Hi there! I’m an award-winning, international content writer and key messaging strategist with experience in B2B, B2C, and B2D marketing across the UK, Canada, Spain, Africa, Mexico, the UAE, and the US. I help organizations refine their messaging, craft compelling narratives, and design communication strategies that influence audience responses. My work spans product launches, branding campaigns, media relations, and editorial leadership. Former Editor-in-Chief of Panorama magazine and Hamilton Chamber of Commerce communications lead, I’ve built brands for 50+ clients, written public policy documents that have been read before the House of Commons, and served as a Hamilton Business Ambassador. I’m passionate about mentorship and collaborating with teams to shape authentic voices that connect with real people and deliver tangible results.…

Casey A. Johnson

PRO

Hi there! I’m an award-winning, international content writer and key messaging strategist with experience in B2B, B2C, and B2D marketing across the UK, Canada, Spain, Africa, Mexico, the UAE, and the US. I help organizations refine their messaging, craft compelling narratives, and design communication strategies that influence audience responses. My work spans product launches, branding campaigns, media relations, and editorial leadership. Former Editor-in-Chief of Panorama magazine and Hamilton Chamber of Commerce communications lead, I’ve built brands for 50+ clients, written public policy documents that have been read before the House of Commons, and served as a Hamilton Business Ambassador. I’m passionate about mentorship and collaborating with teams to shape authentic voices that connect with real people and deliver tangible results.…

Available to hire

Hi there! I’m an award-winning, international content writer and key messaging strategist with experience in B2B, B2C, and B2D marketing across the UK, Canada, Spain, Africa, Mexico, the UAE, and the US. I help organizations refine their messaging, craft compelling narratives, and design communication strategies that influence audience responses. My work spans product launches, branding campaigns, media relations, and editorial leadership.

Former Editor-in-Chief of Panorama magazine and Hamilton Chamber of Commerce communications lead, I’ve built brands for 50+ clients, written public policy documents that have been read before the House of Commons, and served as a Hamilton Business Ambassador. I’m passionate about mentorship and collaborating with teams to shape authentic voices that connect with real people and deliver tangible results.

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Skills

Experience Level

Language

French
Intermediate
Spanish; Castilian
Intermediate

Work Experience

Marketing Communications Specialist and Interim Manager (contract) at Cummins Power Generation
August 1, 2013 - March 1, 2014
Led or supported marketing and communications initiatives, including new product launches, for the UK, EU, Middle East and Russia, and developed strategies to adhere to a £500,000 annual budget. Digital and direct marketing, ROI analysis, social media management, SEO keyword development, mobile app collaboration, and ad/video production coordination with agencies.
Managing Director at StoneCastle Communications
September 1, 2006 - August 1, 2013
Managed internal team and four international partners for over seven years; delivered branding and marketing campaigns for 50+ clients and built an international network spanning Canada, England, France, Mexico, Russia, Spain, Ukraine, and the United States.
Communications Coordinator and Public Policy Consultant at Hamilton Chamber of Commerce
September 1, 2006 - September 1, 2011
Managed corporate communications and media relations; led seven advocacy committees, researched and drafted policies, ensured policy dissemination to government, and tracked outcomes for reporting to the Board.
Marketing Associate at CedarCreek Networking & IT Specialists
August 1, 2001 - June 1, 2006
Planned and executed marketing initiatives; generated sales leads; event planning; created marketing collateral; contributed to the 2005 social media plan.
Communications Coordinator at Hamilton Chamber of Commerce
September 1, 2006 - September 1, 2011
Managed corporate communications and media relations, ensuring messaging consistency across channels.
Public Policy Consultant at Hamilton Chamber of Commerce
September 1, 2006 - September 1, 2011
Sat on seven advocacy committees, led policy research and drafting, and tracked policy outcomes with government bodies, reporting back to the Board of Directors.
International Key Messaging Strategist at Freelance
March 1, 2014 - Present
I work on a contractual basis assisting companies with their communication efforts to hone their messaging and influence customer response. This includes: developing communication strategies, enhancing brand messaging, and creating social media buzz.

Education

Level 3 Project Management Digital Transformation Bootcamp at Skills Network
January 1, 2024 - December 9, 2025
Bachelor’s Degree, Anthropology at York University
January 11, 2030 - January 1, 2001
Associate’s Degree, Journalism at Conestoga College
January 11, 2030 - January 1, 1998
Expert-Level Microsoft Certification (Word, Excel, and PowerPoint) at Conestoga College
January 11, 2030 - January 1, 2002
Level 3 Project Management Digital Transformation Bootcamp at Skills Network
January 1, 2024 - March 24, 2026
Bachelor’s Degree at York University
January 1, 2001 - January 1, 2001
Associate’s Degree at Conestoga College
January 1, 1998 - January 1, 1998
Microsoft Certification (Expert-Level) at Conestoga College
January 1, 2002 - March 24, 2026
Level 3 Project Management Digital Transformation Bootcamp at Skills Network
January 1, 2024 - January 1, 2024
Bachelor’s Degree, Anthropology at York University
January 11, 2030 - January 1, 2001
Associate’s Degree, Journalism at Conestoga College
January 11, 2030 - January 1, 1998
French and Spanish language study at Independent learning programs
January 11, 2030 - March 24, 2026
Expert-Level Microsoft Certification at Conestoga College
January 1, 2002 - March 24, 2026

Qualifications

Microsoft Certification (Expert-Level) for Word, Excel, PowerPoint
January 11, 2030 - January 1, 2002
Expert-Level Microsoft Certification
January 11, 2030 - January 1, 2002
Microsoft Certification (Expert-Level)
January 1, 2002 - March 24, 2026
Microsoft Certification (Expert-Level)
January 1, 2002 - March 24, 2026

Industry Experience

Professional Services, Media & Entertainment, Education, Consumer Goods, Energy & Utilities, Government, Life Sciences, Manufacturing, Non-Profit Organization, Retail, Telecommunications, Transportation & Logistics, Travel & Hospitality, Wholesale & Distribution, Other, Real Estate & Construction, Healthcare, Software & Internet, Gaming

Skills

Experience Level