Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Cassandra Kowalik, a marketing professional with a proven track record of crafting impactful campaigns and driving brand engagement across hospitality and luxury automotive brands. I excel at storytelling, spotting trends, and turning insights into actionable strategies that resonate across digital channels. With a versatile mix of strategic planning, content creation, and event marketing, I help brands rise to the top of the digital landscape. I value collaboration, continuous learning, and delivering exceptional outcomes through data-driven decisions and creative execution.…I'm Cassandra Kowalik, a marketing professional with a proven track record of crafting impactful campaigns and driving brand engagement across hospitality and luxury automotive brands. I excel at storytelling, spotting trends, and turning insights into actionable strategies that resonate across digital channels. With a versatile mix of strategic planning, content creation, and event marketing, I help brands rise to the top of the digital landscape. I value collaboration, continuous learning, and delivering exceptional outcomes through data-driven decisions and creative execution.

Cassandra Kowalik

Brand Strategist, Marketing Strategist, Growth Marketer, +4





I'm Cassandra Kowalik, a marketing professional with a proven track record of crafting impactful campaigns and driving brand engagement across hospitality and luxury automotive brands. I excel at storytelling, spotting trends, and turning insights into actionable strategies that resonate across digital channels. With a versatile mix of strategic planning, content creation, and event marketing, I help brands rise to the top of the digital landscape. I value collaboration, continuous learning, and delivering exceptional outcomes through data-driven decisions and creative execution.…I'm Cassandra Kowalik, a marketing professional with a proven track record of crafting impactful campaigns and driving brand engagement across hospitality and luxury automotive brands. I excel at storytelling, spotting trends, and turning insights into actionable strategies that resonate across digital channels. With a versatile mix of strategic planning, content creation, and event marketing, I help brands rise to the top of the digital landscape. I value collaboration, continuous learning, and delivering exceptional outcomes through data-driven decisions and creative execution.

Available to hire

I’m Cassandra Kowalik, a marketing professional with a proven track record of crafting impactful campaigns and driving brand engagement across hospitality and luxury automotive brands. I excel at storytelling, spotting trends, and turning insights into actionable strategies that resonate across digital channels.

With a versatile mix of strategic planning, content creation, and event marketing, I help brands rise to the top of the digital landscape. I value collaboration, continuous learning, and delivering exceptional outcomes through data-driven decisions and creative execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing & Events Manager at Ferrari Melbourne

November 1, 2023 - Present

Develops and executes comprehensive marketing strategies aligned with client objectives; manages multi-channel digital campaigns to boost brand visibility; plans and executes events per brand guidelines; guides consistent brand positioning; uses analytics and KPIs to optimize campaign effectiveness; creates compelling content; oversees social media and paid campaigns; drives lead generation; stays ahead of industry trends to deliver forward-thinking solutions; manages budget to maximize ROI.

Senior Marketing & Event Manager at Lucas Group

November 1, 2021 - August 1, 2023

Develops marketing strategies aligned with the venue's business objectives, overseeing brand identity and consistent messaging across guest touchpoints; plans, executes, and evaluates campaigns to drive occupancy, restaurant bookings, spa visits, and other revenue streams; manages digital presence (website content, SEO/SEM, social media, email marketing, online advertising); creates content for multiple platforms; planned and executed hospitality events; implemented event marketing strategies to drive attendance; managed budgets.

Marketing Manager at Bentley Motors

November 1, 2019 - November 1, 2021

Led a marketing team in developing and implementing strategic plans for Bentley; executed integrated campaigns across print, digital, social media, and events to drive brand awareness and sales; collaborated on marketing materials and promotional activities; managed brand presence at luxury automotive shows and customer events; monitored market trends and consumer insights to refine strategies and enhance engagement; reported to management worldwide.