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Cassandra B

Available to hire

Hi, I’m Cassandra, a UX-focused digital content professional who thrives on turning complex information into clear, user-friendly experiences.

About

Hi, I’m Cassandra, a UX-focused digital content professional who thrives on turning complex information into clear, user-friendly experiences.
I lead content strategy, UX writing, and governance across university and healthcare digital platforms, blending user research with practical design solutions to improve clarity, engagement, and accessibility.

My past experiences have strengthened my ability to deliver high-quality content under tight deadlines while maintaining compliance with and accessibility standards and promoting inclusive user experiences.

  • Joined May 2026

Languages

  • FrenchFluent
  • EnglishFluent

Industry experience

  • Education
  • Healthcare
  • Government
  • Professional Services
  • Media & Entertainment

More experts in Brisbane, Australia

Projects · 1

About

Ramsay is a private healthcare provider with a network of hospitals, clinics and services in Australia, Europe and the United Kingdom.

Project

The 78 websites, including the national website and all hospitals, have inconsistent tone, poor usability, and accessibility issues.
The goal is to redesign all websites and deliver expert medical definitions and guidance while preserving the personal, human side of healthcare.
At the same time, content needs to be both universal (reusable across all Ramsay websites) and tailored to each hospital and its specialties.

Tools

Figma, Semrush, Google Analytics.

Outcome

Reduced 1,300 pages to 100 by rewriting content, designing pages, and optimising for SEO.
Delivered clear, compliant, user-focused content across a large portfolio of sites; improved accessibility and brand consistency.
<https://www.twine.net/signin

UX Writing - Content Design
  • Content Designer
  • UX Writer
  • Web Designer

Work experience· 6 roles

Web Content Analyst - Designer · CQUniversitySep 2025 – Present · 1 yr 3 mos

Led end-to-end analysis of Interact, Chronus and Moodle content, assessing purpose, UX effectiveness and alignment with the University’s student communication strategy. Delivered high-impact content matrices and findings, and recommendations reports that informed platform decisions and content improvements. Identified content gaps and optimisation opportunities using on-site analytics, improving clarity, accessibility and engagement. Rewrote, edited and restructured content for clarity, accessibility, plain language, and brand consistency, ensuring it could be migrated to the University’s core knowledge platform. Built and migrated content into the CMS (Sitecore), creating new pages and applying UX and accessibility requirements. Strengthened metadata, tagging and categorisation practices to support improved content governance and discoverability. Collaborated closely with the Project Lead and Student Communications Manager to prioritise tasks, validate analysis insights and design

Digital Content Writer - SEO · Ramsay Health CareSep 2024 – Sep 2025 · 1 yr 1 mo

* Contributed to a nationwide website redevelopment project by creating engaging, user-focused content across a broad portfolio of 78 sites. * Built, structured, and published all website pages in the CMS (Optimizely DXP), ensuring consistency, accessibility, and responsive design. * Managed content workflow and project phases to meet strict, short deadlines, ensuring timely delivery of high-quality content. * Collaborated with stakeholders, internal and external, to create content aligned with business objectives and customer needs. * UX writing: Used plain, inclusive language tailored to target audiences while ensuring content accuracy, compliance, and regulatory alignment. * Implemented SEO best practices, including keyword research, on-page optimisation, and internal linking strategies to increase online visibility and search rankings. * Analysed user feedback to identify opportunities for content improvement and optimisation. * Experienced in working within complex, regulated environments, with

Senior Digital Communications Advisor · Monash UniversityJul 2024 – Jul 2024 · 1 mo

Contributed to the digital transformation of the university’s career platform, ‘Monash Talent’, by advising on UX improvements and content governance. UX writing: Restructured and rewrote the website to enhance clarity, accessibility, and user experience, aligning content with brand tone and strategic objectives. UX design: Designed intuitive website layouts and navigation structures to improve user journeys and boost engagement. Developed and published high-quality, accessible content across digital platforms, incorporating images, video, and interactive elements to drive engagement and inclusivity. Implemented SEO strategies to improve visibility and organic traffic, including keyword optimisation and metadata alignment. Provided expert digital advice to stakeholders, ensuring communications aligned with broader marketing goals and digital best practices. Coordinated and managed end-to-end review, approvals, and publishing workflows, ensuring content accuracy and timely deliver

Digital Advisor - Communications Officer · Victorian Department of EducationSep 2022 – Aug 2023 · 1 yr
Marketing - Communications Lead · Moulin RougeDec 2016 – Dec 2018 · 2 yrs 1 mo
Marketing - Communications Lead · Moulin RougeDec 2016 – Dec 2018 · 2 yrs 1 mo

Education

Google UX Design Professional Certificate · Coursera (Google)2024
Certificate III in Business · Lloyds College, Sydney2022 – 2023
Dual Master's in Law and Communication and Journalism · Aix-Marseille University, France2014 – 2016
Bachelor's Degree in Communications Marketing · Rennes University, France2011 – 2014

Certifications and awards

First Aid2030 – 2026
Working with Children Check (WWC)2030 – 2026

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