SaaS Revenue Growth Case Study
Catia Nunes
Published
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I led the global Paid Search strategy and execution for a US SaaS unicorn in the AI Contact Center space, rebuilding full-funnel Google Ads campaigns and aligning GTM strategy with Sales and RevOps for new AI product launches.
Key Results:
7.88x ROI on Paid Search
$5.9M pipeline generated (+154% above target)
170% increase in qualified leads
$3M+ in recovered misattributed pipeline
Lower CPLs and improved CAC efficiency