Hi, I'm Caroline Kribbs, a Greenville-based graphic designer with a passion for crafting cohesive brand stories across web, email, and social. I blend illustration, typography, and motion to deliver campaigns that resonate and perform. Across collaborations with Zulily, Amazon Fashion, Blue Nile, and James Allen, I translate business goals into visually compelling campaigns and design systems that scale.…

Caroline Kribbs

Hi, I'm Caroline Kribbs, a Greenville-based graphic designer with a passion for crafting cohesive brand stories across web, email, and social. I blend illustration, typography, and motion to deliver campaigns that resonate and perform. Across collaborations with Zulily, Amazon Fashion, Blue Nile, and James Allen, I translate business goals into visually compelling campaigns and design systems that scale.…

Available to hire

Hi, I’m Caroline Kribbs, a Greenville-based graphic designer with a passion for crafting cohesive brand stories across web, email, and social. I blend illustration, typography, and motion to deliver campaigns that resonate and perform.

Across collaborations with Zulily, Amazon Fashion, Blue Nile, and James Allen, I translate business goals into visually compelling campaigns and design systems that scale.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Graphic Designer at Zulily
January 1, 2019 - December 31, 2021
Designed campaign assets for the 2021 Holiday Gift Guide, including landing pages, emails, and digital ads viewed by millions. Partnered cross-functionally to ensure cohesive storytelling across web and email during peak sales season.
Graphic Designer (Contract) at Amazon Fashion
January 1, 2021 - December 31, 2021
Collaborated with creative leadership and marketing teams to concept and execute 360° campaigns across email, paid and organic social, web, packaging, and retail showrooms. Art directed editorial and seasonal campaign photoshoots, aligning visual storytelling with business objectives. Led visual rebrand of James Allen, including logo refinement, updated typography and color systems, component and template libraries, and new photography direction. Spearheaded a new social media design strategy for Blue Nile, authoring a playbook that contributed to 4,000 new organic followers in the first month. Consistently produced high-volume creative, including 8 major promotions in Q3 2025 alone, delivering 80+ emails and 50+ social assets to drive engagement and seasonal revenue.
Senior Designer at Blue Nile & James Allen
January 1, 2022 - December 31, 2026
Partner with brand and product teams to develop high-impact marketing creative across email, paid social, landing pages, and digital campaigns. Design performance-driven paid social ads and lifecycle email campaigns supporting growth and customer acquisition initiatives. Lead updates to brand guidelines, defining standards for photography and video to ensure alignment during brand refresh. Work cross-functionally with external agencies to develop and refine social media content.
Senior Designer (Contract) at Peerspace
January 1, 2026 - Present
Contract Senior Designer delivering design for web graphics, landing pages, and social assets to support campaigns and client projects.

Education

Bachelor of Science at Clemson University
January 11, 2030 - April 8, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services

Skills

Experience Level