As a branding professional, I have worked in luxury houses for seven years (CHANEL, Saint-Louis [Hermès], Coringer, TAG Heuer [LVMH]), as Project Manager in Brand Management, Operational Management as well as Product Development. Therefore, I know how to apply any cultural or brand code on diverse applications with a global vision : website, names of collections, visual merchandising, retail design, product, VIP client experiences/exhibitions or even storytelling. Developing impactful concepts for each with detailed reproduction guidelines, taught me how to renew any brand image with creativity while adapting it internationally to local cultures specificities : by looking for and selecting trustful partners, being curious and learning about local aesthetics and cultural codes, and finally by coordinating artists, creative agencies and production teams locally, all around the world. I thus always used both my rigor and creativity, as I have a strong interest in photography and writing. These grew overtime within the Houses I had the chance to work for : it led me to direct shootings sets for CHANEL or Saint-Louis, as well as write Heritage Communiqués or exhibition texts for these, or even my own book, published this year in 2025.…As a branding professional, I have worked in luxury houses for seven years (CHANEL, Saint-Louis [Hermès], Coringer, TAG Heuer [LVMH]), as Project Manager in Brand Management, Operational Management as well as Product Development. Therefore, I know how to apply any cultural or brand code on diverse applications with a global vision : website, names of collections, visual merchandising, retail design, product, VIP client experiences/exhibitions or even storytelling. Developing impactful concepts for each with detailed reproduction guidelines, taught me how to renew any brand image with creativity while adapting it internationally to local cultures specificities : by looking for and selecting trustful partners, being curious and learning about local aesthetics and cultural codes, and finally by coordinating artists, creative agencies and production teams locally, all around the world. I thus always used both my rigor and creativity, as I have a strong interest in photography and writing. These grew overtime within the Houses I had the chance to work for : it led me to direct shootings sets for CHANEL or Saint-Louis, as well as write Heritage Communiqués or exhibition texts for these, or even my own book, published this year in 2025.WWWW…