Consultant Copywriter at Clean Slate Copywriting

• Developing brand strategy, brand voice/TOV guidelines, brand messaging frameworks, storytelling, for clients across SaaS, tech, education, and professional services. • Writing and editing long form website copy, educational blogs, thought leadership articles, eBooks. • Crafting sales funnels from social media posts through to landing pages and email sequences for client launches. • Providing professional copyediting services including annual sustainability reports and AI copyediting. • Business development and operations; marketing strategy; digital marketing; social media content creation, financial management. • Clients include LM Marketing, CORE Econ, IPSE, Chichester Forest School, The Radiator Centre, Giacom, Arup, Wildfish, Brightelm, Motive, Luca Mezzalira (Micro Frontends, personal brand). • Agencies include: Cognition Agency, Wunderman Thompson, Marketing Fusion, WeAreFutures, Transatlantic Entertainment, Jack Renwick, Hutton-Farquahar, Flintlock.

Secondary English Teacher at West Sussex & Brighton

17 years in secondary education, including leadership roles (Manager/Lead Teacher, Key Education Centre; Deputy SENCO, Imberhorne School). Delivered GCSE/A-level English and Drama, trained colleagues, and coordinated multi-agency support for vulnerable learners. Ran English tuition business for secondary students and adult learners. GCSE examiner for Pearson/Edexcel, and union rep for NASUWT.

Consultant Freelance Copywriter at Clean Slate Copywriting

Developing brand strategy, brand voice guidelines, and brand messaging for clients across SaaS, tech, education, and professional services. Writing website copy, educational blogs, thought leadership articles, eBooks, emails, and landing pages. Providing professional copyediting services. Managing business development, operations, marketing strategy, digital marketing, social media content creation, and financial management.

Founder & Copywriting Coach at Clean Slate Copy School

Developing flagship 12-week course (Copy Catalyst) to build core copywriting skills for marketers; delivering online lessons with active learning to maximise engagement. Created the Copy Catalyst Framework. Currently delivering bespoke copywriting workshops and webinars. Authored eBooks on AI copyediting, readability, and concise writing skills.

Secondary English Teacher at West Sussex & Brighton (Multiple roles)

17 years in secondary education, including leadership roles (Manager/Lead Teacher; Deputy SENCO). Delivered GCSE/A-level English and Drama, trained colleagues, and coordinated multi-agency support for vulnerable learners. Ran English tuition business for secondary students and adult learners. GCSE examiner for Pearson/Edexcel; union representative for NASUWT.

Consultant, Freelance Copywriter at Clean Slate Copywriting

Developing brand strategy, brand voice guidelines, and messaging for clients across SaaS, tech, education, and professional services. Writing website copy, educational blogs, thought leadership articles, eBooks, emails, and landing pages. Providing professional copyediting services. Involved in business development and operations, including marketing strategy, digital marketing, social media content creation, and financial management. Clients include LM Marketing, CORE Econ, IPSE, Chichester Forest School, WeAreFutures, Giacom, Arup, Wildfish, Brightelm, and Luca Mezzalira. Agencies collaborated with include Cognition Agency, Wunderman Thompson, Marketing Fusion, WeAreFutures, Transatlantic Entertainment, Jack Renwick, Hutton-Farquahar, and Flintlock.

Copywriting Coach at Clean Slate Copy School

Developing flagship 12-week Copy Catalyst course to build core copywriting skills for marketers, delivering engaging online lessons with active learning approaches. Created the Copy Catalyst Framework. Currently delivering bespoke copywriting skills workshops and webinars. Written and sold eBooks on AI copyediting, readability, and concise writing. Clients include The Novium Museum, intY, Cavendish Consulting, and multiple freelance professionals.