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Hi, I’m Cesar Pumayalla, a Digital Marketing and E-commerce Operations professional with 6+ years of experience helping brands optimize online stores, improve user experience, and drive revenue through data-driven decisions. I’ve built inventory, pricing, and customer support workflows on Shopify-adjacent platforms, created centralized dashboards tracking cost, margin, and PPC performance, and distributed media assets across digital channels. I’m an AI-native operator who thrives working independently and under tight deadlines, fluent in English and Spanish, and excited to apply my eCommerce operations background to the furniture, home goods, and apparel/fashion sectors.…Hi, I’m Cesar Pumayalla, a Digital Marketing and E-commerce Operations professional with 6+ years of experience helping brands optimize online stores, improve user experience, and drive revenue through data-driven decisions. I’ve built inventory, pricing, and customer support workflows on Shopify-adjacent platforms, created centralized dashboards tracking cost, margin, and PPC performance, and distributed media assets across digital channels. I’m an AI-native operator who thrives working independently and under tight deadlines, fluent in English and Spanish, and excited to apply my eCommerce operations background to the furniture, home goods, and apparel/fashion sectors.

Cesar Pumayalla

Performance Marketer, Digital Marketer, PPC Manager, +5

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Hi, I’m Cesar Pumayalla, a Digital Marketing and E-commerce Operations professional with 6+ years of experience helping brands optimize online stores, improve user experience, and drive revenue through data-driven decisions. I’ve built inventory, pricing, and customer support workflows on Shopify-adjacent platforms, created centralized dashboards tracking cost, margin, and PPC performance, and distributed media assets across digital channels. I’m an AI-native operator who thrives working independently and under tight deadlines, fluent in English and Spanish, and excited to apply my eCommerce operations background to the furniture, home goods, and apparel/fashion sectors.…Hi, I’m Cesar Pumayalla, a Digital Marketing and E-commerce Operations professional with 6+ years of experience helping brands optimize online stores, improve user experience, and drive revenue through data-driven decisions. I’ve built inventory, pricing, and customer support workflows on Shopify-adjacent platforms, created centralized dashboards tracking cost, margin, and PPC performance, and distributed media assets across digital channels. I’m an AI-native operator who thrives working independently and under tight deadlines, fluent in English and Spanish, and excited to apply my eCommerce operations background to the furniture, home goods, and apparel/fashion sectors.

Available to hire

Hi, I’m Cesar Pumayalla, a Digital Marketing and E-commerce Operations professional with 6+ years of experience helping brands optimize online stores, improve user experience, and drive revenue through data-driven decisions.

I’ve built inventory, pricing, and customer support workflows on Shopify-adjacent platforms, created centralized dashboards tracking cost, margin, and PPC performance, and distributed media assets across digital channels. I’m an AI-native operator who thrives working independently and under tight deadlines, fluent in English and Spanish, and excited to apply my eCommerce operations background to the furniture, home goods, and apparel/fashion sectors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Portuguese

Advanced

German

Advanced

Work Experience

Operations & Process Lead — eCommerce at NINAN Commerce

October 1, 2025 - Present

Built and maintained SOPs for product operations, inventory control, supplier coordination, and customer support; created scalable workflows from scratch. Defined and tracked operational KPIs including team bandwidth and capacity utilization, delivering structured performance reports. Coordinated customer onboarding projects from intake through completion, ensuring on-schedule delivery. Evaluated and implemented new software tools across operations, guiding transitions and maintaining documentation quality.

Operations & Process Manager at NINAN Studio

May 1, 2025 - Present

Independent contractor providing founder-level support, coordinating priorities and reporting between founders, partners, and delivery teams. Reviewed end-to-end delivery workflows, identified bottlenecks, and documented scalable SOPs, reducing execution time by 40%. Led technology adoption and tool scouting (n8n, Make, Zapier, Claude) to improve productivity and visibility. Managed client/community onboarding and reporting, building dashboards to track KPIs such as responsiveness and delivery timing.

Digital Operations & Support Specialist (Freelance) at Freelance Projects

May 1, 2025 - November 8, 2025

Performance Marketing Strategy: Developed and executed data-driven B2B digital campaigns across Google Ads, LinkedIn, and Facebook, improving ROI by 35%. Campaign Project Management: Managed multiple concurrent campaigns with end-to-end ownership of timelines, budgets, and deliverables, achieving 100% on-time execution. Performance Analysis & Reporting: Monitored metrics with Google Analytics and Power BI, delivering actionable insights that improved conversion rates by 28%. Multi-Platform Optimization: Tested and optimized ad creatives, targeting, and bidding to reduce cost-per-lead by 25%.

Administrative Associate, Delivery Station (Amazon Ambassador) at Amazon

February 1, 2025 - February 1, 2025

Performance Reporting & Analysis: Automated KPI tracking and reporting; improved reporting efficiency by 40%. Cross-functional Project Management: Coordinated tasks across teams; increased alignment and operational efficiency by 30%. Data-Driven Optimization: Identified bottlenecks and implemented improvements; productivity increased by 25%. Stakeholder Communication: Prepared detailed performance reports for management to support data-driven decision making.

Account Executive (Hub), GrowBy - Hub at GrowBy - Hub

August 1, 2024 - August 1, 2024

B2B Digital Campaign Execution: Managed segmented email and digital campaigns using HubSpot workflows, increasing qualified lead generation by 22%. Account-Based Marketing (ABM): Executed targeted ABM campaigns across LinkedIn and email, increasing qualified meetings by 15%. Campaign Analytics & ROI Tracking: Analyzed campaign performance and provided reports with recommendations, improving ROI by 18%. Project Coordination: Collaborated with internal teams to align marketing initiatives with business objectives and deliverables.

Operations & Performance Analyst at Amazon

September 1, 2022 - February 1, 2025

Reviewed delivery workflows to identify operational bottlenecks and implemented improved SOPs, increasing efficiency by 22%. Monitored KPIs and team bandwidth with 98% accuracy, providing clear visibility into capacity and performance trends. Evaluated and implemented new software tools to improve coordination and consistency, boosting execution by 20%. Coordinated cross-functionally to resolve bottlenecks and improve alignment, reducing friction by 15%.

Account Executive & Partner Operations Manager at GrowBy Hub

September 1, 2021 - August 1, 2024

Managed end-to-end partner onboarding for a B2B SaaS platform, coordinating capacity planning, timing, and budgets to ensure smooth client transitions and delivery quality above 95%. Built standardized SOPs and trained team members, reducing onboarding friction by 20%. Tracked delivery timing, team responsiveness, and bandwidth metrics, surfacing upcoming resource needs to leadership. Coordinated cross-functional deliverables across sales, product, and operations to close gaps and improve efficiency by 18%.

Commercial Manager Assistant at Contasis Corp S.A.C

January 1, 2020 - January 1, 2020

Digital Campaign Development: Created and launched B2B marketing campaigns including landing pages and digital content, generating a 20% increase in qualified leads. Event Marketing & Project Management: Coordinated trade shows and B2B conferences, improving partner engagement by 15%. Performance Dashboard Creation: Developed dashboards in Tableau and Google Analytics, improving ROI reporting accuracy and insights by 25%. Marketing Automation: Implemented automated email campaigns using Mailchimp, increasing open rates by 18%.

Commercial Operations Assistant at Contasis Corp S.A.C

January 1, 2019 - January 1, 2020

Reviewed commercial workflows and maintained operational documentation, improving process consistency and business visibility by 22%. Coordinated commercial projects and managed CRM records with high accuracy, supporting operations and contributing to 18% lead growth. Analyzed traffic and engagement data to support reporting and optimization, improving lead generation by 25%. Tested platform functionality to ensure data accuracy and reduce errors by 15%.

B2B Sales Representative at Net Axxes S.A.C

July 1, 2018 - April 1, 2019

Designed and executed structured client outreach workflows, increasing engagement and opportunity progression by 60%. Maintained CRM records with 95% data accuracy, supporting reporting. Tracked sales KPIs and generated performance reports, improving decision-making by 20%. Coordinated with internal teams to ensure consistent delivery and stakeholder communication, achieving a 70% close rate through structured operational execution.

Marketing Analyst Assistant at Unimed S.A

October 1, 2017 - October 1, 2017

Social Media Campaign Management: Executed branded content campaigns, boosting reach by 30%. Campaign Performance Optimization: Tracked KPIs and analyzed outcomes across channels, improving performance by 15%. Creative Asset Development: Designed marketing assets with Canva and Adobe tools, increasing CTR by 12%. Influencer Marketing Management: Coordinated affiliate and influencer campaigns, driving 25% more referral traffic.