I work with founders and leadership teams who want marketing to actually drive revenue, not just likes and leads.
I work with founders and leadership teams who want marketing to actually drive revenue, not just likes and leads. As a Fractional GTM Leader, I help US startups and growth-stage companies put the right growth systems in place: the plays, channels, messaging, and sales funnel. The result? Targets get hit, customers grow, and revenue goes up. All without the cost of a full-time hire.
I’m currently open to new collaborations and have availability to support founders and teams looking to scale demand generation, optimize CAC, or unlock new growth channels.
With 10+ years in Demand Generation and Growth, I’ve scaled multiple startups, including helping a US tech unicorn reach $400M ARR and delivering $25M+ pipeline in FY25 through multi-channel campaigns, CRO, ABM, and lead-to-opportunity acceleration.
I thrive at the intersection of strategy + execution: designing GTM plays, scaling Paid Media, aligning marketing with sales, and building systems that scale pipeline and revenue predictably.
Let’s connect: calendly.com/catiacn/quick-huddle-15-minute-chat
I led the global Paid Search strategy and execution for a US SaaS unicorn in the AI Contact Center space, rebuilding full-funnel Google Ads campaigns and aligning GTM strategy with Sales and RevOps for new AI product launches.
Key Results:
7.88x ROI on Paid Search
$5.9M pipeline generated (+154% above target)
170% increase in qualified leads
$3M+ in recovered misattributed pipeline
Lower CPLs and improved CAC efficiency
Strategic thinker and manager of the Performance Marketing & Web Optimization function in a fast-growing tech unicorn. Oversaw 7 channels, budgets, and initiatives spanning brand to demand generation; presented insights to executives and steered cross-functional teams. Achievements include YoY growth in inquiries, demo requests, MQLs, and pipeline, plus strong ABM engagement.
Strategic leader of the Performance Marketing team in a high-growth US-based SaaS company. Responsible for 7 lead-generation channels (paid search, social, web, 3rd party, ABM, multiple vendors and external agencies) and for managing multi-million-dollar budgets across regions and objectives from brand awareness to demand generation. Delivered YoY growth in inquiries (+24%), paid search demo requests (+40%), MQLs (+12%), and generated a $ pipeline increase (+9%). Led analytics, web optimization, A/B testing, audience segmentation, content briefs, and collaborated with leadership to shape growth strategy using Tableau, Salesforce, Google Analytics, and other tools.
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