Hi, I'm Tanvi Shah, a UX/UI and Branding Designer based in Mumbai, India. With over 18 years of experience, I specialize in creating engaging visual experiences that align with business goals and enhance user engagement. I have a passion for building scalable design solutions and collaborating closely with stakeholders to ensure seamless visual storytelling. Over the years, I've worked with a wide range of clients across industries like real estate, fintech, and SaaS, designing everything from brand identities to mobile apps and marketing materials. I enjoy crafting cohesive design systems and bringing creative ideas to life through user-centered design principles.

Tanvi Shah

Hi, I'm Tanvi Shah, a UX/UI and Branding Designer based in Mumbai, India. With over 18 years of experience, I specialize in creating engaging visual experiences that align with business goals and enhance user engagement. I have a passion for building scalable design solutions and collaborating closely with stakeholders to ensure seamless visual storytelling. Over the years, I've worked with a wide range of clients across industries like real estate, fintech, and SaaS, designing everything from brand identities to mobile apps and marketing materials. I enjoy crafting cohesive design systems and bringing creative ideas to life through user-centered design principles.

Available to hire

Hi, I’m Tanvi Shah, a UX/UI and Branding Designer based in Mumbai, India. With over 18 years of experience, I specialize in creating engaging visual experiences that align with business goals and enhance user engagement. I have a passion for building scalable design solutions and collaborating closely with stakeholders to ensure seamless visual storytelling.

Over the years, I’ve worked with a wide range of clients across industries like real estate, fintech, and SaaS, designing everything from brand identities to mobile apps and marketing materials. I enjoy crafting cohesive design systems and bringing creative ideas to life through user-centered design principles.

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Language

English
Fluent
Hindi
Advanced
Gujarati
Advanced
Marathi (Marāṭhī)
Advanced

Work Experience

Founder & Lead Designer at Carving Dezine
January 1, 2008 - Present
Designed branding identities, UI/UX solutions, and marketing materials for clients across various industries, including real estate, fintech, e-commerce, and SaaS. Led rebranding and website UI/UX projects for startups, helping them create a strong digital presence. Worked on crowdfunding platforms, dashboards, and mobile apps, ensuring seamless user experiences. Created high-converting landing pages, brochures, and social media graphics for businesses.
Freelance UX/UI & Branding Designer at Upwork & Elance
January 1, 2011 - Present
Successfully completed 100+ projects with top ratings on Elance (pre-Upwork), delivering logos, branding, and UI/UX designs. Developed modern, sleek, and user-friendly UI/UX solutions for various industries. Crafted brand identities, print materials, and website designs to enhance clients’ market positioning.
Visual Designer at Synergy Solutions
December 31, 2006 - July 12, 2025
Sole designer responsible for websites, print materials, and corporate presentations. Designed corporate presentations for Reliance Industries Ltd (RIL). Developed print materials for pharmaceutical companies and various other businesses. Created branding and marketing assets, ensuring consistency across all digital and print media.

Education

Diploma at Nirmala Niketan College of Polytechnic
January 1, 2003 - December 31, 2003

Qualifications

Google UX Design Professional Certificate
January 1, 2023 - December 31, 2023
Figma UI/UX Design Masterclass
January 1, 2023 - December 31, 2023
Interaction Design Foundation (IxDF) – UX Design Course
January 1, 2021 - December 31, 2021

Industry Experience

Software & Internet, Financial Services, Real Estate & Construction, Professional Services, Retail
    uniE621 Family Member Profiling for 5nance.com – UX/UI Design for Finance Website
    This project was a key module in the overall user experience and interface design for 5nance.com, a personal finance management platform. The task involved creating a seamless and intuitive profiling flow for users to add and manage their family members’ financial profiles. The profiling experience included: A step-by-step form interface for collecting personal, address, account, KYC, and nominee details Document upload and status tracking A custom-built risk profiling module with visual asset allocation guidance Profile completion indicators to improve user engagement A dashboard overview to review family member statuses at a glance This project was conceptualized and executed in 2016, keeping accessibility and clarity as key priorities. The aim was to bring a human-centric, financial dashboard feel without overwhelming first-time users. uxdesign uidesign webdesign financialapp profilingflow fintechdesign dashboardui riskassessment kyc userexperience interactiondesign uxprocess graphicdesigner webdesigner designer
    uniE621 Profiling for Finance Website
    This project was a key module in the overall user experience and interface design for 5nance.com, a personal finance management platform. The task involved creating a seamless and intuitive profiling flow for users to add and manage their family members’ financial profiles. The profiling experience included: A step-by-step form interface for collecting personal, address, account, KYC, and nominee details Document upload and status tracking A custom-built risk profiling module with visual asset allocation guidance Profile completion indicators to improve user engagement A dashboard overview to review family member statuses at a glance This project was conceptualized and executed in 2016, keeping accessibility and clarity as key priorities. The aim was to bring a human-centric, financial dashboard feel without overwhelming first-time users. uxdesign uidesign webdesign financialapp profilingflow fintechdesign dashboardui riskassessment kyc userexperience interactiondesign uxprocess graphicdesigner webdesigner designer