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Hi, I’m Cassy Bezeruk. I combine insights, strategy and creativity to deliver brand, marketing and communications outcomes that grow businesses. I have a proven track record of articulating and delivering brand value, effective marketing strategies and campaigns, compelling communications and exceptional customer experience. I stay on top of industry insights and trends through ongoing professional development, and I continue to grow by remaining open-minded, developing problem-solving skills and building resilience to drive results across both B2B and B2C audiences.…Hi, I’m Cassy Bezeruk. I combine insights, strategy and creativity to deliver brand, marketing and communications outcomes that grow businesses. I have a proven track record of articulating and delivering brand value, effective marketing strategies and campaigns, compelling communications and exceptional customer experience. I stay on top of industry insights and trends through ongoing professional development, and I continue to grow by remaining open-minded, developing problem-solving skills and building resilience to drive results across both B2B and B2C audiences.

Cassy Bezeruk

Brand Strategist, Marketing Strategist, Marketing Consultant, +1

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Hi, I’m Cassy Bezeruk. I combine insights, strategy and creativity to deliver brand, marketing and communications outcomes that grow businesses. I have a proven track record of articulating and delivering brand value, effective marketing strategies and campaigns, compelling communications and exceptional customer experience. I stay on top of industry insights and trends through ongoing professional development, and I continue to grow by remaining open-minded, developing problem-solving skills and building resilience to drive results across both B2B and B2C audiences.…Hi, I’m Cassy Bezeruk. I combine insights, strategy and creativity to deliver brand, marketing and communications outcomes that grow businesses. I have a proven track record of articulating and delivering brand value, effective marketing strategies and campaigns, compelling communications and exceptional customer experience. I stay on top of industry insights and trends through ongoing professional development, and I continue to grow by remaining open-minded, developing problem-solving skills and building resilience to drive results across both B2B and B2C audiences.

Available to hire

Hi, I’m Cassy Bezeruk. I combine insights, strategy and creativity to deliver brand, marketing and communications outcomes that grow businesses. I have a proven track record of articulating and delivering brand value, effective marketing strategies and campaigns, compelling communications and exceptional customer experience.

I stay on top of industry insights and trends through ongoing professional development, and I continue to grow by remaining open-minded, developing problem-solving skills and building resilience to drive results across both B2B and B2C audiences.

Skills

Experience Level

Branding

Expert

Brand Identity

Expert

Copywriting

Expert

Work Experience

Head of Corporate Communications at Income Asset Management (IAM)

October 1, 2025 - October 1, 2025

Built the brand, marketing and communications function into a strategic, growth-focused unit with KPI-aligned outcomes; implemented PR strategy; increased media coverage by 75% YoY; led content strategy across owned, earned and paid channels; launched CPD-accredited adviser education; enhanced IAM website resulting in 37% lead growth; improved client communications and rebranded rollout; boosted team efficiency through branded templates.

CMO & Founder at Nimo Industries

January 1, 2018 - November 26, 2025

Director advising on business strategy and overseeing marketing operations for a fintech digital lending platform; contributed to notable industry recognition and meaningful revenue growth.

Brand Manager (Contract) at AustralianSuper

July 1, 2023 - July 1, 2023

Developed new customer value propositions; audited education activity; delivered updated ‘Super Moments’ brand campaign; enhanced leadership in brand health; produced adviser education assets and webinars; drove engagement and lead generation.

Brand & Communications Manager at LUCRF Super

June 1, 2022 - June 1, 2022

Led merger communications with AustralianSuper; created brand strategy, tone and collateral; delivered digital acquisition improvements; launched member education webinars; managed community program recognized with industry award; improved brand rollout across channels.

Senior Brand Consultant (Contract) at VicSuper

April 1, 2020 - April 1, 2020

Ensured brand continuity ahead of merger; developed influencer and ambassador strategies; designed digital campaigns to drive awareness and action during transition.

Brand & Segment Marketing Lead at Stratton Finance

August 1, 2019 - August 1, 2019

Led brand-led communications to improve customer and consultant conversions; defined brand value proposition and messaging; improved brand metrics; managed a $1M budget; increased website traffic and quote/conversion rates.

Senior Marketing Manager at Life and Super, Australian Unity Wealth

September 1, 2017 - September 1, 2017

Repositioned from B2B to B2C; developed annual marketing strategy; mapped customer journeys and implemented marketing automation; oversaw investor portal and digital lead generation; contributed to growth targets.

PR & Advertising Manager at Australian Unity Investments

September 1, 2011 - September 1, 2011

Led brand campaigns with enhanced measurement; developed influencer/ambassador strategies; executed digital campaigns; supported online join flows and education initiatives.

Account Director at Sense Advertising & Digital

May 1, 2011 - May 1, 2011

Directed a two-person team; delivered brand and consumer research; achieved uplift in brand awareness; boosted online engagement and lead generation through integrated campaigns.

PR & Communications Manager at Andrology Australia

December 1, 2008 - December 1, 2008

Managed PR and communications for health research and education initiatives; built media relationships and stakeholder communications; supported program delivery across channels.