I’m a Digital Marketer and Marketing Strategist with 13+ years of experience leading brand, content, and social for tech and consumer brands. Former Brand Manager in tech, I’ve planned and executed full-funnel campaigns—strategy, creative, media, events, corporate comms, inbound, lead gen, email, and analytics—consistently turning ideas into measurable growth. What sets me apart is that I work on both sides of the table: I’m also an established content creator with a highly engaged audience, which means I design strategies that perform in the real world of social—thumb-stopping creative, smart hooks, and clean copy that converts. My work has earned industry recognition (including Lusófonos da Criatividade awards) and partnerships with household-name brands. I can help you with: go-to-market and brand strategy, social media strategy and management, content calendars, copywriting (web, ads, email, scripts), thought-leadership and employer-branding, and campaign planning with clear KPIs and reporting. If you need a results-oriented marketer who blends strategic rigor with creator-level storytelling, let’s build something that moves the needle.

Catarina Rochinha

I’m a Digital Marketer and Marketing Strategist with 13+ years of experience leading brand, content, and social for tech and consumer brands. Former Brand Manager in tech, I’ve planned and executed full-funnel campaigns—strategy, creative, media, events, corporate comms, inbound, lead gen, email, and analytics—consistently turning ideas into measurable growth. What sets me apart is that I work on both sides of the table: I’m also an established content creator with a highly engaged audience, which means I design strategies that perform in the real world of social—thumb-stopping creative, smart hooks, and clean copy that converts. My work has earned industry recognition (including Lusófonos da Criatividade awards) and partnerships with household-name brands. I can help you with: go-to-market and brand strategy, social media strategy and management, content calendars, copywriting (web, ads, email, scripts), thought-leadership and employer-branding, and campaign planning with clear KPIs and reporting. If you need a results-oriented marketer who blends strategic rigor with creator-level storytelling, let’s build something that moves the needle.

Available to hire

I’m a Digital Marketer and Marketing Strategist with 13+ years of experience leading brand, content, and social for tech and consumer brands. Former Brand Manager in tech, I’ve planned and executed full-funnel campaigns—strategy, creative, media, events, corporate comms, inbound, lead gen, email, and analytics—consistently turning ideas into measurable growth.

What sets me apart is that I work on both sides of the table: I’m also an established content creator with a highly engaged audience, which means I design strategies that perform in the real world of social—thumb-stopping creative, smart hooks, and clean copy that converts. My work has earned industry recognition (including Lusófonos da Criatividade awards) and partnerships with household-name brands.

I can help you with: go-to-market and brand strategy, social media strategy and management, content calendars, copywriting (web, ads, email, scripts), thought-leadership and employer-branding, and campaign planning with clear KPIs and reporting.

If you need a results-oriented marketer who blends strategic rigor with creator-level storytelling, let’s build something that moves the needle.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Brand Manager at Xpand IT
January 2, 2019 - October 20, 2024

Education

Bachelor Marketing, Advertising & Public Relations at Universidade Europeia
September 8, 2009 - December 12, 2012

Qualifications

Add your qualifications or awards here.