I am Catherine McCulloch, a creative and thoughtful graphic designer with over 15 years in branding, print, and digital design. I’ve led campaigns, developed visual identities, created large-format event graphics, and designed for web and social. In my current role at Escape Fitness, I lead design output across print, digital, packaging, and branding, collaborating with marketing and development teams. Beyond my full-time role, I run Kitty’s Art, a pet-portrait brand, managing illustration, branding, marketing, e-commerce, and customer service. I love building emotional connections through design, from product catalogues to bespoke pet portraits, and I’m seeking a mid to senior-level role in a creative environment that values good design and good people.…

Catherine McCulloch

I am Catherine McCulloch, a creative and thoughtful graphic designer with over 15 years in branding, print, and digital design. I’ve led campaigns, developed visual identities, created large-format event graphics, and designed for web and social. In my current role at Escape Fitness, I lead design output across print, digital, packaging, and branding, collaborating with marketing and development teams. Beyond my full-time role, I run Kitty’s Art, a pet-portrait brand, managing illustration, branding, marketing, e-commerce, and customer service. I love building emotional connections through design, from product catalogues to bespoke pet portraits, and I’m seeking a mid to senior-level role in a creative environment that values good design and good people.…

Available to hire

I am Catherine McCulloch, a creative and thoughtful graphic designer with over 15 years in branding, print, and digital design. I’ve led campaigns, developed visual identities, created large-format event graphics, and designed for web and social. In my current role at Escape Fitness, I lead design output across print, digital, packaging, and branding, collaborating with marketing and development teams.

Beyond my full-time role, I run Kitty’s Art, a pet-portrait brand, managing illustration, branding, marketing, e-commerce, and customer service. I love building emotional connections through design, from product catalogues to bespoke pet portraits, and I’m seeking a mid to senior-level role in a creative environment that values good design and good people.

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Language

English
Fluent

Work Experience

Lead Graphic Designer at Escape Fitness
February 1, 2017 - Present
Led the creative output across print, digital, branding, packaging, large-format, and presentations; designed the annual product catalogue and marketing collateral; created digital campaigns and social media animations; provided art direction for web layouts and UX assets (Figma) and built responsive sites in Wix; developed new brand concepts and maintained global brand consistency; presented proposals to senior leadership and external partners.
Graphic Designer at Admiral Design & Print
February 1, 2016 - February 1, 2017
Managed full project lifecycle from concept to print-ready files; specialized in high-end print solutions including foiling, embossing, die-cutting; led redesign of internal marketing and brand assets; managed website CMS and tracked performance via Google Analytics.
Designer at Avon Cosmetics
June 1, 2015 - February 1, 2016
Designed campaign layouts for skincare, personal care, and haircare for Avon brochure; produced mockups for testing, feedback, and senior sign-off; developed conceptual designs for new product launches to inform customer-facing materials.
Founder & Illustrator at Kitty’s Art
January 1, 2020 - Present
Created a successful pet-portrait art brand, selling illustrated giftware and greeting cards online; built wholesale relationships with independent shops; managed all aspects of the business including illustration, branding, marketing, e-commerce, and customer service; grew social media following and ran seasonal launches.
Creative Design Executive at Retail Merchant Services
June 1, 2013 - June 1, 2015
Collaborated across sales and marketing to deliver branded assets and presentations; produced fast-paced visual solutions for product promotions, events, and internal communications.
Graphic Designer at Misco
January 1, 2006 - June 1, 2013
Produced catalogues, POS materials, web banners, and campaign collateral for tech retail; maintained brand consistency across multiple platforms and campaign styles.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Retail, Professional Services, Consumer Goods