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Hi, I’m Cesar Pumayalla, a Performance Marketing Specialist focused on building data-driven B2B campaigns across Google Ads, LinkedIn, and Facebook. I translate metrics into ROI, optimize budgets, and deliver detailed reports with actionable recommendations. I’m comfortable working independently in remote setups and collaborating with stakeholders to align marketing initiatives with business objectives. I’m proficient in Google Analytics, Power BI, and marketing automation tools, with hands-on experience in campaign planning, execution, and post-campaign optimization. I enjoy turning complexity into clarity and continually pursuing ROI improvements through data storytelling and KPI development.…Hi, I’m Cesar Pumayalla, a Performance Marketing Specialist focused on building data-driven B2B campaigns across Google Ads, LinkedIn, and Facebook. I translate metrics into ROI, optimize budgets, and deliver detailed reports with actionable recommendations. I’m comfortable working independently in remote setups and collaborating with stakeholders to align marketing initiatives with business objectives. I’m proficient in Google Analytics, Power BI, and marketing automation tools, with hands-on experience in campaign planning, execution, and post-campaign optimization. I enjoy turning complexity into clarity and continually pursuing ROI improvements through data storytelling and KPI development.

Cesar Pumayalla

Performance Marketer, Digital Marketer, PPC Manager, +2

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Hi, I’m Cesar Pumayalla, a Performance Marketing Specialist focused on building data-driven B2B campaigns across Google Ads, LinkedIn, and Facebook. I translate metrics into ROI, optimize budgets, and deliver detailed reports with actionable recommendations. I’m comfortable working independently in remote setups and collaborating with stakeholders to align marketing initiatives with business objectives. I’m proficient in Google Analytics, Power BI, and marketing automation tools, with hands-on experience in campaign planning, execution, and post-campaign optimization. I enjoy turning complexity into clarity and continually pursuing ROI improvements through data storytelling and KPI development.…Hi, I’m Cesar Pumayalla, a Performance Marketing Specialist focused on building data-driven B2B campaigns across Google Ads, LinkedIn, and Facebook. I translate metrics into ROI, optimize budgets, and deliver detailed reports with actionable recommendations. I’m comfortable working independently in remote setups and collaborating with stakeholders to align marketing initiatives with business objectives. I’m proficient in Google Analytics, Power BI, and marketing automation tools, with hands-on experience in campaign planning, execution, and post-campaign optimization. I enjoy turning complexity into clarity and continually pursuing ROI improvements through data storytelling and KPI development.

Available to hire

Hi, I’m Cesar Pumayalla, a Performance Marketing Specialist focused on building data-driven B2B campaigns across Google Ads, LinkedIn, and Facebook. I translate metrics into ROI, optimize budgets, and deliver detailed reports with actionable recommendations. I’m comfortable working independently in remote setups and collaborating with stakeholders to align marketing initiatives with business objectives.

I’m proficient in Google Analytics, Power BI, and marketing automation tools, with hands-on experience in campaign planning, execution, and post-campaign optimization. I enjoy turning complexity into clarity and continually pursuing ROI improvements through data storytelling and KPI development.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Portuguese

Advanced

German

Advanced

Work Experience

Administrative Associate, Delivery Station (Amazon Ambassador) at Amazon

February 1, 2025 - February 1, 2025

Performance Reporting & Analysis: Automated KPI tracking and reporting; improved reporting efficiency by 40%. Cross-functional Project Management: Coordinated tasks across teams; increased alignment and operational efficiency by 30%. Data-Driven Optimization: Identified bottlenecks and implemented improvements; productivity increased by 25%. Stakeholder Communication: Prepared detailed performance reports for management to support data-driven decision making.

Account Executive (Hub), GrowBy - Hub at GrowBy - Hub

August 1, 2024 - August 1, 2024

B2B Digital Campaign Execution: Managed segmented email and digital campaigns using HubSpot workflows, increasing qualified lead generation by 22%. Account-Based Marketing (ABM): Executed targeted ABM campaigns across LinkedIn and email, increasing qualified meetings by 15%. Campaign Analytics & ROI Tracking: Analyzed campaign performance and provided reports with recommendations, improving ROI by 18%. Project Coordination: Collaborated with internal teams to align marketing initiatives with business objectives and deliverables.

Digital Operations & Support Specialist (Freelance) at Freelance Projects

May 1, 2025 - November 8, 2025

Performance Marketing Strategy: Developed and executed data-driven B2B digital campaigns across Google Ads, LinkedIn, and Facebook, improving ROI by 35%. Campaign Project Management: Managed multiple concurrent campaigns with end-to-end ownership of timelines, budgets, and deliverables, achieving 100% on-time execution. Performance Analysis & Reporting: Monitored metrics with Google Analytics and Power BI, delivering actionable insights that improved conversion rates by 28%. Multi-Platform Optimization: Tested and optimized ad creatives, targeting, and bidding to reduce cost-per-lead by 25%.

Commercial Manager Assistant at Contasis Corp S.A.C

January 1, 2020 - January 1, 2020

Digital Campaign Development: Created and launched B2B marketing campaigns including landing pages and digital content, generating a 20% increase in qualified leads. Event Marketing & Project Management: Coordinated trade shows and B2B conferences, improving partner engagement by 15%. Performance Dashboard Creation: Developed dashboards in Tableau and Google Analytics, improving ROI reporting accuracy and insights by 25%. Marketing Automation: Implemented automated email campaigns using Mailchimp, increasing open rates by 18%.

Marketing Analyst Assistant at Unimed S.A

October 1, 2017 - October 1, 2017

Social Media Campaign Management: Executed branded content campaigns, boosting reach by 30%. Campaign Performance Optimization: Tracked KPIs and analyzed outcomes across channels, improving performance by 15%. Creative Asset Development: Designed marketing assets with Canva and Adobe tools, increasing CTR by 12%. Influencer Marketing Management: Coordinated affiliate and influencer campaigns, driving 25% more referral traffic.