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I'm Catalina Vargas, a Brand Manager, Marketing Strategist, and Creative Director based in Barcelona, Spain. I conceptualize and execute creative direction for fashion and product visuals, elevating digital aesthetics and brand storytelling to meet high creative standards. I've collaborated with clients and brands to develop cohesive identities and impactful campaigns that resonate across LATAM and beyond.\n\nI co-founded an entrepreneurial project in Bogot á to build brand identity and visual strategy, growing a community to 5K+ followers in the first months and leading content production and influencer campaigns. As Content Manager for Blush-Bar across Colombia, Chile, and Mexico, I drive 360° marketing, boost brand presence, coordinate with design, e-commerce, and production teams, and deliver data-driven content that achieves strong engagement. Based in Barcelona, I continue to advance my career in brand and influencer marketing, blending creativity, cultural insight, and strategic vision to create meaningful global experiences.…I'm Catalina Vargas, a Brand Manager, Marketing Strategist, and Creative Director based in Barcelona, Spain. I conceptualize and execute creative direction for fashion and product visuals, elevating digital aesthetics and brand storytelling to meet high creative standards. I've collaborated with clients and brands to develop cohesive identities and impactful campaigns that resonate across LATAM and beyond.\n\nI co-founded an entrepreneurial project in Bogot á to build brand identity and visual strategy, growing a community to 5K+ followers in the first months and leading content production and influencer campaigns. As Content Manager for Blush-Bar across Colombia, Chile, and Mexico, I drive 360° marketing, boost brand presence, coordinate with design, e-commerce, and production teams, and deliver data-driven content that achieves strong engagement. Based in Barcelona, I continue to advance my career in brand and influencer marketing, blending creativity, cultural insight, and strategic vision to create meaningful global experiences.

Catalina Vargas

Marketing Strategist, Social Media Manager, Content Creator

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I'm Catalina Vargas, a Brand Manager, Marketing Strategist, and Creative Director based in Barcelona, Spain. I conceptualize and execute creative direction for fashion and product visuals, elevating digital aesthetics and brand storytelling to meet high creative standards. I've collaborated with clients and brands to develop cohesive identities and impactful campaigns that resonate across LATAM and beyond.\n\nI co-founded an entrepreneurial project in Bogot á to build brand identity and visual strategy, growing a community to 5K+ followers in the first months and leading content production and influencer campaigns. As Content Manager for Blush-Bar across Colombia, Chile, and Mexico, I drive 360° marketing, boost brand presence, coordinate with design, e-commerce, and production teams, and deliver data-driven content that achieves strong engagement. Based in Barcelona, I continue to advance my career in brand and influencer marketing, blending creativity, cultural insight, and strategic vision to create meaningful global experiences.…I'm Catalina Vargas, a Brand Manager, Marketing Strategist, and Creative Director based in Barcelona, Spain. I conceptualize and execute creative direction for fashion and product visuals, elevating digital aesthetics and brand storytelling to meet high creative standards. I've collaborated with clients and brands to develop cohesive identities and impactful campaigns that resonate across LATAM and beyond.\n\nI co-founded an entrepreneurial project in Bogot á to build brand identity and visual strategy, growing a community to 5K+ followers in the first months and leading content production and influencer campaigns. As Content Manager for Blush-Bar across Colombia, Chile, and Mexico, I drive 360° marketing, boost brand presence, coordinate with design, e-commerce, and production teams, and deliver data-driven content that achieves strong engagement. Based in Barcelona, I continue to advance my career in brand and influencer marketing, blending creativity, cultural insight, and strategic vision to create meaningful global experiences.

Available to hire

I’m Catalina Vargas, a Brand Manager, Marketing Strategist, and Creative Director based in Barcelona, Spain. I conceptualize and execute creative direction for fashion and product visuals, elevating digital aesthetics and brand storytelling to meet high creative standards. I’ve collaborated with clients and brands to develop cohesive identities and impactful campaigns that resonate across LATAM and beyond.\n\nI co-founded an entrepreneurial project in Bogot á to build brand identity and visual strategy, growing a community to 5K+ followers in the first months and leading content production and influencer campaigns. As Content Manager for Blush-Bar across Colombia, Chile, and Mexico, I drive 360° marketing, boost brand presence, coordinate with design, e-commerce, and production teams, and deliver data-driven content that achieves strong engagement. Based in Barcelona, I continue to advance my career in brand and influencer marketing, blending creativity, cultural insight, and strategic vision to create meaningful global experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Content Manager at Blush-Bar

January 1, 2023 - January 1, 2025

Managed 360° marketing and social media for Colombia, Chile, and Mexico, ensuring cohesive brand positioning. Drove digital growth reaching 1M+ accounts in Colombia, 1.5M in Chile, and 903K in Mexico. Organized 100+ influencer events for Rare Beauty launch, boosting brand visibility in Colombia. Coordinated with design, e-commerce, and production teams to develop BTL visual assets; executed 20+ events with an average of 30 influencers each. Used KPI insights to refine content strategy, identifying that short makeup-tip reels delivered 20% more impressions and 30% higher engagement, shaping LATAM format priorities. Produced and edited content for Instagram, TikTok, Pinterest, Facebook, consistently achieving 500K–800K+ views per video.

Artist and Brand Manager, Entrepreneurial Project at Jose Gomez (Entrepreneurial Project)

January 1, 2022 - January 1, 2023

Co-founded and directed brand identity, visual strategy, and creative direction, leading the successful launch of the brand's first three fashion collections. Managed influencer collaborations and digital campaigns that organically grew the community to 5K+ followers within the first months. Oversaw content production and brand storytelling, strengthening the label’s positioning.