I am a Senior French copywriter, having studied advertising at L’École Supérieure de Publicité. Trained as a copywriter in Paris at Havas, I started my career at JWT Paris. Later, I moved to London to work on several global accounts, pioneering transcreation in the UK, and I have provided creative results for various blue-chip brands.

Catherine Laz

I am a Senior French copywriter, having studied advertising at L’École Supérieure de Publicité. Trained as a copywriter in Paris at Havas, I started my career at JWT Paris. Later, I moved to London to work on several global accounts, pioneering transcreation in the UK, and I have provided creative results for various blue-chip brands.

Available to hire

I am a Senior French copywriter, having studied advertising at L’École Supérieure de Publicité. Trained as a copywriter in Paris at Havas, I started my career at JWT Paris. Later, I moved to London to work on several global accounts, pioneering transcreation in the UK, and I have provided creative results for various blue-chip brands.

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Experience Level

Language

French
Fluent
English
Fluent

Work Experience

French copywriter and transcreation at SharkNinja
January 1, 2024 - January 1, 2025
Created hundreds of copies and transcreations for various advertising and marketing materials, focusing on ads featuring high-profile celebrities and managing projects across teams in multiple locations.
Freelance French copywriter, transcreator, creative lead at Transcreators United
January 1, 2022 - Present
Founded and managed a successful agency offering copywriting and transcreation services for a myriad of clients spanning various sectors.
French copywriter, transcreator, creative lead at Decoder Transcreation
January 1, 2010 - January 1, 2021
Led projects for over 80 clients, producing more than 500 projects in 30 languages, enhancing brand narratives and localization efforts.

Education

BTS (Brevet de Technicien Supérieur de Publicité) at École Supérieure de Publicité
January 1, 1998 - January 1, 2000
BTS (Brevet de Technicien Supérieur de Publicité) at École Supérieure de Publicité
January 11, 2030 - February 9, 2026

Qualifications

IAA Award (International Advertising Association)
January 1, 2000 - January 9, 2026
IAA Award (International Advertising Association)
January 11, 2030 - February 9, 2026

Industry Experience

Retail, Computers & Electronics, Consumer Goods, Media & Entertainment, Other, Professional Services