I believe that brands should not only occupy spaces, but create real connections. I am a communication strategist with more than 10 years on the road, working at the intersection between the analytical look of data and the power of a good story. With a solid background in Graphic Design and a consolidated transition to Strategy, I combine the rigor of managing large accounts (such as Bradesco) with the agility required by the technology market. My delivery focuses on transforming complex narratives into business results and social impact, always guided by the democratization of information and the construction of inclusive dialogues. Specialist in translating creative vision into strategic decisions that move the needle.

Caroline Saraiva

I believe that brands should not only occupy spaces, but create real connections. I am a communication strategist with more than 10 years on the road, working at the intersection between the analytical look of data and the power of a good story. With a solid background in Graphic Design and a consolidated transition to Strategy, I combine the rigor of managing large accounts (such as Bradesco) with the agility required by the technology market. My delivery focuses on transforming complex narratives into business results and social impact, always guided by the democratization of information and the construction of inclusive dialogues. Specialist in translating creative vision into strategic decisions that move the needle.

Available to hire

I believe that brands should not only occupy spaces, but create real connections. I am a communication strategist with more than 10 years on the road, working at the intersection between the analytical look of data and the power of a good story.

With a solid background in Graphic Design and a consolidated transition to Strategy, I combine the rigor of managing large accounts (such as Bradesco) with the agility required by the technology market. My delivery focuses on transforming complex narratives into business results and social impact, always guided by the democratization of information and the construction of inclusive dialogues. Specialist in translating creative vision into strategic decisions that move the needle.

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Language

English
Advanced
Spanish; Castilian
Beginner

Work Experience

Creative Strategist – Branding & Performance at Leo Burnett Tailor Made
December 1, 2021 - July 1, 2025
Development of Key Visuals (KVs) and multichannel campaigns using data-driven design and AI innovation. Acting in multidisciplinary squads to optimize SEO and B2B strategies, ensuring brand consistency and applying a critical eye in Diversity and Inclusion (D&I) to generate more human and engaging narratives.
Founder and Creative Director at Art-C Publicidade
March 1, 2020 - July 1, 2025
Strategic management of independent operation focused on global clients and digital influencers. Leadership of remote teams for the delivery of visual identities, campaigns and content planning. Focus on metrics and performance analysis to ensure digital authority and brand consistency (Brand Consistency).
Multichannel Creator (Temporary Project) at Adventures Inc.
May 1, 2021 - October 1, 2021
Strategic management of independent operation focused on global clients and digital influencers. Leadership of remote teams for the delivery of visual identities, campaigns and content planning. Focus on metrics and performance analysis to ensure digital authority and brand consistency (Brand Consistency).
Planner & Creative Director at Agência RAP
December 1, 2020 - July 1, 2021
Leadership of branding, SEO and digital content projects focused on business results for the national and international market (USA). Responsible for integrated strategies, market research and direct interface with customers, managing from briefing to final validation. Ensured brand consistency and visual alignment across all touchpoints, ensuring real impact on performance and strategic positioning.
Marketing Manager (Temporary Project) at Go Omega
August 1, 2020 - November 1, 2020
Leadership of brand strategy and product launches, managing everything from the relationship with suppliers to the execution of marketing plans. Implemented branding guidelines that strengthened reputation and expanded client portfolio, combining visual identity renewal with growth tactics. The result was a positioning focused on market authority and generation of new business.

Education

Bachelor's Degree in Social Communication – Advertising at Unigranrio University
January 11, 2030 - January 1, 2019

Qualifications

Creativity and Innovation
January 11, 2030 - January 20, 2026
Marketing Digital
January 11, 2030 - January 20, 2026
Project and Campaign Management
January 11, 2030 - January 20, 2026
Graphic Design (Adobe Package)
January 11, 2030 - January 20, 2026
Creative Strategy Professional
January 11, 2030 - January 20, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet