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Hi, I’m Cecilia Tjornby, a results-driven digital growth strategist based in London. I specialize in building and scaling high-engagement social brands on Instagram, TikTok, and Facebook, with a proven track record of growing TikTok to over 100,000 followers and Instagram to over 90,000 in under six months through organic content and data-informed strategies. I have hands-on experience in audience psychology, content positioning, conversion storytelling, performance analytics, and lead-generating funnel development. I combine strategic content frameworks, high-converting short-form video, and social listening to drive sustainable brand growth. I love shaping clear content pillars, refining messaging across platforms, and using analytics to optimize reach, engagement, and conversion while maintaining a friendly, collaborative approach with teams and partners.…Hi, I’m Cecilia Tjornby, a results-driven digital growth strategist based in London. I specialize in building and scaling high-engagement social brands on Instagram, TikTok, and Facebook, with a proven track record of growing TikTok to over 100,000 followers and Instagram to over 90,000 in under six months through organic content and data-informed strategies. I have hands-on experience in audience psychology, content positioning, conversion storytelling, performance analytics, and lead-generating funnel development. I combine strategic content frameworks, high-converting short-form video, and social listening to drive sustainable brand growth. I love shaping clear content pillars, refining messaging across platforms, and using analytics to optimize reach, engagement, and conversion while maintaining a friendly, collaborative approach with teams and partners.

Cecilia Tjornby

Growth Marketer, Brand Strategist, Marketing Strategist, +2

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Hi, I’m Cecilia Tjornby, a results-driven digital growth strategist based in London. I specialize in building and scaling high-engagement social brands on Instagram, TikTok, and Facebook, with a proven track record of growing TikTok to over 100,000 followers and Instagram to over 90,000 in under six months through organic content and data-informed strategies. I have hands-on experience in audience psychology, content positioning, conversion storytelling, performance analytics, and lead-generating funnel development. I combine strategic content frameworks, high-converting short-form video, and social listening to drive sustainable brand growth. I love shaping clear content pillars, refining messaging across platforms, and using analytics to optimize reach, engagement, and conversion while maintaining a friendly, collaborative approach with teams and partners.…Hi, I’m Cecilia Tjornby, a results-driven digital growth strategist based in London. I specialize in building and scaling high-engagement social brands on Instagram, TikTok, and Facebook, with a proven track record of growing TikTok to over 100,000 followers and Instagram to over 90,000 in under six months through organic content and data-informed strategies. I have hands-on experience in audience psychology, content positioning, conversion storytelling, performance analytics, and lead-generating funnel development. I combine strategic content frameworks, high-converting short-form video, and social listening to drive sustainable brand growth. I love shaping clear content pillars, refining messaging across platforms, and using analytics to optimize reach, engagement, and conversion while maintaining a friendly, collaborative approach with teams and partners.

Available to hire

Hi, I’m Cecilia Tjornby, a results-driven digital growth strategist based in London. I specialize in building and scaling high-engagement social brands on Instagram, TikTok, and Facebook, with a proven track record of growing TikTok to over 100,000 followers and Instagram to over 90,000 in under six months through organic content and data-informed strategies. I have hands-on experience in audience psychology, content positioning, conversion storytelling, performance analytics, and lead-generating funnel development.

I combine strategic content frameworks, high-converting short-form video, and social listening to drive sustainable brand growth. I love shaping clear content pillars, refining messaging across platforms, and using analytics to optimize reach, engagement, and conversion while maintaining a friendly, collaborative approach with teams and partners.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Swedish

Fluent

Italian

Advanced

Work Experience

Researcher at University of East London & NHS - London

January 1, 2012 - March 1, 2013

Synthesized quantitative and qualitative data into strategic recommendations, delivering clear reports and presentations to senior stakeholders; translated rigorous research findings into operational and strategic insights influencing service development and organizational growth; directed multi-disciplinary research initiatives, shaping study design, execution, and delivery to generate actionable insights; led complex cognitive and behavioural assessments, leveraging advanced digital platforms and standardized frameworks to drive performance measurement and improvement.

Therapy Services Coordinator at Nightingale Hospital - London

June 1, 2013 - June 1, 2022

Led operations within a high-volume professional services department, ensuring efficiency, compliance, and service quality; grew the team from 50 to 100 staff; managed recruitment, onboarding, and performance development for all 100 professionals; oversaw allocation of 175+ monthly client cases, implementing systems to optimise capacity, quality, and turnaround; project-managed compliance audits across 90+ practitioners; coordinated multi-service delivery across four programmes; developed strategic external partnerships to strengthen the referral pipeline and revenue growth; contributed to policy development including remote service delivery frameworks; analysed operational data and presented performance reports to inform decision-making; managed complex escalations and protected client retention and brand reputation.

Practice Manager at Building Blocks Therapy Centre - London

June 1, 2022 - June 1, 2024

Oversaw referral pathways, case load allocation, scheduling and service coordination; increased client load and revenue through building strategic relationships with external referrers and partner organisations; managed budgeting, invoicing and revenue oversight; handled complaints and ensured regulatory and best-practice compliance; implemented and streamlined new operational systems to improve efficiency and support clinic growth; line managed a multi-disciplinary team of 10; led recruitment, onboarding and performance management; authored and implemented the organisation’s safeguarding policy.

Social Media Marketing & Growth Expert at Self-Employed

May 1, 2023 - Present

Build and scale multi-platform social media brands from scratch across TikTok, Instagram, Facebook, and Threads; grew TikTok to 100,000+ followers and Instagram to 90,000+ within six months using fully organic growth strategies; developed and executed comprehensive content strategy frameworks with clear pillars to drive brand clarity, audience growth and engagement; created high-converting short-form video content with strategic hooks and scripts grounded in storytelling and audience psychology; analyzed platform analytics to refine content strategy, optimise reach and improve conversion rates; designed and implemented lead generation funnels using Systeme.io to convert social traffic into email subscribers and customers; established strong brand positioning and messaging alignment to support sustainable, scalable growth; produced and edited video content using Canva, CapCut, analytics dashboards, and native platform tools; drove community engagement and retention through strategic aud