Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Language
English
Fluent
Work Experience
Social Media Strategist and Content Creator at Prevention Lab
October 1, 2025 - PresentStrategised, planned and created content for social media; copywriting, editing and ghostwriting; implemented, scheduled (Later) and monitored Instagram; adapted content for Facebook; managed paid promotions on Instagram and through Facebook Ads Manager; project management for content delivery; organized all materials in Google Drive (Sheets, Docs, Slides); reviewed analytics.
Social Media Strategist, Content Creator and Community Manager at Natroceutics
December 1, 2021 - PresentBuilt and grew the brand’s global social media presence, setting up Instagram and Facebook channels; managed content calendars, copy and community interactions; grew Instagram followers from 0 to 18k; collaborated with educators and health professionals for partnerships.
Social Media Strategist, Content Creator and Community Manager at VDA Nutrition
February 1, 2019 - PresentStrategised, planned and created annual and monthly social media content; copywriting and editing; research for blog content and website loading; implemented and monitored Instagram; built online collaborative partnerships; led monthly analytics reviews and reporting.
Social Media Content Creator and Community Manager at Coyne Healthcare
February 1, 2019 - October 1, 2021Research and write in-depth social media content; implement, schedule and monitor Instagram; build and manage Instagram and Facebook communities; lead paid promotions and influencer campaigns; coordinate Instagram LIVE interviews with health experts; liaise with PR and media teams; influencer sourcing.
Digital Media Manager at Kudu Ridge Game Lodge
May 1, 2016 - March 1, 2020Managed three social media channels (Facebook, Twitter, Instagram); implemented paid promotions via Ads Manager; created newsletters and blogs; performed monthly remote reporting; connected with tour operators for lead generation.
Digital Content Manager: Social Media and E-commerce at Fig Distribution (Pty) Ltd
June 1, 2014 - September 1, 2019Annual and monthly social media planning; content creation, scheduling, monitoring, growth and paid promotions; bi-monthly blog writing and newsletters; website updates (WooCommerce then Shopify); monthly reporting; liaised with web designers and graphic designers; project management for new website launches.
Social Media and Community Manager at The Zimbabwean Independent
June 1, 2013 - February 1, 2015Wrote and executed daily posts on Facebook and Twitter; monitored and engaged with the community; reported to editors; liaised with journalists and designers.
Production Manager at Strika Industrial Communications
November 1, 2002 - December 31, 2004Managed a team of designers and writers; set up in-house production plans; managed monthly production cycles; liaised with printers, sponsors and distributors; client communication; campaign and project management.
Accounts and Business Communications Manager at Strika Industrial Communications
January 1, 2005 - May 1, 2006Managed accounts and business communications; liaised with printers, sponsors and distributors; oversaw communications workflows and client relations.
Project Manager at Vardus Web Development
January 1, 1999 - June 1, 2002Entry-level project management; liaised with clients and development team to deliver websites.
Education
BA (Bachelor of Arts) at Stellenbosch University
January 1, 1994 - January 1, 1994Higher Diploma in Education at University of Cape Town
January 1, 1995 - January 1, 1995BA Degree (Bachelor of Arts) at Stellenbosch University
January 11, 2030 - January 1, 1994HDE (Higher Diploma in Education) at University of Cape Town
January 11, 2030 - January 1, 1995Qualifications
Bacher of Arts
January 15, 1990 - December 1, 1995Plus an HDE - Higher Diploma in Education
Industry Experience
Media & Entertainment, Education, Healthcare, Travel & Hospitality, Software & Internet, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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