Carolyn Cohen

Owned and led content strategy across three lines of business; Led Content Center of Excellence with cross functional members; Project lead on Adobe Transformation work (Project Management, DAM, etc.); Managed employee advocacy program with 3,000+ active users; Oversaw content process with internal and agency teams; Managed social media team, vendors, budgets and yearly planning for content; Collaborated and partnered with media, PR and experience teams.

Create and lead content strategy for cross functional business group; Develop, coordinate, and support external and internal content; Enable faster innovation, development, and delivery of content to both internal and external audiences; Maintain precise messaging and branding consistency across online platforms; Develop and implement content roadmap for short and long term goals.

Led Global Content Strategy, reporting directly to VP of Creative; Managed a team of 5 social strategists, including weekly check ins, formal yearly evaluation, training, and departmental budgeting and planning; Collaborated with cross functional teams for go to market plans, including email, PR and events; Managed Influencer Program, utilizing 70+ influencers plus additional short term partners; Worked on content strategy for partnerships such as Starbucks, Disney, and Amazon.