Available to hire
I design brand experiences that blend creativity, strategy, and emotion for beauty, fashion, and lifestyle brands. I have led content, influencer collaborations and digital campaigns across LATAM, growing communities and driving measurable engagement.
Based in Barcelona, I am advancing my career in Brand Management within beauty, fashion, and lifestyle industries, where design thinking and human-centered communication shape memorable brand moments.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Content Manager at Blush-Bar
January 1, 2023 - January 1, 2025Managed 360° marketing and social media for Colombia, Chile, and Mexico, ensuring cohesive brand positioning. Drove digital growth reaching 1M+ accounts in Colombia, 1.5M in Chile, and 903K in Mexico. Organized 100+ influencer events for Rare Beauty launch, boosting brand visibility in Colombia. Coordinated with design, e-commerce, and production teams to develop BTL visual assets; executed 20+ events with an average of 30 influencers each. Used KPI insights to refine content strategy, identifying that short makeup-tip reels delivered 20% more impressions and 30% higher engagement, shaping LATAM format priorities. Produced and edited content for Instagram, TikTok, Pinterest, Facebook, consistently achieving 500K–800K+ views per video.
Artist and Brand Manager, Entrepreneurial Project at Jose Gomez (Entrepreneurial Project)
January 1, 2022 - January 1, 2023Co-founded and directed brand identity, visual strategy, and creative direction, leading the successful launch of the brand's first three fashion collections. Managed influencer collaborations and digital campaigns that organically grew the community to 5K+ followers within the first months. Oversaw content production and brand storytelling, strengthening the label’s positioning.
Brand Manager at Blush-Bar
January 1, 2023 - January 1, 2025360° marketing and social media for Colombia, Chile, and Mexico; cohesive brand positioning and digital campaigns that grew reach and engagement.
Art Director at La Valentína
January 1, 2022 - January 1, 2023Conceptualized and executed creative direction for fashion and product photoshoots; collaborated with clients such as Luisa Postres, Pastai, Sofia Llanos, and Akiríki, elevating their digital aesthetics and brand storytelling. Delivered a 25% increase in engagement across client social media through optimized visual content.
Co-founder & Brand Director at Entrepreneurial Project (Jo Gomez)
January 1, 2022 - January 1, 2023Co-founded and directed brand identity, visual strategy, and creative direction; led the launch of the brand's first three fashion collections. Managed influencer collaborations and digital campaigns that grew the community to 5K+ followers in the first months. Oversaw content production and brand storytelling, strengthening the label's positioning; developed data-driven marketing strategies that combine storytelling, design, and performance.
Education
Designer at Universidad de los Andes
January 22, 2019 - October 23, 2023Bachelor in Design at Universidad de los Andes
January 1, 2019 - January 1, 2023Master en Formación Permanente en Dirección de Marketing y Comunicación de Moda y Lujo (MML) at ESIC Business & Marketing School
January 1, 2025 - January 1, 2026International Baccalaureate at The English School
January 1, 2017 - January 1, 2018Bachelor at Universidad de los Andes
January 1, 2019 - January 1, 2023Máster en Formación Permanente en Dirección de Marketing y Comunicación de Moda y Lujo (MML) at ESIC Business & Marketing School (Barcelona)
January 1, 2025 - January 1, 2026International Baccalaureate at The English School, Bogotá
January 1, 2017 - January 1, 2018Qualifications
International Baccalaureate
January 1, 2017 - January 1, 2018Bachelor in Design
January 1, 2019 - January 1, 2023Master en Formación Permanente en Dirección de Marketing y Comunicación de Moda y Lujo (MML)
January 1, 2025 - January 1, 2026Máster en Dirección de Marketing y Comunicación de Moda y Lujo (MML)
January 1, 2025 - January 1, 2026Bachelor
January 1, 2019 - January 1, 2023International Baccalaureate
January 1, 2017 - January 1, 2018Industry Experience
Media & Entertainment, Retail, Consumer Goods, Professional Services, Education
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