I'm a freelance digital media and social media strategist based in Cape Town, South Africa. I help natural health brands tell their stories through strategic content, community building, and data-driven campaigns. My work spans planning, content creation, copywriting, and paid promotions across Instagram and Facebook, with a track record of growing global reach for brands like Natroceutics and Prevention Lab. I love collaborating with researchers, health professionals, and designers to create impactful content that educates and inspires audiences worldwide, with ongoing work across South Africa, Portugal, the UK, and beyond.…

Caroline Anne Olive

I'm a freelance digital media and social media strategist based in Cape Town, South Africa. I help natural health brands tell their stories through strategic content, community building, and data-driven campaigns. My work spans planning, content creation, copywriting, and paid promotions across Instagram and Facebook, with a track record of growing global reach for brands like Natroceutics and Prevention Lab. I love collaborating with researchers, health professionals, and designers to create impactful content that educates and inspires audiences worldwide, with ongoing work across South Africa, Portugal, the UK, and beyond.…

Available to hire

I’m a freelance digital media and social media strategist based in Cape Town, South Africa. I help natural health brands tell their stories through strategic content, community building, and data-driven campaigns. My work spans planning, content creation, copywriting, and paid promotions across Instagram and Facebook, with a track record of growing global reach for brands like Natroceutics and Prevention Lab.

I love collaborating with researchers, health professionals, and designers to create impactful content that educates and inspires audiences worldwide, with ongoing work across South Africa, Portugal, the UK, and beyond.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Social Media Strategist and Content Creator at Prevention Lab
October 1, 2025 - Present
Strategised, planned and created content for social media; copywriting, editing and ghostwriting; implemented, scheduled (Later) and monitored Instagram; adapted content for Facebook; managed paid promotions on Instagram and through Facebook Ads Manager; project management for content delivery; organized all materials in Google Drive (Sheets, Docs, Slides); reviewed analytics.
Social Media Strategist, Content Creator and Community Manager at Natroceutics
December 1, 2021 - Present
Built and grew the brand’s global social media presence, setting up Instagram and Facebook channels; managed content calendars, copy and community interactions; grew Instagram followers from 0 to 18k; collaborated with educators and health professionals for partnerships.
Social Media Strategist, Content Creator and Community Manager at VDA Nutrition
February 1, 2019 - Present
Strategised, planned and created annual and monthly social media content; copywriting and editing; research for blog content and website loading; implemented and monitored Instagram; built online collaborative partnerships; led monthly analytics reviews and reporting.
Social Media Content Creator and Community Manager at Coyne Healthcare
February 1, 2019 - October 1, 2021
Research and write in-depth social media content; implement, schedule and monitor Instagram; build and manage Instagram and Facebook communities; lead paid promotions and influencer campaigns; coordinate Instagram LIVE interviews with health experts; liaise with PR and media teams; influencer sourcing.
Digital Media Manager at Kudu Ridge Game Lodge
May 1, 2016 - March 1, 2020
Managed three social media channels (Facebook, Twitter, Instagram); implemented paid promotions via Ads Manager; created newsletters and blogs; performed monthly remote reporting; connected with tour operators for lead generation.
Digital Content Manager: Social Media and E-commerce at Fig Distribution (Pty) Ltd
June 1, 2014 - September 1, 2019
Annual and monthly social media planning; content creation, scheduling, monitoring, growth and paid promotions; bi-monthly blog writing and newsletters; website updates (WooCommerce then Shopify); monthly reporting; liaised with web designers and graphic designers; project management for new website launches.
Social Media and Community Manager at The Zimbabwean Independent
June 1, 2013 - February 1, 2015
Wrote and executed daily posts on Facebook and Twitter; monitored and engaged with the community; reported to editors; liaised with journalists and designers.
Production Manager at Strika Industrial Communications
November 1, 2002 - December 31, 2004
Managed a team of designers and writers; set up in-house production plans; managed monthly production cycles; liaised with printers, sponsors and distributors; client communication; campaign and project management.
Accounts and Business Communications Manager at Strika Industrial Communications
January 1, 2005 - May 1, 2006
Managed accounts and business communications; liaised with printers, sponsors and distributors; oversaw communications workflows and client relations.
Project Manager at Vardus Web Development
January 1, 1999 - June 1, 2002
Entry-level project management; liaised with clients and development team to deliver websites.
Social Media Strategist and Content Creator at Prevention Lab / Dr Cristina Leite
October 1, 2025 - Present
Strategising, planning and creating content for social media; copywriting, editing and ghostwriting; implementing and monitoring Instagram and Facebook channels (Later), managing paid promotions via Facebook Ads Manager; project management for content delivery; analytics reviews and reporting.
Social Media Strategist, Content Creator and Community Manager at Natroceutics
February 1, 2019 - Present
Built and managed social media channels (Instagram/Facebook) supporting global presence; community engagement and content planning for a health supplement brand.
Digital Content Manager: Social Media and E-commerce at Figt Distribution (Pty) Ltd
June 1, 2014 - September 1, 2019
Annual and monthly planning for social media and e-commerce; content creation, scheduling, paid promotions; website updates (WooCommerce/Shopify) and analytics.
Social Media & Community Manager at The Zimbabwean Independent Newspaper
June 1, 2013 - February 1, 2015
Contract social media and community management for pre-election campaign; daily posts, engagement, reporting; liaising with editors and designers.
Accounts and Business Communications Manager at Strika Industrial Communications
November 1, 2002 - May 1, 2006
Managed accounts and business communications; coordination with clients, printers and sponsors; campaign and project management.

Education

BA (Bachelor of Arts) at Stellenbosch University
January 1, 1994 - January 1, 1994
Higher Diploma in Education at University of Cape Town
January 1, 1995 - January 1, 1995
BA Degree (Bachelor of Arts) at Stellenbosch University
January 11, 2030 - January 1, 1994
HDE (Higher Diploma in Education) at University of Cape Town
January 11, 2030 - January 1, 1995
BA Degree (Bachelor of Arts) at University of Cape Town
January 1, 1994 - January 1, 1994
Higher Diploma in Education at University of Cape Town
January 1, 1995 - January 1, 1995

Qualifications

Bacher of Arts
January 15, 1990 - December 1, 1995
Plus an HDE - Higher Diploma in Education

Industry Experience

Media & Entertainment, Education, Healthcare, Travel & Hospitality, Software & Internet, Professional Services

Skills

Experience Level