Casey A. Johnson

Available to hire

Hi there! I’m an award-winning, international content writer and key messaging strategist with experience in B2B, B2C, and B2D marketing across the UK, Canada, Spain, Africa, Mexico, the UAE, and the US.

About

Hi there! I’m an award-winning, international content writer and key messaging strategist with experience in B2B, B2C, and B2D marketing across the UK, Canada, Spain, Africa, Mexico, the UAE, and the US. I help organizations refine their messaging, craft compelling narratives, and design communication strategies that influence audience responses. My work spans product launches, branding campaigns, media relations, and editorial leadership.

Former Editor-in-Chief of Panorama magazine and Hamilton Chamber of Commerce communications lead, I’ve built brands for 50+ clients, written public policy documents that have been read before the House of Commons, and served as a Hamilton Business Ambassador. I’m passionate about mentorship and collaborating with teams to shape authentic voices that connect with real people and deliver tangible results.

  • 25 years' experience
  • Joined December 2025

Languages

  • FrenchIntermediate
  • Spanish; CastilianIntermediate

Industry experience

  • Professional Services
  • Media & Entertainment
  • Education
  • Consumer Goods
  • Energy & Utilities
  • Government
  • Life Sciences
  • Manufacturing
  • Non-Profit Organization
  • Retail
  • Telecommunications
  • Transportation & Logistics
  • Travel & Hospitality
  • Wholesale & Distribution
  • Other
  • Real Estate & Construction
  • Healthcare
  • Software & Internet
  • Gaming

More experts in Hamilton, Canada

Work experience· 7 roles

International Key Messaging Strategist · FreelanceMar 2014 – Present · 12 yrs 9 mos

I work on a contractual basis assisting companies with their communication efforts to hone their messaging and influence customer response. This includes: developing communication strategies, enhancing brand messaging, and creating social media buzz.

Marketing Communications Specialist and Interim Manager (contract) · Cummins Power GenerationAug 2013 – Mar 2014 · 8 mos

Led or supported marketing and communications initiatives, including new product launches, for the UK, EU, Middle East and Russia, and developed strategies to adhere to a £500,000 annual budget. Digital and direct marketing, ROI analysis, social media management, SEO keyword development, mobile app collaboration, and ad/video production coordination with agencies.

Public Policy Consultant · Hamilton Chamber of CommerceSep 2006 – Sep 2011 · 5 yrs 1 mo

Sat on seven advocacy committees, led policy research and drafting, and tracked policy outcomes with government bodies, reporting back to the Board of Directors.

Communications Coordinator · Hamilton Chamber of CommerceSep 2006 – Sep 2011 · 5 yrs 1 mo
Communications Coordinator and Public Policy Consultant · Hamilton Chamber of CommerceSep 2006 – Sep 2011 · 5 yrs 1 mo
Managing Director · StoneCastle CommunicationsSep 2006 – Aug 2013 · 7 yrs
Marketing Associate · CedarCreek Networking & IT SpecialistsAug 2001 – Jun 2006 · 4 yrs 11 mos

Education· 13

Level 3 Project Management Digital Transformation Bootcamp · Skills Network2024 – 2025
Bachelor’s Degree, Anthropology · York University2030 – 2001
Associate’s Degree, Journalism · Conestoga College2030 – 1998
Expert-Level Microsoft Certification (Word, Excel, and PowerPoint) · Conestoga College2030 – 2002

Certifications and awards

Microsoft Certification (Expert-Level) for Word, Excel, PowerPoint2030 – 2002
Expert-Level Microsoft Certification2030 – 2002
Microsoft Certification (Expert-Level)2002 – 2026
Microsoft Certification (Expert-Level)2002 – 2026

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