Available to hire
I help B2B, B2C and e-commerce businesses grow through customer acquisition strategy, Meta, Google and TikTok Ads and funnel optimization.
With 8+ years of experience, 300+ campaigns and €5M+ in managed ad spend, I combine strategic direction with hands-on expertise gained at Ogilvy, RCKT and WeVenture.
My work connects paid media, creative, landing pages, tracking and CRM to generate qualified leads and sales. Results include reducing a B2B client’s cost per lead from €600 to €150 while doubling the qualified-lead share.
Want to improve your customer acquisition? Let’s talk.
Experience Level
Language
German
Fluent
English
Advanced
Spanish; Castilian
Intermediate
Work Experience
Marketing Consultant at CD Digital Marketing Consulting
March 1, 2023 - PresentIndependent full-funnel acquisition for B2B and consumer businesses: develop and optimize paid media, landing pages, CRM follow-up, and tracking. Example outcomes include generating 539 finance inquiries, reducing CPL from €600 to €150, and increasing qualified lead share from 30% to 60%. Implement GA4, GTM, Conversions API, and reporting to connect media performance to lead quality and pipeline, plus creative briefs and testing roadmaps. Delivered recruiting results including 312 applications and 5 hires at €980 per hire, and event bookings at 7.8x ROAS.
Senior Marketing Manager at WEVENTURE
October 1, 2022 - February 1, 2023Translated business goals into paid acquisition, customer journey, and conversion plans. Coordinated paid media and creative specialists, and presented performance insights and recommendations to the client.
Marketing Consultant / Performance Marketing Manager at RCKT
September 1, 2021 - October 1, 2022Developed and optimized Google and paid social campaigns, identifying audience, creative, and landing-page bottlenecks. Combined market research, CRM recommendations, and performance data to build client roadmaps across acquisition and conversion.
Product Marketing Manager at Universal Units
January 1, 2020 - September 1, 2021Supported positioning and go-to-market across paid social, PPC, YouTube, and email. Implemented HubSpot and improved customer journeys, contributing to a 250% conversion-rate improvement and 45% revenue growth.
Business Development Manager at Opinary
August 1, 2019 - January 1, 2020Researched target accounts and developed pitch materials. Improved prospect data and follow-up processes for an audience engagement platform.
Digital Marketing Consultant / Performance Marketing Manager at Universal Music Group
January 1, 2019 - June 1, 2019Supported artist and release campaigns through paid media planning, audience analysis, reporting, and presentations.
Business Development Intern at EDEKA DIGITAL
July 1, 2018 - December 1, 2018Contributed to market research, strategic pitch materials, and campaign analysis for digital growth initiatives.
Controlling Intern at Ogilvy
March 1, 2018 - June 1, 2018Supported budget and performance analysis, market research, reporting, and pitch preparation.
Education
B.Sc. Business Administration / Marketing at ESM Academy
January 1, 2018 - January 1, 2018Qualifications
Industry Experience
Financial Services, Professional Services, Education, Software & Internet, Media & Entertainment, Other
Experience Level
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