Logo and Banner Design - Brightspot Interview Project

The assignment was to create a logo for the President’s Club - a project to reward the top preforming sales reps. The audience was between the ages of 30-60, and are people who travel often, use flight rewards often, and are high value employees at their company.

Considering the audience presented, I chose to create a design inspired by vintage flight memorabilia, as well as vehicle and flight club membership emblems.

These inspirations draw on a sense of regality paired with ownership - membership is something which is earned, not given. This reflects the hard work put in by these sales reps to get where they are today.
I wanted to create a logo with a timeless feel, something people would be proud to wear - a badge of honor within and outside of their company.

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