I am an award-winning, international content writer and key messaging strategist with over 20 years of experience across B2B, B2C, and B2D marketing. My work has taken me to the United Kingdom, Canada, the United States, Spain, Africa, Mexico, and the United Arab Emirates, where I’ve led product launches, built brand stories, and shaped public-facing messaging. I’m a former Editor-in-Chief of Panorama magazine and have a track record of liaising with media and government to amplify impact. Today I help organizations articulate their value through well-crafted messaging strategies, impact communications, and digital campaigns. I’ve led branding and communications for dozens of clients, directed media relations, and supported strategic policy initiatives. I excel at blending creativity with rigorous communications planning, and I continually refine my craft with AI-assisted editing, social media management, and data-driven storytelling.…

Casey A. Johnson

I am an award-winning, international content writer and key messaging strategist with over 20 years of experience across B2B, B2C, and B2D marketing. My work has taken me to the United Kingdom, Canada, the United States, Spain, Africa, Mexico, and the United Arab Emirates, where I’ve led product launches, built brand stories, and shaped public-facing messaging. I’m a former Editor-in-Chief of Panorama magazine and have a track record of liaising with media and government to amplify impact. Today I help organizations articulate their value through well-crafted messaging strategies, impact communications, and digital campaigns. I’ve led branding and communications for dozens of clients, directed media relations, and supported strategic policy initiatives. I excel at blending creativity with rigorous communications planning, and I continually refine my craft with AI-assisted editing, social media management, and data-driven storytelling.…

Available to hire

I am an award-winning, international content writer and key messaging strategist with over 20 years of experience across B2B, B2C, and B2D marketing. My work has taken me to the United Kingdom, Canada, the United States, Spain, Africa, Mexico, and the United Arab Emirates, where I’ve led product launches, built brand stories, and shaped public-facing messaging. I’m a former Editor-in-Chief of Panorama magazine and have a track record of liaising with media and government to amplify impact.

Today I help organizations articulate their value through well-crafted messaging strategies, impact communications, and digital campaigns. I’ve led branding and communications for dozens of clients, directed media relations, and supported strategic policy initiatives. I excel at blending creativity with rigorous communications planning, and I continually refine my craft with AI-assisted editing, social media management, and data-driven storytelling.

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Skills

Experience Level

Language

French
Beginner
Spanish; Castilian
Beginner

Work Experience

Marketing Communications Specialist and Interim Manager (contract) at Cummins Power Generation
August 1, 2013 - March 1, 2014
Led or supported marketing and communications initiatives, including new product launches, for the UK, EU, Middle East and Russia, and developed strategies to adhere to a £500,000 annual budget. Digital and direct marketing, ROI analysis, social media management, SEO keyword development, mobile app collaboration, and ad/video production coordination with agencies.
Managing Director at StoneCastle Communications
September 1, 2006 - August 1, 2013
Managed internal team and four international partners for over seven years; delivered branding and marketing campaigns for 50+ clients and built an international network spanning Canada, England, France, Mexico, Russia, Spain, Ukraine, and the United States.
Communications Coordinator and Public Policy Consultant at Hamilton Chamber of Commerce
September 1, 2006 - September 1, 2011
Managed corporate communications and media relations; led seven advocacy committees, researched and drafted policies, ensured policy dissemination to government, and tracked outcomes for reporting to the Board.
Marketing Associate at CedarCreek Networking & IT Specialists
August 1, 2001 - June 1, 2006
Planned and executed marketing initiatives; generated sales leads; event planning; created marketing collateral; contributed to the 2005 social media plan.
Communications Coordinator at Hamilton Chamber of Commerce
September 1, 2006 - September 1, 2011
Managed corporate communications and media relations, ensuring messaging consistency across channels.
Public Policy Consultant at Hamilton Chamber of Commerce
September 1, 2006 - September 1, 2011
Sat on seven advocacy committees, led policy research and drafting, and tracked policy outcomes with government bodies, reporting back to the Board of Directors.

Education

Level 3 Project Management Digital Transformation Bootcamp at Skills Network
January 1, 2024 - December 9, 2025
Bachelor’s Degree, Anthropology at York University
January 11, 2030 - January 1, 2001
Associate’s Degree, Journalism at Conestoga College
January 11, 2030 - January 1, 1998
Expert-Level Microsoft Certification (Word, Excel, and PowerPoint) at Conestoga College
January 11, 2030 - January 1, 2002

Qualifications

Microsoft Certification (Expert-Level) for Word, Excel, PowerPoint
January 11, 2030 - January 1, 2002
Expert-Level Microsoft Certification
January 11, 2030 - January 1, 2002

Industry Experience

Professional Services, Media & Entertainment, Education, Consumer Goods, Energy & Utilities, Government, Life Sciences, Manufacturing, Non-Profit Organization, Retail, Telecommunications, Transportation & Logistics, Travel & Hospitality, Wholesale & Distribution, Other, Real Estate & Construction, Healthcare, Software & Internet, Gaming

Skills

Experience Level