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I work with founders and leadership teams who want marketing to actually drive revenue, not just likes and leads. As a Fractional GTM Leader, I help US startups and growth-stage companies put the right growth systems in place: the plays, channels, messaging, and sales funnel. The result? Targets get hit, customers grow, and revenue goes up. All without the cost of a full-time hire. I’m currently open to new collaborations and have availability to support founders and teams looking to scale demand generation, optimize CAC, or unlock new growth channels. With 10+ years in Demand Generation and Growth, I’ve scaled multiple startups, including helping a US tech unicorn reach $400M ARR and delivering $25M+ pipeline in FY25 through multi-channel campaigns, CRO, ABM, and lead-to-opportunity acceleration. I thrive at the intersection of strategy + execution: designing GTM plays, scaling Paid Media, aligning marketing with sales, and building systems that scale pipeline and revenue predictably. Let’s connect: calendly.com/catiacn/quick-huddle-15-minute-chat…I work with founders and leadership teams who want marketing to actually drive revenue, not just likes and leads. As a Fractional GTM Leader, I help US startups and growth-stage companies put the right growth systems in place: the plays, channels, messaging, and sales funnel. The result? Targets get hit, customers grow, and revenue goes up. All without the cost of a full-time hire. I’m currently open to new collaborations and have availability to support founders and teams looking to scale demand generation, optimize CAC, or unlock new growth channels. With 10+ years in Demand Generation and Growth, I’ve scaled multiple startups, including helping a US tech unicorn reach $400M ARR and delivering $25M+ pipeline in FY25 through multi-channel campaigns, CRO, ABM, and lead-to-opportunity acceleration. I thrive at the intersection of strategy + execution: designing GTM plays, scaling Paid Media, aligning marketing with sales, and building systems that scale pipeline and revenue predictably. Let’s connect: calendly.com/catiacn/quick-huddle-15-minute-chat

Catia Nunes

Growth Marketer, Performance Marketer, Digital Marketer, +3

5.0 (1 review)

I work with founders and leadership teams who want marketing to actually drive revenue, not just likes and leads. As a Fractional GTM Leader, I help US startups and growth-stage companies put the right growth systems in place: the plays, channels, messaging, and sales funnel. The result? Targets get hit, customers grow, and revenue goes up. All without the cost of a full-time hire. I’m currently open to new collaborations and have availability to support founders and teams looking to scale demand generation, optimize CAC, or unlock new growth channels. With 10+ years in Demand Generation and Growth, I’ve scaled multiple startups, including helping a US tech unicorn reach $400M ARR and delivering $25M+ pipeline in FY25 through multi-channel campaigns, CRO, ABM, and lead-to-opportunity acceleration. I thrive at the intersection of strategy + execution: designing GTM plays, scaling Paid Media, aligning marketing with sales, and building systems that scale pipeline and revenue predictably. Let’s connect: calendly.com/catiacn/quick-huddle-15-minute-chat…I work with founders and leadership teams who want marketing to actually drive revenue, not just likes and leads. As a Fractional GTM Leader, I help US startups and growth-stage companies put the right growth systems in place: the plays, channels, messaging, and sales funnel. The result? Targets get hit, customers grow, and revenue goes up. All without the cost of a full-time hire. I’m currently open to new collaborations and have availability to support founders and teams looking to scale demand generation, optimize CAC, or unlock new growth channels. With 10+ years in Demand Generation and Growth, I’ve scaled multiple startups, including helping a US tech unicorn reach $400M ARR and delivering $25M+ pipeline in FY25 through multi-channel campaigns, CRO, ABM, and lead-to-opportunity acceleration. I thrive at the intersection of strategy + execution: designing GTM plays, scaling Paid Media, aligning marketing with sales, and building systems that scale pipeline and revenue predictably. Let’s connect: calendly.com/catiacn/quick-huddle-15-minute-chat

Available to hire

I work with founders and leadership teams who want marketing to actually drive revenue, not just likes and leads. As a Fractional GTM Leader, I help US startups and growth-stage companies put the right growth systems in place: the plays, channels, messaging, and sales funnel. The result? Targets get hit, customers grow, and revenue goes up. All without the cost of a full-time hire.

I’m currently open to new collaborations and have availability to support founders and teams looking to scale demand generation, optimize CAC, or unlock new growth channels.

With 10+ years in Demand Generation and Growth, I’ve scaled multiple startups, including helping a US tech unicorn reach $400M ARR and delivering $25M+ pipeline in FY25 through multi-channel campaigns, CRO, ABM, and lead-to-opportunity acceleration.

I thrive at the intersection of strategy + execution: designing GTM plays, scaling Paid Media, aligning marketing with sales, and building systems that scale pipeline and revenue predictably.

Let’s connect: calendly.com/catiacn/quick-huddle-15-minute-chat

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

German

Intermediate

Spanish; Castilian

Advanced

Italian

Intermediate

French

Intermediate

Work Experience

Director, Performance Marketing | Growth Marketing | Demand Gen | SaaS | Tech Unicorn at Talkdesk

February 1, 2024 - August 31, 2025

Strategic leader of the Performance Marketing team in a high-growth US-based SaaS company. Responsible for 7 lead-generation channels (paid search, social, web, 3rd party, ABM, multiple vendors and external agencies) and for managing multi-million-dollar budgets across regions and objectives from brand awareness to demand generation. Delivered YoY growth in inquiries (+24%), paid search demo requests (+40%), MQLs (+12%), and generated a $ pipeline increase (+9%). Led analytics, web optimization, A/B testing, audience segmentation, content briefs, and collaborated with leadership to shape growth strategy using Tableau, Salesforce, Google Analytics, and other tools.

Sr. Performance Marketing & Web Optimization Manager | Growth Marketing at Talkdesk

February 1, 2024 - October 8, 2025

Strategic thinker and manager of the Performance Marketing & Web Optimization function in a fast-growing tech unicorn. Oversaw 7 channels, budgets, and initiatives spanning brand to demand generation; presented insights to executives and steered cross-functional teams. Achievements include YoY growth in inquiries, demo requests, MQLs, and pipeline, plus strong ABM engagement.

Paid Media Manager | Growth Marketing at Talkdesk

August 1, 2021 - October 8, 2025

Managed Paid Search and display campaigns across US, Brazil and global ABM with 6sense; delivered consistent growth across channels, including 50%+ brand awareness YoY, 308%+ paid search leads YoY, and 83%+ MQLs YoY. Led landing page testing and optimization and collaborated with internal teams on ROI and campaign optimization.

Digital Marketing Campaign Manager | Performance Marketing | Agency at Leads4Sales Portugal

November 1, 2019 - October 8, 2025

Led multi-channel digital marketing campaigns for national and international clients, covering PPC, Facebook Ads, Email Marketing, Content Marketing, SEO and landing page optimization. Managed budgets, forecasted KPIs, and blended data sources to maximize ROI and identify growth opportunities.

Online Engagement and Content Advisor at City of Port Phillip

June 1, 2016 - October 8, 2025

Built and delivered digital engagement and content strategies across council channels; staffed online engagement initiatives, planned campaigns, and measured impact; mentored staff in digital and social media practices.

Senior Communications Officer at UN Global Compact - Cities Programme (NGO)

September 1, 2017 - October 8, 2025

Managed communication materials, marketing collateral, newsletters, press releases, and web content; collaborated with staff to ensure consistent messaging and support policy projects; developed communications plans and measured performance.

Founder and Web Project Manager at Portuguese in Australia INC

June 1, 2017 - October 8, 2025

Founded and managed a bilingual digital brand; built the website, created content, promoted via multiple channels, and generated revenue through Google Ad revenue. Led a team of designers and developers to manage the site using Drupal, fostering partnerships and community initiatives.

Fractional Head of Growth Marketing | B2B Demand Generation | US Market at Strtaivise, Inc

September 1, 2025 - Present

Education

No Code AI and Machine Learning: Building Data Science Solutions at MIT Professional Education

September 1, 2024 - December 1, 2024

Digital Marketing Specialist – Strategy and Planning at Digital Marketing Institute

January 1, 2021 - January 1, 2022

Certificate, Digital Marketing at General Assembly Sydney

January 1, 2018 - January 1, 2018

Certificate at MIT Professional Education

September 1, 2024 - December 1, 2024

Certification at Digital Marketing Institute

January 1, 2021 - December 31, 2022

Postgraduate Diploma at London School of Journalism

January 1, 2005 - December 31, 2005