Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Caterina Kraemer, a strategic marketing and brand leader who turns insights into growth across Europe. I thrive at the intersection of brand, retail, and customer experience, translating data into activation that resonates with shoppers and partners. I’ve partnered with teams at Samsung, Nespresso, and boutique brands to deliver integrated go-to-market initiatives, strengthen brand presence, and build lasting partnerships. I’m fluent in Italian and English, enjoy working with diverse, cross-functional groups, and love turning ambitious plans into measurable results.…Hi, I’m Caterina Kraemer, a strategic marketing and brand leader who turns insights into growth across Europe. I thrive at the intersection of brand, retail, and customer experience, translating data into activation that resonates with shoppers and partners. I’ve partnered with teams at Samsung, Nespresso, and boutique brands to deliver integrated go-to-market initiatives, strengthen brand presence, and build lasting partnerships. I’m fluent in Italian and English, enjoy working with diverse, cross-functional groups, and love turning ambitious plans into measurable results.

Caterina Kraemer

Brand Strategist, Marketing Strategist, Growth Marketer, +2





Hi, I’m Caterina Kraemer, a strategic marketing and brand leader who turns insights into growth across Europe. I thrive at the intersection of brand, retail, and customer experience, translating data into activation that resonates with shoppers and partners. I’ve partnered with teams at Samsung, Nespresso, and boutique brands to deliver integrated go-to-market initiatives, strengthen brand presence, and build lasting partnerships. I’m fluent in Italian and English, enjoy working with diverse, cross-functional groups, and love turning ambitious plans into measurable results.…Hi, I’m Caterina Kraemer, a strategic marketing and brand leader who turns insights into growth across Europe. I thrive at the intersection of brand, retail, and customer experience, translating data into activation that resonates with shoppers and partners. I’ve partnered with teams at Samsung, Nespresso, and boutique brands to deliver integrated go-to-market initiatives, strengthen brand presence, and build lasting partnerships. I’m fluent in Italian and English, enjoy working with diverse, cross-functional groups, and love turning ambitious plans into measurable results.

Available to hire

Hi, I’m Caterina Kraemer, a strategic marketing and brand leader who turns insights into growth across Europe. I thrive at the intersection of brand, retail, and customer experience, translating data into activation that resonates with shoppers and partners.

I’ve partnered with teams at Samsung, Nespresso, and boutique brands to deliver integrated go-to-market initiatives, strengthen brand presence, and build lasting partnerships. I’m fluent in Italian and English, enjoy working with diverse, cross-functional groups, and love turning ambitious plans into measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Work Experience

Trade Marketing & Communications Specialist at Samsung Electronics Italy

January 1, 2017 - January 1, 2020

Managed multi-channel launch campaigns and partnerships from strategic planning to execution, ensuring high compliance with brand identity and message clarity. Established frameworks for external communications, agency relationships, and asset quality control. Analysed campaign outcomes and provided actionable insights to improve upcoming activations. Managed external agencies and vendors for events, co-marketing, and branding deliverables. Utilised data to assess performance of activations and iterated to improve future experiences. Developed and executed trade activations and promotions that aligned with brand strategy and increased brand consideration in key segments. Managed local activation of global brand campaigns, ensuring consistency in brand messaging. Collaborated with different teams (commercial, digital, operations) to deliver seamless customer experience at every touchpoint. Designed and executed brand experiences (events, pop-ups, collaborations, photoshoots) to enhance

Trade Marketing Manager at Nespresso Italy

January 1, 2020 - January 1, 2021

Managed trade activations and promotions that aligned with brand strategy and retail execution. Oversaw relationships with agencies and vendors for events, co-marketing initiatives, and merchandising deliverables. Coordinated cross-functional teams to ensure consistent brand messaging and effective in-store experiences. Analyzed activation performance, extracting insights to optimise future campaigns and improve brand consideration in key segments.

Marketing Manager at Poldo Dog Couture

January 1, 2021 - Present

Led multi-channel marketing initiatives from concept to execution, focusing on brand activation, partnerships, and experiential marketing. Delivered cohesive brand storytelling through events, collaborations, and digital campaigns, collaborating with commercial, digital, and operations teams to ensure a seamless customer journey and strong market presence. Built and nurtured strategic collaborations to expand storytelling opportunities and drive brand growth.

Marketing & Communications Manager at Samsung Electronics Italy

January 1, 2021 - Present

Currently leading marketing and communications strategy for Samsung Electronics Italy. Own brand storytelling, go-to-market plans, and cross-functional execution; oversee partnerships, agencies, and multidisciplinary teams; design strategic brand experiences and collaborations; ensure alignment between brand strategy and customer experience.

Trade Marketing & Channel Development Manager at Samsung Electronics Italy

January 1, 2017 - December 31, 2020

Managed trade marketing and channel development across Italy; delivered multi-channel campaigns aligned with global brand direction; coordinated external agencies and stakeholders; drove market-facing initiatives and retail performance; led a multidisciplinary team across PR, digital, social, and partnerships; executed end-to-end go-to-market projects.

Marketing & Communications Manager at Nespresso Italy

January 1, 2020 - December 31, 2021

Led marketing & communications for Italy; directed cross-functional campaigns and partnerships; strengthened brand presence across retail and digital channels; collaborated with sales, digital, and operations to improve customer journey and in-store experiences.

Marketing & Communications Manager at Poldo Dog Couture

January 1, 2014 - December 31, 2017

Led international marketing & communications for a boutique brand; managed multi-channel activations, partnerships, and retail initiatives; strengthened brand presence in key consumer segments; oversaw PR, digital and partnerships; ensured alignment between brand strategy and customer experience.