The Challenge
Papa K’s BBQ wanted to expand their reach and stand out in competitive local food scenes. With a food truck, custom sauces, and regular event appearances, they needed a consistent visual identity that would translate seamlessly across packaging, signage, merchandise, and promotional materials.

The Solution
I worked closely with the Papa K’s team to develop a unified brand system that communicated their bold, approachable personality. The design process emphasized visual hierarchy, legibility, and brand cohesion so that every touchpoint reinforced the same identity.

Key deliverables included:

Vehicle Vinyl Wrap – Designed a high-impact vinyl wrap for an ambulance repurposed as a promotional food truck, maximizing visibility and memorability.

Sauce Labels – Created custom labels for their BBQ sauce bottles, combining clear product information with distinctive branding to boost shelf presence.

Truck Signage – Developed a large banner for the top of the food truck, ensuring strong recognition at festivals and crowded events.

Merchandise – Designed t-shirts and apparel that extended the brand into wearable merchandise, deepening customer engagement.

Promotional Flyers – Produced print collateral with strong typographic hierarchy and imagery to drive event turnout and highlight offerings.

The Result
The cohesive design system helped Papa K’s BBQ present a polished, professional image across all platforms, strengthening their visibility and customer connection. The bold graphics, consistent typography, and strategic use of color established an identity that was instantly recognizable.

The Experience
Beyond the creative work, this project was especially rewarding because of the collaboration. I built a genuine friendship with the Papa K’s team, whose passion for food and community inspired the energy behind the designs.