Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

With over 11 years in digital marketing, I help e-commerce brands and digital creators scale with proven strategies in influencer marketing, conversion-driven email flows, and performance-focused Meta Ads. 🧠 What I Do: Build influencer campaigns that generate 6–7 figure launches Increase email revenue by 25–40% through automated flows Architect performance creative that consistently delivers 4x ROAS Support beauty, wellness, fashion, and nic-free wellness brands…With over 11 years in digital marketing, I help e-commerce brands and digital creators scale with proven strategies in influencer marketing, conversion-driven email flows, and performance-focused Meta Ads. 🧠 What I Do: Build influencer campaigns that generate 6–7 figure launches Increase email revenue by 25–40% through automated flows Architect performance creative that consistently delivers 4x ROAS Support beauty, wellness, fashion, and nic-free wellness brands

Cayla Ridley

Influencer Marketing Manager, Marketing Consultant, Banner Ad Designer, +2





With over 11 years in digital marketing, I help e-commerce brands and digital creators scale with proven strategies in influencer marketing, conversion-driven email flows, and performance-focused Meta Ads. 🧠 What I Do: Build influencer campaigns that generate 6–7 figure launches Increase email revenue by 25–40% through automated flows Architect performance creative that consistently delivers 4x ROAS Support beauty, wellness, fashion, and nic-free wellness brands…With over 11 years in digital marketing, I help e-commerce brands and digital creators scale with proven strategies in influencer marketing, conversion-driven email flows, and performance-focused Meta Ads. 🧠 What I Do: Build influencer campaigns that generate 6–7 figure launches Increase email revenue by 25–40% through automated flows Architect performance creative that consistently delivers 4x ROAS Support beauty, wellness, fashion, and nic-free wellness brands

Available to hire

With over 11 years in digital marketing, I help e-commerce brands and digital creators scale with proven strategies in influencer marketing, conversion-driven email flows, and performance-focused Meta Ads.

🧠 What I Do:

Build influencer campaigns that generate 6–7 figure launches

Increase email revenue by 25–40% through automated flows

Architect performance creative that consistently delivers 4x ROAS

Support beauty, wellness, fashion, and nic-free wellness brands

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Work Experience

Influencer Marketing Manager at Red Dress Boutique

May 2, 2017 - October 30, 2019

•Strategically identify influencers for sponsored campaigns and events that maximize ROI and achieve campaign KPIs. •Manage and lead influencer campaigns to ensure timely execution of influencer deliverables, communication and coordination of logistics based on influencer contracts. •Maintain existing and develop new relationships within the lifestyle and fashion influencer community; work closely during campaigns from product selection to content approval to drive engagement and conversions. •Build and maintain strategic partnerships with agencies such as DBA, APA, & Trend MGMT to facilitate influencer research, campaign development and creative content execution •Track and evaluate the performance of influencer campaigns using Google Analytics, CJ Affiliate, & Shopify; adjust strategy as needed to accomplish goals and effectively increase sales •Analyzes performance metrics, reviews creative and brainstorms with CEO and MVP to develop and implement strategic branded trips since January 2019 (Four Seasons - Orlando/Disney World, Four Seasons - Oahu, & City of Seaside, FL)

Marketing Director at Quorra Agency

November 1, 2021 - Present

INFLUENCER MARKETING - Design, manage, and execute influencer marketing campaigns for e-commerce brands across Instagram, TikTok, and YouTube, collaborating with influencers who 50k-2M followers. - Develop strong relationships with high-profile influencers, negotiating contracts and ensuring campaign deliverables meet client objectives. - Create comprehensive influencer briefs, aligning content with brand voice and goals for product launches and awareness campaigns. - Track and analyze influencer performance, measuring engagement, reach, and conversions, and provide detailed reports to stakeholders. EMAIL MARKETING - Develop, implement, and optimize email marketing campaigns for 15+ e-commerce clients using platforms like Mailchimp, Klaviyo, and ActiveCampaign. - Create targeted email flows, including welcome series, abandoned cart sequences, and re-engagement campaigns, resulting in a 20% increase in conversion rates. - Conduct A/B testing on subject lines, CTAs, and email designs to consistently improve open and click-through rates. - Collaborate with the content and design team to produce engaging email templates that align with client branding. - Analyze campaign performance data and report metrics to clients, providing insights for continuous improvement. META ADS MARKETING - Plan, launch, and optimize Meta (Facebook and Instagram) ad campaigns for a diverse portfolio of clients, achieving an average ROAS of 4x. - Conduct in-depth audience targeting research and create custom and lookalike audiences to drive qualified traffic to client websites. - Design and test ad creatives, copy, and landing pages to ensure maximum ad performance and engagement. - Regularly analyze ad performance data using Facebook Ads Manager and Google Analytics, adjusting bidding strategies and ad placements to meet KPIs. - Collaborate with the creative team to ensure consistency between organic social content and paid ad campaigns.INFLUENCER MARKETING - Design, manage, and execute influencer marketing campaigns for e-commerce brands across Instagram, TikTok, and YouTube, collaborating with influencers who 50k-2M followers. - Develop strong relationships with high-profile influencers, negotiating contracts and ensuring campaign deliverables meet client objectives. - Create comprehensive influencer briefs, aligning content with brand voice and goals for product launches and awareness campaigns. - Track and analyze influencer performance, measuring engagement, reach, and conversions, and provide detailed reports to stakeholders. EMAIL MARKETING - Develop, implement, and optimize email marketing campaigns for 15+ e-commerce clients using platforms like Mailchimp, Klaviyo, and ActiveCampaign. - Create targeted email flows, including welcome series, abandoned cart sequences, and re-engagement campaigns, resulting in a 20% increase in conversion rates. - Conduct A/B testing on subject lines, CTAs, and email designs to consistently improve open and click-through rates. -