Hi I’m Cayley of Franky Sunshine Designs. As a Designer and Art Director with over 10 years of experience in multiple fields of design—from branding, advertising, game design and more recently retail interior design—I have found a passion for bringing people's creative visions to life and telling their stories through design, from paper to digital and in three-dimensional spaces. My design style represents my personality: bold and bright, and I hope we can create magic together in the future.

Cayley Baker

Hi I’m Cayley of Franky Sunshine Designs. As a Designer and Art Director with over 10 years of experience in multiple fields of design—from branding, advertising, game design and more recently retail interior design—I have found a passion for bringing people's creative visions to life and telling their stories through design, from paper to digital and in three-dimensional spaces. My design style represents my personality: bold and bright, and I hope we can create magic together in the future.

Available to hire

Hi I’m Cayley of Franky Sunshine Designs. As a Designer and Art Director with over 10 years of experience in multiple fields of design—from branding, advertising, game design and more recently retail interior design—I have found a passion for bringing people’s creative visions to life and telling their stories through design, from paper to digital and in three-dimensional spaces.

My design style represents my personality: bold and bright, and I hope we can create magic together in the future.

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Language

English
Fluent

Work Experience

Senior Brand Designer at TDC & Co.
February 1, 2020 - December 1, 2024
Specialist Brand Designer in the retail interior design space; partnered with major local brands including Veldskoen, Shelflife, Checkers, and TFG; helped grow the in-house brand team from 3 to 9 people, providing leadership and art direction.
Designer & Art Director at Freelance
January 1, 2018 - January 1, 2020
Contract/freelance work across branding, advertising and game design; collaborated with design agencies like Simplr, 9Point, Paperjet Wednesday and Figureight; longer-term projects with Flick as an Infographic Designer and SeaMonster for the Lemonade Day app.
Designer & Art Director at Franky Sunshine Designs (Freelance)
April 1, 2024 - Present
Freelance designer and art director for various clients; producing branding concepts, UX/UI work, and advertising designs; ongoing freelance work since 2024-04, with collaborations alongside agencies and clients including SeaMonster and Flick.

Education

Bachelor of Information Design at University of Pretoria
January 1, 2011 - December 31, 2014

Qualifications

Honours equivalent
January 11, 2030 - January 5, 2026

Industry Experience

Retail, Media & Entertainment, Professional Services, Software & Internet