Marketing Communications Director with a proven track record in the hospitality industry. Expertise includes marketing communications strategy, content marketing, public relations, branding, digital marketing, e-commerce, and team management. A results-driven professional with a Bachelor of Arts in Communications and Media Management from the University of South Australia.

Catherine Lim

Marketing Communications Director with a proven track record in the hospitality industry. Expertise includes marketing communications strategy, content marketing, public relations, branding, digital marketing, e-commerce, and team management. A results-driven professional with a Bachelor of Arts in Communications and Media Management from the University of South Australia.

Available to hire

Marketing Communications Director with a proven track record in the hospitality industry. Expertise includes marketing communications strategy, content marketing, public relations, branding, digital marketing, e-commerce, and team management. A results-driven professional with a Bachelor of Arts in Communications and Media Management from the University of South Australia.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Language

English
Fluent
Thai
Beginner
Chinese
Fluent
Burmese
Beginner
Spanish; Castilian
Beginner

Work Experience

Marketing Communications Director at Myanmar Golden Rock International Pte Ltd
June 1, 2018 - Present
Develop strategic marketing plans and provide marketing, communications, and branding support for clients. Coordinate all integrated marketing efforts including advertising, branding, public relations, promotions, design, and collaterals. Liaise with advertising and design agencies to manage advertising efforts, print and digital creatives, media, and production. Maintain and increase online presence and activity for clients' websites and social media platforms. Oversee brand content of websites and social media. Implement digital marketing strategies such as Social Media marketing, Content Marketing, SEO, SEM campaigns, online ads, and Google Analytics. Provide recommendations to increase portfolio visibility both offline and online.
Cluster Marketing Director at GCP Hospitality
May 31, 2018 - July 27, 2025
Develop strategic marketing plans and provide marketing, communications, and branding support. Coordinate all areas of integrated marketing including advertising, branding, public relations, promotions, F&B promotions, design, and collaterals. Liaise with advertising and design agencies for advertising efforts, print and digital creatives, media, and production including photoshoots and video production. Maintain and increase online presence, views, and followers for website and social media platforms. Manage digital marketing efforts including Social Media marketing, Content Marketing, SEO, SEM campaigns, online ads, and Google Analytics. Oversee brand content of websites and social media. Responsible for pre-opening and opening marketing plans and strategies for a lifestyle hotel.
Marketing & Ecommerce Manager APAC at Outrigger Resorts Asia Pacific
June 30, 2016 - July 27, 2025
Develop strategic marketing plans and provide marketing, communications, and branding support for beachfront resorts and hotels in the Asia Pacific region. Coordinate integrated marketing efforts including advertising, branding, public relations, promotions, design, and collaterals. Liaise with advertising and design agencies to coordinate advertising efforts, print and digital creatives, media, and production such as photoshoots and video production. Manage online presence, social media activity and followers. Execute digital marketing strategies including Social Media marketing, Content Marketing, SEO, SEM campaigns, online ads, and Google Analytics. Oversee brand content on websites, regional microsites, and social media platforms. Responsible for pre-opening and opening marketing plans for the Maldives resort.
Web & Marketing Communications Manager at NagaWorld Limited
October 31, 2014 - July 27, 2025
Develop and implement online marketing, communications, and promotional plans to create awareness, engage audiences, and promote brand identity. Manage website and content. Liaise with advertising and design agencies coordinating efforts on advertising, print and digital creatives, media, and production including photoshoots and video production. Handle digital marketing including copywriting for websites, social media posts, and printed collaterals. Develop and design marketing collaterals.
Marketing Communications Manager at Absolute Fashionista Pte Ltd
February 28, 2012 - July 27, 2025
Develop and implement integrated marketing strategy, brand communications, and sales promotional plans. Source and oversee photoshoots. Handle digital marketing copywriting for websites, social media, and printed collaterals. Manage company budget and stock acquisition.
Sponsorship Marketing Executive at Q Lifestyle (S) Pte Ltd
October 31, 2010 - July 27, 2025
Liaise with partners and internal teams for sports sponsorship promotions including the Goal of the Month contest and production of TVCs. Execute Player Escort Programme. Manage content copywriting for online and print media. Coordinate design and development of marketing collaterals. Plan and implement events and activities to enhance corporate brand visibility.
Senior Marketing Communications Executive at Singapore Advanced Research & Education Network
October 31, 2009 - July 27, 2025
Develop and implement external relations strategies. Create marketing and communication materials for events and services. Manage website content and revamp site. Plan and organize events, seminars, and workshops. Source partners and increase membership base. Participate in global network conferences.
Marketing & Publicity Officer at Basketball Association of Singapore
October 31, 2006 - July 27, 2025
Assist and coordinate fundraising and sponsorship programs. Develop media management programs. Implement marketing communications to increase public awareness and promote basketball. Coordinate media and communications. Manage website content.

Education

Bachelor of Arts at University of South Australia
March 1, 2008 - October 31, 2009
Advanced Diploma at Management Development Institute of Singapore
March 1, 2003 - February 29, 2004
Diploma at Management Development Institute of Singapore
June 1, 2002 - February 28, 2003

Qualifications

200 hrs. Yoga Teacher Training Yoga Alliance
June 1, 2019 - July 27, 2025
Making Sense of Fund Raising
January 11, 2030 - July 27, 2025
Basic Flying Course, Youth Flying Club
January 11, 2030 - July 27, 2025
Padi Open Water Diver Certification
January 11, 2030 - July 27, 2025
Standard First Aid with CPR + AED
January 11, 2030 - July 27, 2025

Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services, Education, Retail, Non-Profit Organization