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I am a Creative and commercially driven Brand Marketing professional with 8+ years’ experience delivering integrated campaigns, events, PR initiatives, content production, and brand growth across premium and luxury sectors. I have a proven track record of managing end-to-end campaign launches, stakeholder relationships, branded events, social strategy, content shoots, and performance reporting. I am highly organised with strong attention to detail, exceptional communication skills, and a passion for fashion, storytelling, and premium brand experiences. I combine creative vision with analytical thinking to deliver impactful campaigns that elevate brand visibility, engagement, and commercial outcomes.…I am a Creative and commercially driven Brand Marketing professional with 8+ years’ experience delivering integrated campaigns, events, PR initiatives, content production, and brand growth across premium and luxury sectors. I have a proven track record of managing end-to-end campaign launches, stakeholder relationships, branded events, social strategy, content shoots, and performance reporting. I am highly organised with strong attention to detail, exceptional communication skills, and a passion for fashion, storytelling, and premium brand experiences. I combine creative vision with analytical thinking to deliver impactful campaigns that elevate brand visibility, engagement, and commercial outcomes.

Cassandra Kowalik

Brand Strategist, Marketing Strategist, Growth Marketer, +6

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I am a Creative and commercially driven Brand Marketing professional with 8+ years’ experience delivering integrated campaigns, events, PR initiatives, content production, and brand growth across premium and luxury sectors. I have a proven track record of managing end-to-end campaign launches, stakeholder relationships, branded events, social strategy, content shoots, and performance reporting. I am highly organised with strong attention to detail, exceptional communication skills, and a passion for fashion, storytelling, and premium brand experiences. I combine creative vision with analytical thinking to deliver impactful campaigns that elevate brand visibility, engagement, and commercial outcomes.…I am a Creative and commercially driven Brand Marketing professional with 8+ years’ experience delivering integrated campaigns, events, PR initiatives, content production, and brand growth across premium and luxury sectors. I have a proven track record of managing end-to-end campaign launches, stakeholder relationships, branded events, social strategy, content shoots, and performance reporting. I am highly organised with strong attention to detail, exceptional communication skills, and a passion for fashion, storytelling, and premium brand experiences. I combine creative vision with analytical thinking to deliver impactful campaigns that elevate brand visibility, engagement, and commercial outcomes.

Available to hire

I am a Creative and commercially driven Brand Marketing professional with 8+ years’ experience delivering integrated campaigns, events, PR initiatives, content production, and brand growth across premium and luxury sectors. I have a proven track record of managing end-to-end campaign launches, stakeholder relationships, branded events, social strategy, content shoots, and performance reporting.

I am highly organised with strong attention to detail, exceptional communication skills, and a passion for fashion, storytelling, and premium brand experiences. I combine creative vision with analytical thinking to deliver impactful campaigns that elevate brand visibility, engagement, and commercial outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder & Marketing Consultant at Bam Bam Creative

January 1, 2023 - Present

Develop and execute comprehensive digital marketing strategies tailored to client objectives. Manage social media marketing across platforms, driving engagement and brand visibility. Create high-impact content including copywriting, graphics, video, and campaign assets. Oversee paid advertising campaigns (Google Ads, Meta Ads) to optimize ROI. Lead the end-to-end planning and execution of luxury brand events and customer experiences, ensuring alignment with global brand standards and campaign strategies. Deliver high-impact brand activations, client events, and experiential moments, enhancing customer engagement and brand loyalty. Manage multiple concurrent projects, ensuring timely delivery, budget adherence, and operational excellence. Partner with internal and global stakeholders to execute integrated campaigns across events, digital, and retail touchpoints. Oversee event budgets, supplier negotiations, and ROI tracking to ensure commercially effective outcomes. Utilise performance

Marketing & Events Manager at Fortis Property Development – Melbourne & Sydney

December 1, 2022 - October 1, 2023

Directed marketing across a portfolio of high-end residential, commercial, and mixed-use developments, ensuring premium brand positioning and market cut-through in competitive inner-city markets. Developed bespoke brand and marketing strategies to drive off-the-plan sales, accelerate leasing uptake, and attract ultra-high-net-worth investors. Produced and rolled out digital campaigns across Meta, LinkedIn, and EDMs—delivering compelling creative and sharp messaging aligned to project vision and buyer personas. Designed and managed production of project marketing assets including investor decks, sales brochures, site signage, campaign landing pages, and display suite materials. Orchestrated high-touch events including VIP previews, project launches, private inspections, and partner activations to build buyer excitement and drive qualified leads. Oversaw CRM and lead nurturing workflows, ensuring consistent communication and conversion across every stage of the buyer journey.

Marketing Manager at Bentley Motors – Melbourne

November 1, 2021 - November 1, 2022

Led all marketing operations for Bentley Melbourne, aligning local strategy with global luxury standards to elevate brand positioning and customer engagement. Executed high-impact digital campaigns across Meta, Google, and EDM channels, driving increased web traffic, lead enquiries, and showroom appointments from high-net-worth audiences. Managed Bentley’s presence at elite automotive events, private client functions, and luxury lifestyle showcases—ensuring a seamless, prestige-driven brand experience. Produced sophisticated marketing collateral including brochures, digital content, and dealership visuals in line with Bentley’s global creative direction and CI guidelines. Oversaw social media content strategy and community management to grow brand awareness, customer loyalty, and local market engagement. Liaised with Bentley’s international brand teams to ensure cohesive messaging, campaign timing, and asset approvals across regional and global markets.

Events Manager at Lucas Group

November 1, 2018 - September 1, 2021

Led the execution of large-scale hospitality events, corporate functions, and brand activations, delivering seamless guest experiences. Developed and implemented event strategies to drive attendance, engagement, and revenue outcomes. Managed multiple venues and activations simultaneously, ensuring strong project planning and execution across all touchpoints. Collaborated cross-functionally with operations, creative, and external partners to deliver consistent and impactful brand experiences. Owned event and marketing budgets, ensuring cost control and maximum ROI across campaigns and activations. Mentored junior team members and supported workflow prioritisation across marketing and events functions.