Available to hire
I’m Catherine Williamson, a graphic designer and marketing professional with a strong track record in delivering on-brand visuals and engaging campaigns across print and digital media. I thrive on transforming client briefs into cohesive design systems, from brochures and manuals to social content and website assets, always ensuring consistency with brand identity and audience needs.
Based in Melbourne, I enjoy collaborating with cross-functional teams and managing multiple projects simultaneously. I’m proficient with Adobe Creative Suite, WordPress, Mailchimp, and digital marketing tools, and I’m comfortable working freelance or on contract to help brands elevate their visual presence and customer engagement.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Coordinator at SEM Windows Pty Ltd
November 1, 2023 - November 9, 2025Design, development and print of brochures, handbooks and other print materials. Creating social media content, posting, and monitoring and responding to social media activity. Review and design of an updated social media strategy. Designed, developed and maintained new SEM Windows website in Wordpress.
Marketing and Creative Design Specialist at Vasey RSL Care
August 1, 2023 - August 1, 2023Designing brochures, reports, flyers, manuals handbooks and other print materials. Creating social media content, posting, and monitoring and responding to social media activity. Prepare website content, maintain and update as needed. Copywriting for internal and external communications based on a prepared brief. Preparing content for print and digital newsletters. Design of promotional collateral. Create advertising and promotional resources.
Marketing Executive at Club Warehouse (and Recovery Performance Australia (RP-AU))
January 1, 2023 - January 1, 2023Ongoing content development on social media platforms and eDM campaigns. Planning, developing and co-ordinating digital marketing plans to support sales, marketing, and business objectives. Designing marketing content including website banners, eDMs, social media, flyers, catalogues and other marketing material. Tracking, analysing and optimising digital and social media marketing campaigns and landing pages. Engaged with social media influencers to develop marketing strategies. Engaged with social media followers in a prompt and courteous manner in-keeping with company code of conduct. Coordinate with sponsored sporting clubs to ensure that marketing materials are provided in a timely manner to maximize results from sponsorships.
Product Coordinator at Concertina Doors Online brand, Lotus Doors
July 1, 2021 - July 1, 2021Preparation of Concertina Doors Online website content / flyers / brochures / business cards. eDM campaigns to provide existing customers business updates. Management of online orders and working closely with internal Operations and Manufacturing teams. Strong focus on supporting, developing and managing existing customer relationships. Identify new customer opportunities, growth of the brand and implementing systems to improve the online ordering process. Data management and reporting of order / customer activity including analysis of website dashboard.
Marketing Coordinator at Lotus Doors
March 1, 2020 - March 1, 2020Report to Head of Marketing. Update content and coordinate printing of brochures. Design posters and other documentation for print and online. Convert printed material to update online. Prepare presentations and project case studies. Research, analysis and reporting of company comparison studies.
Marketing Coordinator at Allegion Australia
July 1, 2019 - July 1, 2019Report to Marketing Manager (Australia and New Zealand). Coordination of concurrent multiple rebranding packaging projects to comply with new guidelines. Coordinate and liaise with external design studios relating to packaging artwork changes. Assist updating packaging artwork using Adobe Illustrator and InDesign. Prepare print ready packaging files for external suppliers.
Marketing Coordinator at ODC Design, Commercial Fitout Design
December 1, 2018 - December 1, 2018Report to Managing Director and Business Development Manager, working closely with BDM. Creative skills with graphic design for marketing purposes: Company capability statement booklet, eNewsletters, format photography, marketing campaigns, client invitations, flyers / eFlyers, website and social media content. Writing content for new projects, submissions, capability statement, website and all marketing material. Website and social media management. Frequent eDM campaigns using Mailchimp. Identify opportunities for new business growth / create and maintain client relationships.
Communications Officer at HBO+EMTB, Architecture, Interior and Landscape Design
December 1, 2015 - December 1, 2015Prepare architectural and interior design submissions. Prepare eFlyers, eNewsletters, marketing campaigns, weekly internal HUB updates. Email campaigns using Mailchimp. Prepare printed branding material including flyers, brochures, project description sheets, capability statements, presentations and banners. Upload and manage online content and images to company social media accounts including Facebook, LinkedIn and professional networking site Office Snapshots. Update content, images, news edits and project sheets of company website. Coordinate architectural and design events / programs including assisting with large industry events. Prepare online design award entries including content and images. Format photography, renders and other imagery for mediums such as print and online.
Information Systems Officer at HealthLink, Turning Point, Alcohol and Drug Centre
December 1, 2008 - December 1, 2008Produce quarterly, annual reports and presentations for several “helpline” organisations. Develop, manage and maintain HealthLink’s intranet. Design and manage media production for print and website. Coordinate events to promote alcohol and drug awareness.
Membership Administrator at Institute of Public Administration Australia (Victoria Division)
December 1, 2005 - December 1, 2005Maintain and enhance database to support membership activities. Coordination and promotion of seminars and member events. Prepare IPAA Victoria annual report. Produce in-house publications and edit website content and images. Provide client services, assisting and responding to membership enquiries.
Administrative Officer at Swinburne University of Technology, Swinburne Graduate Research School
December 1, 2004 - December 1, 2004Administrative support in higher education role; front of house / reception duties; establish and maintain semester timetable across two campuses; create in-house publications; liaise with print department; process student applications and enrolments; develop and maintain student database; coordinate and promote student orientation and student theme days; coordinate venue and catering requirements for graduation ceremonies / student events; provide customer service and respond to course enquiries.
Administrative Officer at Swinburne University of Technology, Access Department
December 1, 2003 - December 1, 2003Administrative support in access department; front of house tasks, student support, data management and reporting; coordination of student services and communications.
Administrative Assistant / Office of the Dean at Royal Melbourne Institute of Technology (RMIT), Office of the Dean
December 1, 1999 - December 1, 1999General secretarial and administrative support to Departmental Managers, Course Coordinators, academics and external stakeholders; front of house duties; coordinate events and prepare publications.
Administrative Assistant at Swinburne University of Technology, International Student Unit
December 1, 1995 - December 1, 1995Front of house / reception duties, coordinate student orientation events, respond to enquiries, maintain student records and assist with semester timetabling and coordination.
Marketing Coordinator at SEM Windows Pty Ltd
September 1, 2025 - September 1, 2025Design, development and print of brochures, handbooks and other print materials. Creating social media content, posting, and monitoring and responding to social media activity. Review and design of an updated social media strategy. Designed, developed and maintained new SEM Windows website in Wordpress.
Marketing Executive at Club Warehouse (and Recovery Performance Australia (RP - AU))
January 1, 2023 - January 1, 2023Ongoing content development on social media platforms and eDM campaigns. Planning, developing and co-ordinating digital marketing plans to support sales, marketing, and business objectives. Designing marketing content including website banners, eDMs, social media, flyers, catalogues and other marketing material. Tracking, analysing and optimising digital and social media marketing campaigns and landing pages. Engaged with social media influencers to develop marketing strategies. Engaged with social media followers in a prompt and courteous manner in - keeping with company code of conduct. Coordinate with sponsored sporting clubs to ensure that marketing materials are provided in a timely manner to maximize results from sponsorships.
Product Coordinator at Concertina Doors Online brand , Lotus Doors
July 1, 2021 - July 1, 2021Preparation of Concertina Doors Online website content / flyers / brochures / business cards. eDM campaigns to provide existing customers business updates. Management of online orders and working closely with internal Operations and Manufacturing teams. Strong focus on supporting, developing and managing existing customer relationships. Identify new customer opportunities, growth of the brand and implementing systems to improve the online ordering process. Data management and reporting of order / customer activity including analysis of website dashboard.
Communications Officer at HBO+EMTB, Architecture , Interior and Landscape Design
December 31, 2015 - December 31, 2015Prepare architectural and interior design submissions . Prepare eFlyers , eNewsletters, marketing campaigns, weekly internal HUB updates . Email campaigns using Mailchimp. Prepare printed branding material including flyers, brochures, project description sheets, capability statements, presentations and banners . Upload and manage online content and images to company social media accounts including Facebook , LinkedIn and Office Snapshots . Update content, images, news edits and project sheets of company website . Coordinate architectural and design events / programs including assisting with large industry events . Prepare online design award entries including content and images . Format photography, renders and other imagery for mediums such as print and online.
Membership Administrator at Institute of Public Administration Australia (Victoria Division)
December 31, 2008 - December 31, 2008Maintain and enhance database to support membership activities. Coordination and promotion of seminars and member events. Prepare IPAA Victoria annual report. Produce in-house publications and edit website content and images. Provide client services, assisting and responding to membership enquiries .
Administrative Officer at Swinburne University of Technology, Swinburne Graduate Research School
December 31, 2004 - December 31, 2004Front of house / reception duties , establish and maintain semester timetable across two campuses. Create in-house publications and liaised with print department. Process student applications and enrolments . Develop and maintain student database . Coordinate and promote student orientation and student theme days . Coordinate venue and catering requirements for graduation ceremonies / student events . Provide customer service, assisting and responding to course enquiries . Manage office, data management and reporting, spreadsheet preparation and coordinate finances . General secretarial and administrative support to Departmental Managers, Course Coordinators, academics and external stakeholders.
Administrative Officer at Swinburne University of Technology, Access Department
December 31, 2003 - December 31, 2003Front of house / reception duties, establish and maintain semester timetable across two campuses. Create in-house publications and liaised with print department. Process student applications and enrolments. Develop and maintain student database. Coordinate and promote student orientation and student theme days.
Administrative Officer at Royal Melbourne Institute of Technology (RMIT), Office of the Dean
December 31, 1999 - December 31, 1999Front of house / reception duties, establish and maintain semester timetable across two campuses. Create in-house publications and liaised with print department. Process student applications and enrolments. Develop and maintain student database. Coordinate and promote student orientation and student theme days.
Administrative Officer at Swinburne University of Technology, International Student Unit
December 31, 1995 - December 31, 1995Front of house / reception duties, establish and maintain semester timetable across two campuses. Create in-house publications and liaised with print department. Process student applications and enrolments. Develop and maintain student database. Coordinate and promote student orientation and student theme days.
Education
Graduate Diploma of Applied Media / Communications (Part time) at Swinburne University of Technology, Melbourne
February 1, 2007 - December 1, 2007Graduate Certificate of Applied Media / Communications (Part time) at Swinburne University of Technology, Melbourne
February 1, 2006 - December 1, 2006Diploma of Arts, Graphic Art at Royal Melbourne Institute of Technology (RMIT), Melbourne
February 1, 2000 - December 1, 2002Advanced Certificate in Applied Design at Royal Melbourne Institute of Technology (RMIT), Melbourne
February 1, 1999 - December 1, 1999Associate Diploma of Business (Marketing) at Box Hill Institute of TAFE, Melbourne
February 1, 1993 - December 1, 1995Graduate Diploma of Applied Media / Communications (Part time) at Swinburne University of Technology, Melbourne
February 1, 2007 - December 1, 2007Graduate Certificate of Applied Media / Communications (Part time) at Swinburne University of Technology, Melbourne
February 1, 2006 - December 1, 2006Diploma of Arts, Graphic Art at Royal Melbourne Institute of Technology (RMIT), Melbourne
February 1, 2000 - December 1, 2002Advanced Certificate in Applied Design at Royal Melbourne Institute of Technology (RMIT), Melbourne
February 1, 1999 - December 1, 1999Associate Diploma of Business (Marketing) at Box Hill Institute of TAFE, Melbourne
January 1, 1993 - December 31, 1995Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education, Software & Internet, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Graphic Designer
We have the best graphic designer experts on Twine. Hire a graphic designer in Melbourne today.