Available to hire
Hi, I’m Cassandra, a UX-focused digital content professional who thrives on turning complex information into clear, user-friendly experiences.
I lead content strategy, UX writing, and governance across university and healthcare digital platforms, blending user research with practical design solutions to improve clarity, engagement, and accessibility.
My past experiences have strengthened my ability to deliver high-quality content under tight deadlines while maintaining compliance with and accessibility standards and promoting inclusive user experiences.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
French
Fluent
English
Fluent
Work Experience
Web Content Analyst - Designer at CQUniversity
September 1, 2025 - PresentLed end-to-end analysis of Interact, Chronus and Moodle content, assessing purpose, UX effectiveness and alignment with the University’s student communication strategy.
Delivered high-impact content matrices and findings, and recommendations reports that informed platform decisions and content improvements. Identified content gaps and optimisation opportunities using on-site analytics, improving clarity, accessibility and engagement. Rewrote, edited and restructured content for clarity, accessibility, plain language, and brand consistency, ensuring it could be migrated to the University’s core knowledge platform. Built and migrated content into the CMS (Sitecore), creating new pages and applying UX and accessibility requirements. Strengthened metadata, tagging and categorisation practices to support improved content governance and discoverability. Collaborated closely with the Project Lead and Student Communications Manager to prioritise tasks, validate analysis insights and design
Digital Content Writer - SEO at Ramsay Health Care
September 1, 2024 - September 1, 2025* Contributed to a nationwide website redevelopment project by creating engaging, user-focused content across a broad portfolio of 78 sites. * Built, structured, and published all website pages in the CMS (Optimizely DXP), ensuring consistency, accessibility, and responsive design. * Managed content workflow and project phases to meet strict, short deadlines, ensuring timely delivery of high-quality content. * Collaborated with stakeholders, internal and external, to create content aligned with business objectives and customer needs. * UX writing: Used plain, inclusive language tailored to target audiences while ensuring content accuracy, compliance, and regulatory alignment. * Implemented SEO best practices, including keyword research, on-page optimisation, and internal linking strategies to increase online visibility and search rankings. * Analysed user feedback to identify opportunities for content improvement and optimisation. * Experienced in working within complex, regulated environments, with
Senior Digital Communications Advisor at Monash University
July 1, 2024 - July 1, 2024Contributed to the digital transformation of the university’s career platform, ‘Monash Talent’, by advising on UX improvements and content governance. UX writing: Restructured and rewrote the website to enhance clarity, accessibility, and user experience, aligning content with brand tone and strategic objectives. UX design: Designed intuitive website layouts and navigation structures to improve user journeys and boost engagement. Developed and published high-quality, accessible content across digital platforms, incorporating images, video, and interactive elements to drive engagement and inclusivity. Implemented SEO strategies to improve visibility and organic traffic, including keyword optimisation and metadata alignment. Provided expert digital advice to stakeholders, ensuring communications aligned with broader marketing goals and digital best practices. Coordinated and managed end-to-end review, approvals, and publishing workflows, ensuring content accuracy and timely deliver
Digital Advisor - Communications Officer at Victorian Department of Education
September 1, 2022 - August 1, 2023Delivered high-priority EDMS and newsletters, including emergency communications, on tight deadlines, helping stakeholders stay informed and responsive. Conducted market research and competitor audits to inform content positioning and identify new digital opportunities for engagement and reach. Developed a cross-functional content calendar to streamline coordination and improve operational efficiency across marketing, legal, and IT teams. Ensured website content was accurate, accessible, and up-to-date by maintaining structured publishing schedules and applying best practices in UX. Implemented strategic improvements to approval and reporting workflows, enhancing the team's ability to deliver timely and accurate communications. Supported legal and compliance efforts by working closely with the legal team to ensure data accuracy, privacy, and adherence to departmental guidelines. Provided strategic advice to stakeholders across functions, ensuring content adhered to digital accessibili
Marketing - Communications Lead at Moulin Rouge
December 1, 2016 - December 1, 2018* Created compelling content across digital and print channels to promote the
Moulin Rouge, its "métiers d'arts," and gastronomic restaurant. * Managed social media strategy, launching and growing Instagram to 50k+|followers in 6 months. * Secured national and international media coverage by building strong relationships with key journalists and coordinating high-profile TV, film, and press opportunities. * Organised and attended up to three shows per week to manage media presence and coordinate TV recordings, influencer visits, and documentary/film partnerships. * Led communication campaigns that boosted media coverage by 30% and increased restaurant bookings by 15%. * Collaborated across teams to ensure smooth event logistics and brand alignment. * Conducted market research to identify trends and inform strategy.
Marketing - Communications Lead at Moulin Rouge
December 1, 2016 - December 1, 2018* Created compelling content across digital and print channels to promote the
Moulin Rouge, its "métiers d'arts," and gastronomic restaurant. * Managed social media strategy, launching and growing Instagram to 50k+|followers in 6 months. * Secured national and international media coverage by building strong relationships with key journalists and coordinating high-profile TV, film, and press opportunities. * Organised and attended up to three shows per week to manage media presence and coordinate TV recordings, influencer visits, and documentary/film partnerships. * Led communication campaigns that boosted media coverage by 30% and increased restaurant bookings by 15%. * Collaborated across teams to ensure smooth event logistics and brand alignment. * Conducted market research to identify trends and inform strategy.
Education
Google UX Design Professional Certificate at Coursera (Google)
January 1, 2024 - December 31, 2024Certificate III in Business at Lloyds College, Sydney
January 1, 2022 - December 31, 2023Dual Master's in Law and Communication and Journalism at Aix-Marseille University, France
January 1, 2014 - December 31, 2016Bachelor's Degree in Communications Marketing at Rennes University, France
January 1, 2011 - December 31, 2014Qualifications
First Aid
January 11, 2030 - May 25, 2026Working with Children Check (WWC)
January 11, 2030 - May 25, 2026Industry Experience
Education, Healthcare, Government, Professional Services, Media & Entertainment
About
Ramsay is a private healthcare provider with a network of hospitals, clinics and services in Australia, Europe and the United Kingdom.
Project
The 78 websites, including the national website and all hospitals, have inconsistent tone, poor usability, and accessibility issues.
The goal is to redesign all websites and deliver expert medical definitions and guidance while preserving the personal, human side of healthcare.
At the same time, content needs to be both universal (reusable across all Ramsay websites) and tailored to each hospital and its specialties.
Tools
Figma, Semrush, Google Analytics.
Outcome
Reduced 1,300 pages to 100 by rewriting content, designing pages, and optimising for SEO.
Delivered clear, compliant, user-focused content across a large portfolio of sites; improved accessibility and brand consistency.
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