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I'm Carolyn Cohen, an award-winning content marketing leader with 14+ years crafting strategies that translate ideas into measurable business results. I’ve built and led content programs for global brands, aligning messaging, channels, and experiences to drive growth. I thrive in cross-functional teams, translating business goals into scalable content roadmaps, and I’m passionate about mentoring teams, optimizing processes, and delivering content that resonates with audiences.…I'm Carolyn Cohen, an award-winning content marketing leader with 14+ years crafting strategies that translate ideas into measurable business results. I’ve built and led content programs for global brands, aligning messaging, channels, and experiences to drive growth. I thrive in cross-functional teams, translating business goals into scalable content roadmaps, and I’m passionate about mentoring teams, optimizing processes, and delivering content that resonates with audiences.

Carolyn Cohen

Social Media Manager, Content Strategist, Copywriter, +4

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I'm Carolyn Cohen, an award-winning content marketing leader with 14+ years crafting strategies that translate ideas into measurable business results. I’ve built and led content programs for global brands, aligning messaging, channels, and experiences to drive growth. I thrive in cross-functional teams, translating business goals into scalable content roadmaps, and I’m passionate about mentoring teams, optimizing processes, and delivering content that resonates with audiences.…I'm Carolyn Cohen, an award-winning content marketing leader with 14+ years crafting strategies that translate ideas into measurable business results. I’ve built and led content programs for global brands, aligning messaging, channels, and experiences to drive growth. I thrive in cross-functional teams, translating business goals into scalable content roadmaps, and I’m passionate about mentoring teams, optimizing processes, and delivering content that resonates with audiences.

Available to hire

I’m Carolyn Cohen, an award-winning content marketing leader with 14+ years crafting strategies that translate ideas into measurable business results. I’ve built and led content programs for global brands, aligning messaging, channels, and experiences to drive growth.

I thrive in cross-functional teams, translating business goals into scalable content roadmaps, and I’m passionate about mentoring teams, optimizing processes, and delivering content that resonates with audiences.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Global Content Lead at Lockton

October 1, 2024 - Present

Create and lead content strategy for cross functional business group; Develop, coordinate, and support external and internal content; Enable faster innovation, development, and delivery of content to both internal and external audiences; Maintain precise messaging and branding consistency across online platforms; Develop and implement content roadmap for short and long term goals.

Senior Marketing Manager at H&R Block

October 1, 2024 - October 20, 2025

Owned and led content strategy across three lines of business; Led Content Center of Excellence with cross functional members; Project lead on Adobe Transformation work (Project Management, DAM, etc.); Managed employee advocacy program with 3,000+ active users; Oversaw content process with internal and agency teams; Managed social media team, vendors, budgets and yearly planning for content; Collaborated and partnered with media, PR and experience teams.

Global Social Media Content Manager at Garmin International

October 1, 2020 - October 20, 2025

Led Global Content Strategy, reporting directly to VP of Creative; Managed a team of 5 social strategists, including weekly check ins, formal yearly evaluation, training, and departmental budgeting and planning; Collaborated with cross functional teams for go to market plans, including email, PR and events; Managed Influencer Program, utilizing 70+ influencers plus additional short term partners; Worked on content strategy for partnerships such as Starbucks, Disney, and Amazon.

Associate Content Director at Barkley

June 1, 2017 - October 20, 2025

Clients included Spirit Airlines, Vanity Fair Lingerie (Fruit of the Loom), Eurostar, Cargill Turkey; Managed team of 3 Content Producers and 6 Community Managers, including hiring, training and career path planning; Brought creative ideas to life in yearly campaign planning.

Social Media Team (Analyst, Strategist, Content Producer) at Barkley

August 1, 2015 - October 20, 2025

Clients included Blue Bunny Ice Cream, SunnyD, Coleman, Ball Canning; Oversaw planning, production and distribution for all social content; Managed Community Managers and served as client contact and liaison; Managed communities for clients, assisted in content creation and analyzed social data using listening tools.