produced a new brand identity and website; established social media and content plan; launched lead gen campaigns (paid media) increasing leads; developed a customer communications programme and increased customer revenue.
Digital Marketing & Website Consultant at CJH Digital
June 1, 2016 - September 8, 2025
Developed and implemented marketing plans for small local businesses; built websites for local and international clients; developed PPC, SEO and paid social programmes; helped local companies grow their businesses.
Senior Web Marketing Manager – Global at Intuit
July 1, 2013 - September 8, 2025
Built and launched websites in Asia-Pacific and Europe; developed a lean testing model to learn in new markets and drive conversions; implemented the search strategy and managed the agency; grew the Australian web conversion to 5.5% within 6 months; gained sign-ups in 150+ countries; forecasted and managed budgets and targets for the web channel.
Online Marketing Manager at Intuit
April 1, 2012 - September 8, 2025
Led online marketing initiatives, managing campaigns, budgets, and global reach to drive sign-ups and conversions across multiple regions.
Online Marketing Manager at Dairy Crest
April 1, 2010 - September 8, 2025
Managed online marketing activities, campaigns, and digital channels to support brand and performance goals.
Marketing Manager at Centaur
March 1, 2008 - September 8, 2025
Led marketing strategy and campaigns, building brand and demand generation initiatives.
Direct Marketing Executive at Emap
July 1, 2003 - September 8, 2025
Managed direct marketing campaigns and related activities to drive engagement and conversions.
Marketing Assistant at Choices Video
November 1, 2000 - September 8, 2025
Supported marketing activities, contributing to campaigns and materials.
PR and Marketing Assistant at Anglia Co-op
February 1, 1998 - September 8, 2025
Assisted with PR and marketing activities, supporting campaigns and communications.
Marketing Consultant at Self-employed / Independent consultancy
June 1, 2024 - Present
Helping small businesses set up marketing functions, create marketing strategy, and develop paid ad campaigns, social channels, email campaigns, and demand generation.
Sabbatical
May 1, 2024 - September 8, 2025
Personal career sabbatical.
Head of Digital Marketing at Kallidus
July 1, 2023 - September 8, 2025
Led the marketing team and multiple agencies to drive demand generation, customer retention, and upsell; rebuilt and evolved the global brand; spearheaded a major website replatform for SEO/PPC performance; rebranded and merged four brands into one.
Digital Marketing Manager at Kallidus
September 1, 2021 - September 8, 2025
Led marketing and opportunity generation for Engage in Learning; refreshed brand and website; increased conversions and revenue; integrated Engage in Learning team into the wider business.
Marketing Manager at Avius
November 1, 2020 - September 8, 2025
As the first marketing employee, created and implemented the marketing strategy and budgets; delivered a new brand identity and website; established social media presence and content plan; created lead gen campaigns increasing leads; developed a customer communications program increasing revenue.
Digital Marketing & Website Consultant at CJH Digital
June 1, 2016 - September 8, 2025
Developed and implemented marketing plans for small local businesses; built websites; developed PPC, SEO and paid social programmes; helped local companies grow.
Senior Web Marketing Manager – Global at Intuit
July 1, 2013 - September 8, 2025
Built and launched websites in APAC and Europe; developed a lean testing model to learn in new markets and drive conversions; implemented the search strategy and managed the agency to drive traffic and sign-ups; grew Australian web conversion rate and achieved sign-ups in 150+ countries.
Online Marketing Manager at Intuit
April 1, 2012 - September 8, 2025
Led online marketing efforts, expanding international campaigns and improving conversions; contributed to global growth.
Online Marketing Manager at Dairy Crest
April 1, 2010 - September 8, 2025
Led online marketing initiatives, optimizing digital channels and performance.
Marketing Manager at Centaur
March 1, 2008 - September 8, 2025
Managed marketing initiatives across brands and campaigns.
Direct Marketing Executive at Emap
July 1, 2003 - September 8, 2025
Supported direct marketing campaigns and activities.
Marketing Assistant at Choices Video
November 1, 2000 - September 8, 2025
Assisted with marketing activities, content creation, and campaigns.
PR and Marketing Assistant at Anglia Co-op
February 1, 1998 - September 8, 2025
PR and marketing support for cooperative business.

Education

CIM Postgraduate in Marketing at CIM
January 11, 2030 - January 1, 2007
CIM Advanced Certificate in Marketing at CIM
January 11, 2030 - January 1, 2004
CIM Certificate in Marketing at CIM
January 11, 2030 - January 1, 2002
Postgraduate in Marketing at Chartered Institute of Marketing (CIM)
January 1, 2007 - September 8, 2025
Advanced Certificate in Marketing at Chartered Institute of Marketing (CIM)
January 1, 2004 - September 8, 2025
Certificate in Marketing at Chartered Institute of Marketing (CIM)
January 1, 2002 - September 8, 2025

Qualifications

CIM Postgraduate in Marketing
January 11, 2030 - January 1, 2007
CIM Advanced Certificate in Marketing
January 11, 2030 - January 1, 2004
CIM Certificate in Marketing
January 11, 2030 - January 1, 2002

Industry Experience

Software & Internet, Education, Professional Services, Media & Entertainment