Hi, I'm Carolina Oseguera, a passionate project management and production professional with extensive experience in managing music festivals, live events, and creative marketing projects. I've had the pleasure of coordinating and supervising multiple high-profile projects, from large-scale festivals like Festival Akamba and Festival Vaivén to prestigious events such as the Formula 1 Grand Prix in Mexico City. My work involves overseeing all production aspects, from vendor coordination to layout planning and client communications, ensuring a smooth and successful event. I thrive in fast-paced, dynamic environments and enjoy bringing creative visions to life through meticulous planning and teamwork. My background in marketing adds a strategic dimension to my production work, letting me deliver results that align with client goals while creating memorable experiences for audiences and stakeholders.

Carolina Oseguera

Hi, I'm Carolina Oseguera, a passionate project management and production professional with extensive experience in managing music festivals, live events, and creative marketing projects. I've had the pleasure of coordinating and supervising multiple high-profile projects, from large-scale festivals like Festival Akamba and Festival Vaivén to prestigious events such as the Formula 1 Grand Prix in Mexico City. My work involves overseeing all production aspects, from vendor coordination to layout planning and client communications, ensuring a smooth and successful event. I thrive in fast-paced, dynamic environments and enjoy bringing creative visions to life through meticulous planning and teamwork. My background in marketing adds a strategic dimension to my production work, letting me deliver results that align with client goals while creating memorable experiences for audiences and stakeholders.

Available to hire

Hi, I’m Carolina Oseguera, a passionate project management and production professional with extensive experience in managing music festivals, live events, and creative marketing projects. I’ve had the pleasure of coordinating and supervising multiple high-profile projects, from large-scale festivals like Festival Akamba and Festival Vaivén to prestigious events such as the Formula 1 Grand Prix in Mexico City. My work involves overseeing all production aspects, from vendor coordination to layout planning and client communications, ensuring a smooth and successful event.

I thrive in fast-paced, dynamic environments and enjoy bringing creative visions to life through meticulous planning and teamwork. My background in marketing adds a strategic dimension to my production work, letting me deliver results that align with client goals while creating memorable experiences for audiences and stakeholders.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Project Manager Sr. at Live Events by Ocesa (Proyecto Formula 1 Gran Premio de la Ciudad de México)
June 1, 2024 - November 30, 2024
Coordinated ambientación y mobiliario in hospitalidades de zona verde. Managed supplier coordination ensuring exact furniture requests were met within allocated budgets. Oversaw set-up and teardown operations, including administrative closures.
Productora Comercial at Festival Vaivén
January 1, 2022 - December 31, 2024
Served as a direct link between Ocesa teams (festivals, commercial, ATC) and Sidetrack's commercial team to coordinate sponsorship commitments, festival activation spaces, production manuals, and post-festival commercial reporting.
Producción Senior at Candela
September 1, 2024 - April 30, 2025
Planned event layouts, managed supplier contacts, budget controls, event operations, administrative closures, and client project reviews for clients like Netflix, Mercedes Benz, Puig, and Fever.
General Production Manager at Festival Akamba
January 1, 2025 - May 31, 2025
Oversaw general festival production and supplier coordination, assembled teams, supervised festival areas and layout functionality, and ensured services ran smoothly during operations.
Directora de Producción at Recreo
August 1, 2017 - April 30, 2018
Coordinated projects with various production houses and creative agencies ensuring agency creativity was respected and led all phases toward final delivery.
Coordinadora de Producción at Vice México
January 1, 2014 - December 31, 2017
Managed supplier coordination, budget control, staff hiring, project execution, operations, and overall closure. Worked on various high-profile projects including festivals, shoots, and special events.
Production + Project Manager at Holding Plus
January 1, 2018 - December 31, 2024
Produced and operated premium zones, managed project and production duties for Xfest, Cabanas Ocesa, and Club, overseeing events from 2018 to 2024.
Production + Project Manager at Código de Barras
January 1, 2022 - December 31, 2024
Managed food and beverage operations for public and private events, including production assistance and project management roles.
Project Management & Production Roles at Eco Entretenimiento & Eco Live
January 1, 2018 - December 31, 2024
Involved in promotion, production, event creation for entertainment experiences, festivals, and concerts from 2018 to 2024 including organising Ceremonia GNP, Festival Bravo GNP, Axe Ceremonia, and 90’s Pop Tour Mérida.
Project Manager Sr. at Live Events by Ocesa
June 1, 2024 - November 30, 2024
Coordinated ambient and furniture installation in hospitality zones for the Formula 1 Mexican Grand Prix. Ensured vendors complied with exact furniture requests across several VIP zones, maintained budget alignment, and coordinated setup and teardown activities with administrative closure.
Productora Comercial at Festival Vaivén
January 1, 2022 - December 31, 2024
Served as a direct liaison between Ocesa teams (festivals, commercial, ATC) and the commercial team of Sidetrack to ensure compliance and fulfillment of sponsorship obligations, including sales menus, activation spaces, marketing commitments, creation of production manuals, assembly and disassembly coordination, and post-event commercial reporting.
Producción Senior at Candela - Creative and Experiential Marketing
September 1, 2024 - April 30, 2025
Planned event layouts, created lists of required materials and services, maintained supplier communications, controlled budgets, managed event operations, completed administrative closure, and liaised with clients for project review. Clients included Netflix, Mercedes Benz, Puig, and Fever.
Producción General / Coordinadora at Festival Akamba
January 1, 2025 - May 31, 2025
Managed overall festival production, coordinated suppliers and equipment, supervised each festival area, ensured proper layout functionality, and managed service delivery during operations.
Productora Comercial at Live Events by Ocesa
January 1, 2022 - December 31, 2024
Linked Ocesa festival, commercial, and ATC teams with commercial stakeholders to ensure sponsorship commitments were met, managed activation spaces, production manual creation, and coordinated mounting/demounting and commercial reporting post festivals.
Directora de Producción at Recreo Agencia Creativa
August 1, 2017 - April 30, 2018
Coordinated projects with production houses, photographers, and creative agencies to ensure agency creativity was respected and processes followed through to final proposals. Managed client relationships and project coordination.
Coordinadora de Producción at Vice México
January 1, 2014 - December 31, 2017
Coordinated suppliers, budget control, staff hiring, project execution, operation, and overall project closure across multiple campaigns. Managed production for festivals, shoots, and special event anniversaries.

Education

Licenciatura en Mercadotecnia at Escuela Bancaria y Comercial
January 11, 2030 - June 24, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Consumer Goods, Non-Profit Organization, Other