Available to hire
Hi, I’m Sinae Park. I’m a graphic designer, specialised in lifestyle hospitality and heritage branding with uniquely hand-crafted textures and illustrations.
I currently work as a midweight graphic designer at Fable & Mane, turning campaign themes into bold, print-ready assets and collaborating with retailers and printers to bring ideas to life.
My background spans Clarins UK, Fable and Mane, hospitality and luxury branding as well as print-studios.
Experience Level
Language
English
Fluent
Work Experience
Creative Artworker at Clarins Ltd
February 1, 2023 - January 1, 2024Deliver creative solutions across Make-Up and ClarinsMen campaigns, adapting global guidelines to incorporate local initiatives, designs, and copy. Working alongside Senior Graphic Designers, producing photo edits, illustrations, and print merchandise, preparing polished artwork for both print and digital platforms.
Assistant Graphic Designer at Clarins Ltd
February 1, 2023 - January 1, 2024Lead designer for the Holiday campaign, crafting 11 limited-edition coffrets with special finishes, working closely with printers to bring standout designs to life. Taking ownership on end-to-end production of Make-Up and Holiday POS and Brand Experience marketing materials, turning creative briefs into tangible, retail-ready, on-brand assets that feel relevant to brand’s objectives.
Midweight Graphic Designer at Fable and Mane
February 1, 2024 - December 1, 2025Transform campaign themes into standout print pieces — e.g., designing modern, playful Indian-inspired stamps that highlight the campaign’s story and identity. Design bold VM print solutions for retailers; Sephora, Selfridges in North America as well as the UK and Europe, making sure campaigns feel consistent, yet effective amongst competitors.
Freelance Graphic Designer & Illustrator
June 1, 2019 - PresentWorking with brands to craft designed outcomes from a project within brand guidelines and design systems to ensure the outcomes are aligned with the brand they are working for. Designing brand and communication collateral across digital and print mediums, including logos, posters, brand identities, packaging, business cards, brochures, reports, publication, book covers and marketing materials. Working closely with editors/project managers and deliver the initial ideas in a digestible and tangible manner through visual moodboards and presentations.
Lead Brand Graphic Designer at Haus Ooom
April 1, 2020 - June 1, 2021Developing graphic design and brand concepts for lifestyle and consumer-led food and hospitality brands, FMCG, Property, retail and community-led projects. Art working for print and digital and supplier liaison (printers and developers). Brand identity rollout; specifically, across marketing materials and attending client meetings and verbally contributing to discussions and presentations. Copywriting under the guidance of the senior members of the team.
Assistant Graphic Designer at Log Press
June 1, 2021 - April 1, 2022Designing engaging newsletter series for each title to re-activate the old titles as well as promoting the new titles of the children’s books. Creating insight reports, looking into consumer insights and auditing competitor publishers in children’s books to unravel creative solutions. Designing e-commerce pages, optimised for the templates of each online shopping platforms.
Freelance Graphic Designer & Illustrator
January 1, 2019 - December 31, 2019Designing engaging social media assets that are responsive to the themes and audiences of each promoting book. Bringing the ideas of photoshoots of the books in moodboards then arranging and executing the photoshoots for the titles to be shared online and in the newsletters. Designing covers for the chapbooks.
Illustration Workshop Teacher at Art 4 Youth
August 1, 2017 - September 1, 2019Skillfully designing visual storytelling workshops designed to engage children aged 6-10 and running a workshop every Friday. Briefing to parents of the students as well as clearly communicating with volunteers for each workshop on the guidelines and the themes of the workshops.
Team Runner at Timberhill Bakery
May 1, 2018 - August 1, 2019Customer Service – Greet customers warmly, provide information about the menu, and offer product recommendations to ensure a positive experience. Sales & Order Taking – Accurately take food and beverage orders and handle cash and card payments. Stock Management – Ensure the cafe is fully stocked with ingredients and products, notifying management of any shortages. Bakery Production – Assist with the preparation and production of a variety of vegan baked goods, such as cakes, pastries, and brownies, and may involve creating new recipes.
Printing and Production Intern at Risotto Studio
December 1, 2018 - December 1, 2018Attentively examining files pre-production and carrying out post-production jobs including examining the prints, trimming, binding, and packaging.
Marketing Work Experience at Ebury, Penguin Random House
February 1, 2018 - PresentAssisting the in-house designer to create promotional assets and designing keynote presentations for the marketing team for the editorial briefing. Writing up a press release for a pub guide book for the online blog.
Attendee at Design Festival, Hachette UK
August 1, 2020 - October 1, 2020Attended a one-day workshop to encourage aspiring book designers; participated in the Design Festival to encourage aspiring book designers from diverse backgrounds.
Mentee Design. Publishing. Inclusivity at Design. Publishing. Inclusivity, London
September 1, 2024 - September 30, 2024I was mentored by Sharon King-Chai, illustrator and book designer to develop my practice as a book designer.
Education
First Class BA (Hons) Illustration at Norwich University of the Arts
January 11, 2030 - January 1, 2019Graphic Design & Illustration at City Lit, London
January 11, 2030 - January 1, 2017Diploma HE English Literature at University of Portsmouth
January 1, 2015 - January 1, 2017Qualifications
Industry Experience
Media & Entertainment, Retail, Education, Professional Services, Consumer Goods
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