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Hi, I’m Amanda McBride, a Wine Club & Hospitality Leadership professional based in Los Olivos, California. I bring 17+ years of experience elevating premium wine experiences across wine clubs, hospitality, training, and operations. I’m known for growing membership, unlocking guest curiosity through education and access, leading teams, and optimizing CRM, POS, and revenue systems to support innovative by-the-glass and direct-to-consumer growth. I collaborate cross-functionally with marketing, sales, guest experience, and operations teams. Fluent in English with strong written and verbal communication, I support brand messaging, customer education, and internal collaboration. I’m passionate about turning data into actionable insights and delivering memorable guest experiences.…Hi, I’m Amanda McBride, a Wine Club & Hospitality Leadership professional based in Los Olivos, California. I bring 17+ years of experience elevating premium wine experiences across wine clubs, hospitality, training, and operations. I’m known for growing membership, unlocking guest curiosity through education and access, leading teams, and optimizing CRM, POS, and revenue systems to support innovative by-the-glass and direct-to-consumer growth. I collaborate cross-functionally with marketing, sales, guest experience, and operations teams. Fluent in English with strong written and verbal communication, I support brand messaging, customer education, and internal collaboration. I’m passionate about turning data into actionable insights and delivering memorable guest experiences.

Amanda McBride

Project Manager, Content Strategist, Marketing Strategist, +1

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Hi, I’m Amanda McBride, a Wine Club & Hospitality Leadership professional based in Los Olivos, California. I bring 17+ years of experience elevating premium wine experiences across wine clubs, hospitality, training, and operations. I’m known for growing membership, unlocking guest curiosity through education and access, leading teams, and optimizing CRM, POS, and revenue systems to support innovative by-the-glass and direct-to-consumer growth. I collaborate cross-functionally with marketing, sales, guest experience, and operations teams. Fluent in English with strong written and verbal communication, I support brand messaging, customer education, and internal collaboration. I’m passionate about turning data into actionable insights and delivering memorable guest experiences.…Hi, I’m Amanda McBride, a Wine Club & Hospitality Leadership professional based in Los Olivos, California. I bring 17+ years of experience elevating premium wine experiences across wine clubs, hospitality, training, and operations. I’m known for growing membership, unlocking guest curiosity through education and access, leading teams, and optimizing CRM, POS, and revenue systems to support innovative by-the-glass and direct-to-consumer growth. I collaborate cross-functionally with marketing, sales, guest experience, and operations teams. Fluent in English with strong written and verbal communication, I support brand messaging, customer education, and internal collaboration. I’m passionate about turning data into actionable insights and delivering memorable guest experiences.

Available to hire

Hi, I’m Amanda McBride, a Wine Club & Hospitality Leadership professional based in Los Olivos, California. I bring 17+ years of experience elevating premium wine experiences across wine clubs, hospitality, training, and operations. I’m known for growing membership, unlocking guest curiosity through education and access, leading teams, and optimizing CRM, POS, and revenue systems to support innovative by-the-glass and direct-to-consumer growth.

I collaborate cross-functionally with marketing, sales, guest experience, and operations teams. Fluent in English with strong written and verbal communication, I support brand messaging, customer education, and internal collaboration. I’m passionate about turning data into actionable insights and delivering memorable guest experiences.